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Agencies › Thinkerbell

Thinkerbell

Thinkerbell is a creative agency. AccountMoves records 23 account wins, 2 losses and 0 retentions, and 21 current clients including B&D Group, Bega, Dan Murphy’s, Endeavour Group, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Jim Ingram (Chief Creative Tinker), Margie Reid (CEO), Nikia Shepherd (Lead Thinker), Adam Ferrier (Chief Thinker), Evan Viera (Director), Alan Dickson (Creative Director), Grant Anderson (Head Production Tinker), Paul Leaning (Lead Production Tinker), Lauren Shelley (Lead Thinker), Sesh Moodley (Head Creative Tinker), Chris McMullen (Lead Creative Tinker), Gerry Cyron (Head Brand Thinker) · 28 people recorded in total

Career W-L23-2
Retained0
Net $m+0.0
Clients21
2026 rank62

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20262100.00.00.062
20252000.00.00.062
20242000.00.00.045
20232000.00.00.036
20221100.00.00.0103
20213000.00.00.05
20203000.00.00.09
20195000.00.00.02
20183000.00.00.09
Career23200.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
B&D Groupcreative31 Aug 20206.1
Begamedia25 Nov 20187.9
Dan Murphy’screative28 July 20260.2
Endeavour Groupcreative28 July 20260.2
Flybuysmedia11 Aug 20224.2
GWMcreative31 July 20242.2
Hort Innovationcreative22 May 20242.4
IAGPR31 May 20197.4
Leukaemia Foundationcreative2 Feb 20251.7
Lioncreative31 Aug 20215.1
Melbourne Racing Clubmedia9 Oct 20188.0
Menulogcreative14 Mar 20233.6
Our Watchcreative20 Mar 20188.6
Reject Shopmedia17 Apr 20233.5
Repco Australiaunspecified1 Apr 20215.5
Retail Food Groupcreative16 Dec 20250.8
Royal Caribbean Cruisescreative12 Sept 20197.1
Salvation ArmyPR19 Sept 20215.1
Seafollycreative3 July 20197.3
SsangYong Australiamedia10 Feb 20206.7
Victoria Policecreative1 Apr 20197.5

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 1.2 per quote (league)

WHY THEY WON Larritt pointed to sharp strategic thinking, the strength of its creative ideas and a record of commercial results as the reasons for choosing Thinkerbell.
strategic thinkingcreativityeffectivenessambitiousthrilled
Catriona Larritt on Endeavour Group · the move · via Campaign Brief, 28 July 2026 · paraphrased
AGENCY SAYS Reid said Thinkerbell was delighted to take on Endeavour Group, and flagged big plans for the next phase.
ambitiousdelightednext chapterprivilege
Margie Reid on Endeavour Group · the move · via Campaign Brief, 28 July 2026 · paraphrased
WHY THEY WON Watt credited Thinkerbell with the strength of its creative ideas, a collaborative way of working and a clear grasp of the customer and category.
creativitypartnershipaudience understandingboldexcitedmeaningful
Tanya Watt on Retail Food Group · the move · via Campaign Brief, 16 Dec 2025 · paraphrased
AGENCY SAYS Netolicky said Thinkerbell was pleased to take on Retail Food Group.
Phillippa Netolicky on Retail Food Group · the move · via Campaign Brief, 16 Dec 2025 · paraphrased
WHY THEY WON Maciver credited Thinkerbell with a record of commercial results and a collaborative way of working.
effectivenesspartnershipnext level
Steve Maciver on GWM · the move · via Campaign Brief, 31 July 2024 · paraphrased
AGENCY SAYS Morgan said Thinkerbell was thrilled to take on GWM.
thrilled
Jaime Morgan on GWM · the move · via Campaign Brief, 31 July 2024 · paraphrased
WHY THEY WON Fifield credited Thinkerbell with sharp strategic thinking, a close cultural match and a collaborative way of working.
strategic thinkingcultural fitpartnershipcan't wait
Brett Fifield on Hort Innovation · the move · via Campaign Brief, 22 May 2024 · paraphrased
AGENCY SAYS Netolicky said Thinkerbell was excited to take on Hort Innovation.
excited
Phillippa Netolicky on Hort Innovation · the move · via Campaign Brief, 22 May 2024 · paraphrased
WHY THEY WON Stein pointed to sharp strategic thinking, the strength of its creative ideas and the quality of its people as the reasons for choosing Thinkerbell.
strategic thinkingcreativitypeople
Andrew Stein on Reject Shop · the move · via Campaign Brief, 18 Apr 2023 · paraphrased
AGENCY SAYS Reid said Thinkerbell was excited to take on Reject Shop.
excited
Margie Reid on Reject Shop · the move · via Campaign Brief, 18 Apr 2023 · paraphrased
AGENCY SAYS Ferrier said Thinkerbell was pleased to take on Menulog.
Adam Ferrier on Menulog · the move · via B&T, 14 Mar 2023 · paraphrased
WHY THEY WON Cheng said Thinkerbell stood out for value for money and a collaborative way of working.
valuepartnership
Simon Cheng on Menulog · the move · via B&T, 14 Mar 2023 · paraphrased
WHY THEY WON Flood said Thinkerbell stood out for the quality of its people and value for money.
peoplevaluejourneynext chapterthrilled
Jarrod Flood on Flybuys · the move · via Campaign Brief, 11 Aug 2022 · paraphrased
AGENCY SAYS Reid said Thinkerbell was excited to take on Flybuys.
excited
Margie Reid on Flybuys · the move · via Campaign Brief, 11 Aug 2022 · paraphrased
AGENCY SAYS Reid said Thinkerbell was honoured to take on Salvation Army.
honoured
Margie Reid on Salvation Army · the move · via Campaign Brief, 20 Sept 2021 · paraphrased
WHY THEY WON Frangos pointed to strong chemistry with the client team and the quality of its people as the reasons for choosing Thinkerbell.
chemistrypeoplejourney
Amy Frangos on Repco Australia · the move · via Campaign Brief, 1 Apr 2021 · paraphrased
AGENCY SAYS Reid said Thinkerbell was pleased to take on Repco Australia.
Margie Reid on Repco Australia · the move · via Campaign Brief, 1 Apr 2021 · paraphrased
WHY THEY WON Winterburn credited Thinkerbell with sharp strategic thinking, the strength of its creative ideas and a collaborative way of working.
strategic thinkingcreativitypartnership
Therese Winterburn on B&D Group · the move · via Campaign Brief, 31 Aug 2020 · paraphrased
AGENCY SAYS Reid said Thinkerbell was delighted to take on B&D Group, and talked up the brand's standing.
delightediconic
Margie Reid on B&D Group · the move · via Campaign Brief, 31 Aug 2020 · paraphrased
WHY THEY WON Dimitrovski welcomed the appointment of Thinkerbell without spelling out a specific reason.
Steve Dimitrovski on SsangYong Australia · the move · via Campaign Brief, 11 Feb 2020 · paraphrased
WHY THEY WON Valk credited Thinkerbell with sharp strategic thinking, strong chemistry with the client team and the quality of its people.
strategic thinkingchemistrypeopleincrediblepassionate
Kathryn Valk on Royal Caribbean Cruises · the move · via Campaign Brief, 12 Sept 2019 · paraphrased
AGENCY SAYS Reid said Thinkerbell was thrilled to take on Royal Caribbean Cruises.
can't waitthrilled
Margie Reid on Royal Caribbean Cruises · the move · via Campaign Brief, 12 Sept 2019 · paraphrased
WHY THEY WON McDermott said Thinkerbell stood out for sharp strategic thinking, the strength of its creative ideas and its data and technology capability.
strategic thinkingcreativitydata and technology
Adriane McDermott on Seafolly · the move · via Campaign Brief, 3 July 2019 · paraphrased
WHY THEY WON Hocking said Thinkerbell stood out for a record of commercial results, a collaborative way of working and an integrated, joined-up offering.
effectivenesspartnershipintegrationexcitedjourney
Carly Hocking on Journey Beyond · the move · via Campaign Brief, 25 June 2019 · paraphrased
AGENCY SAYS Ferrier said Thinkerbell was pleased to take on Journey Beyond, and talked up the brand's standing.
iconicjourney
Adam Ferrier on Journey Beyond · the move · via Campaign Brief, 25 June 2019 · paraphrased
WHY THEY WON Charlwood credited Thinkerbell with the strength of its creative ideas and the quality of its people.
creativitypeopledelighted
Jilly Charlwood on Our Watch · the move · via B&T, 21 Mar 2018 · paraphrased
AGENCY SAYS Reid said Thinkerbell was honoured to take on Our Watch.
honoured
Margie Reid on Our Watch · the move · via B&T, 21 Mar 2018 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
29 June 2023Bega SEEN IN CREDITScreativeCampaign Brief
23 Sept 2026Blundstones SEEN IN CREDITScreativeWell WornMediaweek
9 Sept 2026Unilever SEEN IN CREDITSPRB&T
6 July 2026TPG SEEN IN CREDITScreativeGreat Value Every Single DayCampaign Brief
23 June 2026GWM New Zealand SEEN IN CREDITScreativeCampaign Brief
18 May 2026Hort Innovation SEEN IN CREDITSmediaCampaign Brief
18 May 2026Hort Innovation SEEN IN CREDITSPRCampaign Brief
4 Mar 2026Super Members Council (SMC) SEEN IN CREDITSmediaB&T
9 Oct 2025VEGEMITE SEEN IN CREDITScreativeB&T
18 Aug 2025Commercial Radio & Audio (CRA) SEEN IN CREDITSmediaCampaign Brief
18 Aug 2025Aussie Broadband SEEN IN CREDITScreativeB&T
11 Aug 2025Jetstar SEEN IN CREDITSPRCampaign Brief
7 July 2025RealNZ SEEN IN CREDITSPRB&T
7 Aug 2023Lion SEEN IN CREDITSPRB&T
2 Sept 2026GWM SEEN IN CREDITScreativeLive a Little mORACampaign Brief
10 Oct 2024hipages SEEN IN CREDITScreativeTradies Get The LeadiesB&T
1 Sept 2024Lion SEEN IN CREDITScreativeB&T
29 Aug 2024Bupa SEEN IN CREDITScreativeB&T
7 Nov 2024Dan Murphy’s SEEN IN CREDITScreativeMediaweek
2 Sept 2025Menulog SEEN IN CREDITScreativeMediaweek
5 Sept 201713CABS SEEN IN CREDITScreativeGood SergeB&T
10 Sept 2018Asaelo Care SEEN IN CREDITScreatives Creative Campaign Is Our New LBB
15 Apr 2021Our Watch SEEN IN CREDITScreativeCampaign Brief
2 Dec 2019NRMA Insurance SEEN IN CREDITSPRCampaign Brief
3 Oct 2019Seafolly SEEN IN CREDITScreativeMumbrella
30 Sept 2019CGU Insurance SEEN IN CREDITSmediaCampaign Brief
28 Feb 2020Southern Cross Austereo SEEN IN CREDITScreativeSounds Like Triple MCampaign Brief
6 May 2020Lifeline Australia SEEN IN CREDITSmediaCampaign Brief
7 May 2020Lifeline SEEN IN CREDITScreativeMumbrella
12 Aug 2020THE ICONIC SEEN IN CREDITScreativeSport Has a New PlayerCampaign Brief
28 Oct 2020Bega SEEN IN CREDITSmediaCampaign Brief
11 Nov 2020B&D Doors SEEN IN CREDITScreativeSafe as can B&DCampaign Brief
25 Jan 2021Fitness First SEEN IN CREDITScreativePut Yourself FirstCampaign Brief
22 Mar 2021Ladbrokes SEEN IN CREDITScreativeMumbrella
25 May 2021Jetstar SEEN IN CREDITScreativeCampaign Brief
15 June 2023Mars Wrigley SEEN IN CREDITScreativeFor You Who Did That Thing You DidCampaign Brief
13 July 2021Guide Dogs SEEN IN CREDITScreativeCampaign Brief
17 Aug 2022Repco SEEN IN CREDITScreativeMumbrella
10 Oct 2022Hot Wheels Australia SEEN IN CREDITScreativeCampaign Brief
7 Dec 2022Dan Murphy’s part of Endeavour Group SEEN IN CREDITScreativeCampaign Brief
3 Mar 2023Little Creatures SEEN IN CREDITScreativeLBB
19 Sept 2023POLITIX SEEN IN CREDITSmediaCampaign Brief
29 Mar 2023Porter's Paints SEEN IN CREDITScreativePaint with heart and soulCampaign Brief
27 Apr 2023The Reject Shop SEEN IN CREDITScreativeMumbrella
4 May 2023Mars Wrigley SEEN IN CREDITSPRThe biggest thing in wrapCampaign Brief
7 June 2023XXXX SEEN IN CREDITScreativeMumbrella
18 Sept 2023Godfreys SEEN IN CREDITScreativeFeel FreeCampaign Brief
6 Dec 2023Pringles (Kellanova) SEEN IN CREDITScreativeShoot From The ChipLBB
14 Dec 2023NRMA Insurance SEEN IN CREDITScreativeCampaign Brief
18 Dec 2023Bega Group SEEN IN CREDITScreativeCampaign Brief
19 May 2024Boomtown SEEN IN CREDITScreativeLBB
22 Oct 2024Aware Super SEEN IN CREDITScreativeMediaweek
23 July 2026BCF SEEN IN CREDITSPRCampaign Brief
26 Aug 2026Donut King SEEN IN CREDITSmediaBuddyCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
28 July 2026Endeavour GroupcreativeWon
28 July 2026Dan Murphy’screativeWon
6 July 2026Lite n' EasycreativeLostOgilvy
16 Dec 2025Retail Food GroupcreativeWon
2 Feb 2025Leukaemia FoundationcreativeWon
31 July 2024GWMcreativeWon
22 May 2024Hort InnovationcreativeWon
17 Apr 2023Reject ShopmediaWon
14 Mar 2023MenulogcreativeWon
9 Nov 2022SorbentcreativeLostAkkomplice
11 Aug 2022FlybuysmediaWonCHEP Network
19 Sept 2021Salvation ArmyPRWon
31 Aug 2021LioncreativeWon
1 Apr 2021Repco AustraliaWon
3 Dec 2020BupacreativeWon
31 Aug 2020B&D GroupcreativeWon
10 Feb 2020SsangYong AustraliamediaWon
12 Sept 2019Royal Caribbean CruisescreativeWon
3 July 2019SeafollycreativeWon
24 June 2019Journey BeyondmediaWonwhiteGREY
31 May 2019IAGPRWon
1 Apr 2019Victoria PolicecreativeWon
25 Nov 2018BegamediaWon
9 Oct 2018Melbourne Racing ClubmediaWon
20 Mar 2018Our WatchcreativeWon