Lifeline
As at 16 Oct 2026, AccountMoves records 1 current agency for Lifeline: TG (creative, since 22 Aug 2023). Agency changes reported since 2016: 0. Last reported move: 22 Aug 2023. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: TG (creative) Small roster
Last review on record: 22 Aug 2023 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, 13 Apr 2018 to 22 Aug 2023 · 5 yr 4 mth
Sources: MumbrellaThinkerbell ThinkerbellSeen in credits only
creative, credited 7 May 2020 · 1 campaign
Latest: campaign via MumbrellaTG TGConfirmed appointment
creative, 22 Aug 2023 to now · 3 yr 2 mth
Sources: B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | TGCurrent | 22 Aug 2023 | Now | 3.2 | 0 |
| creative | Robyn&Leon | 13 Apr 2018 | 22 Aug 2023 | 5.4 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Lifeline since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Lifeline campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Thinkerbell Seen in credits | production | 12 Dec 2024 | 12 Dec 2024 | 1 | Lonely Holiday Cards via B&T |
| Chisel Seen in credits | production | 30 Aug 2023 | 30 Aug 2023 | 1 | Suicide doesn via Campaign Brief |
| Thinkerbell Seen in credits | creative | 7 May 2020 | 7 May 2020 | 1 | campaign via Mumbrella |
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 22 Aug 2023 | 22 Aug 2023 | appointment | creative | TG | confirmed | via B&T | |||
| 13 Apr 2018 | 13 Apr 2018 | appointment | creative | Robyn&Leon | confirmed | via Mumbrella |
Marketing leaders
No marketing leaders recorded yet.
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.