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Brands › Lyka

Lyka

As at 16 Oct 2026, AccountMoves records 1 current agency for Lyka: Fourteen10 (media, since 15 Sept 2026). Agency changes reported since 2016: 0. Last reported move: 15 Sept 2026. Based on reported moves only, with sources.

Marketing lead: Cam Luby (Chief Marketing Officer, since 15 Sept 2026) · Total appointments: 1

Roster: Fourteen10 (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 15 Sept 2026 · Marketing lead since: 15 Sept 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
OUTSIDE IN OUTSIDE INSeen in credits only
creative, credited 8 Oct 2025 to 9 Oct 2025 · 2 campaigns
Latest: campaign via Campaign Brief
72andSunny Sydney 72andSunny SydneySeen in credits only
creative, credited 25 May 2026 · 2 campaigns
Latest: Poo Glorious Poo via B&T
72andSunny SydneySeen in credits · 5 mth
media
Alchemy One Alchemy OneSeen in credits only
media, credited 8 Oct 2025 to 2 July 2026 · 5 campaigns
Latest: campaign via Campaign Brief
Fourteen10 Fourteen10Confirmed appointment
media, 15 Sept 2026 to now · 1 mth
Sources: Mumbrella · B&T
Fourteen10Confirmed · 1 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaFourteen10Current15 Sept 2026Now0.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Lyka since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Lyka campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Alchemy One Seen in creditsmedia8 Oct 20252 July 20265campaign via Campaign Brief
Channel 7 Seen in creditsproduction2 July 20262 July 20261Poo on the Ground via Campaign Brief
72andSunny Sydney Seen in creditscreative25 May 202625 May 20262Poo Glorious Poo via B&T
OUTSIDE IN Seen in creditscreative8 Oct 20259 Oct 20252campaign via Campaign Brief
Byrne Creative Seen in creditsproduction8 Oct 20259 Oct 20252campaign via Campaign Brief
ARC Post Production Seen in creditspost-production8 Oct 20259 Oct 20252campaign via Campaign Brief

Also credited People named once in Lyka campaign credits

Joel Kefali (Director, Good Oil, Campaign Brief) · Analise Burwood (Creative Director, Lyka, Campaign Brief) · Emily Green (Senior Creative Producer, Lyka, Campaign Brief) · Cassandra Do Carmo (Brand Marketing Director, Lyka, Campaign Brief) · April Gore (Social Media Lead, Lyka, Campaign Brief) · Matt Grech (Animator, Lyka, Campaign Brief) · Lizzie Wood (Designer, Lyka, Campaign Brief) · Harry Welsh (Director, OUTSIDE IN, Campaign Brief) · Daisy Bray (Production Manager, Juliette Houdent, Campaign Brief) · Khushi Patil (Director’s Assistant, Juliette Houdent, Campaign Brief) · Jack Birtles (DOP, Juliette Houdent, Campaign Brief) · Hayden Relf (Production Designer, Jack Moyseiyev, Campaign Brief) · Verity Mackey (Costume Designer, Jack Moyseiyev, Campaign Brief) · Amelia Fell (Hair and Make Up Designer, Jack Moyseiyev, Campaign Brief) · Sarah McGrath (Casting Director, Byrne Creative, Campaign Brief) · Agnes Choi (Lead Talent, Byrne Creative, Campaign Brief) · Sean Kennan (Lead Talent, Byrne Creative, Campaign Brief) · Margaret Morgan (Lead Talent, Byrne Creative, Campaign Brief) · Evelyn Creer (Lead Talent, Byrne Creative, Campaign Brief) · Sally Quade (Post Producer, ARC Post Production, Campaign Brief) · Cheryn Frost (Junior Producer, ARC Post Production, Campaign Brief) · Laurence Van Camp (Editor, ARC Post Production, Campaign Brief) · Wes Grant (Colourist, ARC Post Production, Campaign Brief) · Harrison Chapman (Composer, Daniel Gosskopf, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
15 Sept 202615 Sept 2026appointmentmediaFourteen10confirmedvia Mumbrellavia B&T

Marketing leaders

PersonTitleFromTo
Cassandra Do CarmoBrand Marketing Director8 Oct 2025Now
Cam LubyChief Marketing Officer15 Sept 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Luby credited Fourteen10 with a record of commercial results, the quality of its people and a collaborative way of working. Cam Luby · the move · via Mumbrella, 15 Sept 2026 · paraphrased
AGENCY SAYS Roberts said Fourteen10 was pleased to take on Lyka. Cameron Roberts · the move · via Mumbrella, 15 Sept 2026 · paraphrased