16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Moves › Liquorland › creative 2025

Liquorland retains Bashful for creative

Liquorland retains Bashful for creative. Reported on 26 Nov 2025 (reported), sources: B&T.

Brand: Liquorland · Discipline: creative · Type: retention · Confidence: reported

Marketing lead at the time: Not recorded

Est. billingsn/a
Announced26 Nov 2025
Decided26 Nov 2025

The field

AgencyRoleStage
BashfulIncumbentRetained

Sources Links only

  • B&T, 26 Nov 20250

We record facts only and link to the original report. See our editorial policy. Something wrong? Request a correction.

On the record Paraphrased, with tags

WHY THEY WON Horner pointed to a clear grasp of the customer and category, sharp strategic thinking and the strength of its creative ideas as the reasons for choosing Bashful.
audience understandingstrategic thinkingcreativityambitiousnext chapter
Mia Horner on Liquorland · the move · via B&T, 26 Nov 2025 · paraphrased
AGENCY SAYS Bookallil said Bashful was thrilled to take on Liquorland.
thrilledwhat's next
Simon Bookallil on Liquorland · the move · via B&T, 26 Nov 2025 · paraphrased