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Brands › Liquorland

Liquorland

As at 16 Oct 2026, AccountMoves records 1 current agency for Liquorland: Bashful (creative, since 26 Nov 2025). Agency changes reported since 2016: 0. Last reported move: 26 Nov 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Bashful (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 26 Nov 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Bashful BashfulReported appointment
creative, 26 Nov 2025 to now · 11 mth
Sources: B&T
BashfulReported · 11 mth
media
Smith Street Smith StreetSeen in credits only
media, credited 18 Sept 2023 to 20 Sept 2023 · 2 campaigns
Latest: Cheers! via B&T
Vacant on record
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeBashfulCurrent26 Nov 2025Now0.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Liquorland since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Liquorland campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Bashful Seen in creditscreative18 Sept 202320 Sept 20232Cheers! via B&T
Smith Street Seen in creditsmedia18 Sept 202320 Sept 20232Cheers! via B&T
Collider Seen in creditsproduction18 Sept 202320 Sept 20232Cheers! via B&T
Sonar Seen in creditsaudio18 Sept 202320 Sept 20232Cheers! via B&T

Also credited People named once in Liquorland campaign credits

Jack Naylor (Director, Smith Street, B&T) · Ben Sullivan (Photography, Sonar, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
26 Nov 202526 Nov 2025retentioncreativeBashfulBashfulreportedvia B&T

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Horner pointed to a clear grasp of the customer and category, sharp strategic thinking and the strength of its creative ideas as the reasons for choosing Bashful.
audience understandingstrategic thinkingcreativityambitiousnext chapter
Mia Horner · the move · via B&T, 26 Nov 2025 · paraphrased
AGENCY SAYS Bookallil said Bashful was thrilled to take on Liquorland.
thrilledwhat's next
Simon Bookallil · the move · via B&T, 26 Nov 2025 · paraphrased