Hasbro

As at 16 Oct 2026, AccountMoves records 2 current agencies for Hasbro: MediaCom (unspecified, since 3 Feb 2020), Access (PR, since 1 June 2020). Agency changes reported since 2016: 0. Last reported move: 1 June 2020. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: MediaCom (unspecified), Access (PR) Small roster

Agency changes on record since 20160based on reported moves only

Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 1 June 2020 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative

Rasic RasicSeen in credits only
creative, credited 14 Apr 2023 · 1 campaign
Latest: Proudly made for Juniors via Campaign Brief

Vacant on record

media

EssenceMediacom EssenceMediacomSeen in credits only
media, credited 14 Apr 2023 · 1 campaign
Latest: Proudly made for Juniors via Campaign Brief

Vacant on record

Access AccessConfirmed appointment
PR, 1 June 2020 to now · 6 yr 4 mth
Sources: Mumbrella

AccessConfirmed · 6 yr 4 mth

unspecified

MediaCom MediaComConfirmed appointment
unspecified, 3 Feb 2020 to now · 6 yr 8 mth
Sources: Mumbrella

MediaComConfirmed · 6 yr 8 mth

2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

Discipline	Agency	From	To	Tenure	Retained
PR	AccessCurrent	1 June 2020	Now	6.4	0
unspecified	MediaComCurrent	3 Feb 2020	Now	6.7	0

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Hasbro since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Hasbro campaigns. Evidence of work, not a confirmed appointment or a win

Agency or company	Credited for	First seen	Last seen	Campaigns	Latest source
Rasic Seen in credits	creative	14 Apr 2023	14 Apr 2023	1	Proudly made for Juniors via Campaign Brief
EssenceMediacom Seen in credits	media	14 Apr 2023	14 Apr 2023	1	Proudly made for Juniors via Campaign Brief

Also credited People named once in Hasbro campaign credits

Dejan Rasic (Creative Directors, Rasic, Campaign Brief) · Vanessa Zuppicich (Creative Directors, Rasic, Campaign Brief) · Kristine Toms (Creative, Rasic, Campaign Brief) · Lester Jones (Director, Rasic, Campaign Brief) · Mark Risso-Gill (Producer, Rasic, Campaign Brief) · Peter Eastgate (Director of Photography, Rasic, Campaign Brief) · Mr Fox (Editor, Rasic, Campaign Brief) · Dave Robertson (Sound Designer, Heckler Sound, Campaign Brief)

Full history Every pitch, review, win and retention

Announced	Decided	Type	Discipline	Incumbent	Winner	Also pitched	Est. $m	Status	Source
1 June 2020	1 June 2020	appointment	PR		Access			confirmed	via Mumbrella
3 Feb 2020	3 Feb 2020	appointment			MediaCom			confirmed	via Mumbrella

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.