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Brands › Journey Beyond

Journey Beyond

As at 16 Oct 2026, AccountMoves records 1 current agency for Journey Beyond: Carat South Australia (media, since 28 Jan 2026). Agency changes reported since 2016: 1. Last reported move: 28 Jan 2026. Based on reported moves only, with sources.

Marketing lead: Abigail Colman (Senior Sales & Marketing Executive, since 21 Nov 2025) · Total appointments: 2

Roster: Carat South Australia (media) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 1 current

Last review on record: 28 Jan 2026 · Marketing lead since: 21 Nov 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Town Square Town SquareSeen in credits only
creative, credited 17 Dec 2021 to 21 Jan 2026 · 7 campaigns
Latest: Melbourne on another level via Campaign Brief
Jacky Winter Jacky WinterSeen in credits only
creative, credited 21 Jan 2026 · 1 campaign
Latest: Melbourne Upside Out via Campaign Brief
Jacky WinterSeen in credits · 9 mth
media
Thinkerbell ThinkerbellConfirmed appointment
media, 24 June 2019 to 28 Jan 2026 · 6 yr 7 mth
Sources: Mumbrella · Campaign Brief · Mumbrella
Wavemaker WavemakerSeen in credits only
media, credited 17 Dec 2021 · 1 campaign
Latest: Melbourne on another level via Campaign Brief
Town Square Town SquareSeen in credits only
media, credited 28 July 2024 to 29 July 2024 · 2 campaigns
Latest: We go further, to take you beyond via Campaign Brief
Carat South Australia Carat South AustraliaConfirmed appointment
media, 28 Jan 2026 to now · 9 mth
Sources: Campaign Brief · B&T
Carat South AustraliaConfirmed · 9 mth
social
Eight Clients Eight ClientsSeen in credits only
social, credited 17 Dec 2021 · 1 campaign
Latest: Melbourne on another level via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaCarat South AustraliaCurrent28 Jan 2026Now0.70
mediaThinkerbell24 June 201928 Jan 20266.60

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
24 June 2019media: whiteGREY to ThinkerbellMumbrella · Campaign Brief · Mumbrella

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Journey Beyond campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Town Square Seen in creditscreative17 Dec 202121 Jan 20267Melbourne on another level via Campaign Brief
Jacky Winter Seen in creditscreative21 Jan 202621 Jan 20261Melbourne Upside Out via Campaign Brief
Town Square Seen in creditsmedia28 July 202429 July 20242We go further, to take you beyond via Campaign Brief
DIVISION Seen in creditsproduction10 Mar 202310 Mar 20231Australia by Train via Campaign Brief
@northsidecasting Seen in creditsproduction10 Mar 202310 Mar 20231Australia by Train via Campaign Brief
Collider Seen in creditsproduction17 Dec 202117 Dec 20211Melbourne on another level via Campaign Brief
Wavemaker Seen in creditsmedia17 Dec 202117 Dec 20211Melbourne on another level via Campaign Brief
Eight Clients Seen in creditssocial17 Dec 202117 Dec 20211Melbourne on another level via Campaign Brief

Also credited People named once in Journey Beyond campaign credits

Kirsty Gunn (Group Manager, Marketing, Journey Beyond, Campaign Brief) · Brendan Day (Executive Creative Director, Town Square, Campaign Brief) · Luke Henley (Design Director, Town Square, Campaign Brief) · Samuel Nicolaci (Copywriter, Town Square, Campaign Brief) · Peter Crawford (Art Director, Town Square, Campaign Brief) · Anna Morris (Head of Production, Town Square, Campaign Brief) · Rochelle Vaisanen (Senior Account Director, Cameron Baker, Campaign Brief) · Georgia Papamichael (Account Manager, Cameron Baker, Campaign Brief) · Jimmy Walker (Video Editor, Town Square, Campaign Brief) · Jeff Malone (Chief Strategy Officer, Town Square, Campaign Brief) · Greg Beer (Head of Art, Town Square, Campaign Brief) · Carly Taylor (Senior Account Director, Town Square, Campaign Brief) · James Walker (Editor, Town Square, Campaign Brief) · Abigail Colman (Senior Sales & Marketing Executive, Journey Beyond, B&T) · Amy Stainlay (Marketing Manager, Journey Beyond, Campaign Brief) · Cara Brentnall (Art Director, Town Square, Campaign Brief) · Neville Doyle (Chief Strategy Officer, Town Square, Campaign Brief) · Carly Duckworth (Client Lead, Town Square, Campaign Brief) · Yeoseop Yoon (Director, Collider, Campaign Brief) · Clare McGrath (Producer, Collider, Campaign Brief) · Sherwin Akbarzadeh (DOP, Collider, Campaign Brief) · Christopher Miles (DOP, Collider, Campaign Brief) · Martha Berhane (Lead Talent, Collider, Campaign Brief) · Melanie Truman (Senior Marketing Executive, Journey Beyond, Campaign Brief) · Benny Moore (Art Director, Town Square, Campaign Brief) · Riley Blakeway (Director, DIVISION, Campaign Brief) · Christiana Roberts (Producer, DIVISION, Campaign Brief) · Andrew Gough (DOP, DIVISION, Campaign Brief) · Kara Kyne (Art Director/Costume, DIVISION, Campaign Brief) · Stewart Arnott (Editor, @northsidecasting, Campaign Brief) · Tristan Dewy (Sound Designer, White Chocolate, Campaign Brief) · Bang Bang Studios (Sound Designer, White Chocolate, Campaign Brief) · Lauren Bamford (Photographer, Level Two Music, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
28 Jan 202628 Jan 2026appointmentmediaCarat South Australiaconfirmedvia Campaign Briefvia B&T
24 June 201924 June 2019appointmentmediawhiteGREYThinkerbellconfirmedvia Mumbrellavia Campaign Briefvia Mumbrella

Marketing leaders

PersonTitleFromTo
Carly HockingGeneral Manager, Marketing25 June 201925 June 2019
Justine LallyExecutive GM – Marketing17 Dec 2021Now
Kirsty GunnGroup Manager, Marketing17 Dec 2021Now
Amy StainlayMarketing Manager17 Dec 202117 Dec 2021
Melanie TrumanSenior Marketing Executive10 Mar 202310 Mar 2023
Abigail ColmanSenior Sales & Marketing Executive21 Nov 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Lally credited Carat South Australia with a collaborative way of working, sharp strategic thinking and a close cultural match. Justine Lally · the move · via Campaign Brief, 28 Jan 2026 · paraphrased
AGENCY SAYS Gibb said Carat South Australia was thrilled to take on Journey Beyond, and talked up the brand's standing. Adele Gibb · the move · via Campaign Brief, 28 Jan 2026 · paraphrased
WHY THEY WON Hocking said Thinkerbell stood out for a record of commercial results, a collaborative way of working and an integrated, joined-up offering. Carly Hocking · the move · via Campaign Brief, 25 June 2019 · paraphrased
AGENCY SAYS Ferrier said Thinkerbell was pleased to take on Journey Beyond, and talked up the brand's standing. Adam Ferrier · the move · via Campaign Brief, 25 June 2019 · paraphrased