Macca’s
As at 16 Oct 2026, AccountMoves records no current agency appointments for Macca’s. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 4 Dec 2020 · 1 campaign
Latest: campaign via Campaign BriefAkcelo AkceloSeen in credits only
creative, credited 11 June 2025 to 29 Oct 2025 · 3 campaigns
Latest: campaign via B&TW+K Sydney W+K SydneySeen in credits only
creative, credited 11 June 2025 · 2 campaigns
Latest: campaign via B&TWieden+Kennedy Sydney Wieden+Kennedy SydneySeen in credits only
creative, credited 29 Oct 2025 to 9 Oct 2026 · 2 campaigns
Latest: You Deserve A Little Treat via Campaign BriefCreata CreataSeen in credits only
creative, credited 9 Oct 2026 · 1 campaign
Latest: campaign via Campaign Brief
media, credited 4 Dec 2020 to 9 Oct 2026 · 5 campaigns
Latest: campaign via Campaign Brief
digital, credited 11 June 2025 to 9 Oct 2026 · 4 campaigns
Latest: campaign via B&T
social, credited 9 Oct 2026 · 1 campaign
Latest: campaign via Campaign Brief
PR, credited 11 June 2025 · 2 campaigns
Latest: campaign via B&TEleven ElevenSeen in credits only
PR, credited 29 Oct 2025 to 9 Oct 2026 · 2 campaigns
Latest: You Deserve A Little Treat via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Macca’s since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Macca’s campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Wieden+Kennedy Sydney Seen in credits | creative | 29 Oct 2025 | 9 Oct 2026 | 2 | You Deserve A Little Treat via Campaign Brief |
| Photoplay Seen in credits | production | 9 Oct 2026 | 9 Oct 2026 | 1 | campaign via Campaign Brief |
| The Editors Seen in credits | post-production | 29 Oct 2025 | 9 Oct 2026 | 2 | You Deserve A Little Treat via Campaign Brief |
| OMD Seen in credits | media | 4 Dec 2020 | 9 Oct 2026 | 5 | campaign via Campaign Brief |
| Akcelo Seen in credits | social | 9 Oct 2026 | 9 Oct 2026 | 1 | campaign via Campaign Brief |
| Eleven Seen in credits | PR | 29 Oct 2025 | 9 Oct 2026 | 2 | You Deserve A Little Treat via Campaign Brief |
| Digitas Seen in credits | digital | 11 June 2025 | 9 Oct 2026 | 4 | campaign via B&T |
| Creata Seen in credits | creative | 9 Oct 2026 | 9 Oct 2026 | 1 | campaign via Campaign Brief |
| Film: Revolver Seen in credits | production | 29 Oct 2025 | 29 Oct 2025 | 1 | You Deserve A Little Treat via Campaign Brief |
| Rumble Seen in credits | audio | 11 June 2025 | 29 Oct 2025 | 3 | campaign via B&T |
| made by ikigai Seen in credits | audio | 29 Oct 2025 | 29 Oct 2025 | 1 | You Deserve A Little Treat via Campaign Brief |
| Akcelo Seen in credits | creative | 11 June 2025 | 29 Oct 2025 | 3 | campaign via B&T |
| Stills: Photoplay Seen in credits | production | 29 Oct 2025 | 29 Oct 2025 | 1 | You Deserve A Little Treat via Campaign Brief |
| W+K Sydney Seen in credits | creative | 11 June 2025 | 11 June 2025 | 2 | campaign via B&T |
| Film: Finch Seen in credits | other | 11 June 2025 | 11 June 2025 | 2 | campaign via B&T |
| Stills: Photoplay Photography Seen in credits | other | 11 June 2025 | 11 June 2025 | 2 | campaign via B&T |
| Mango Communications Seen in credits | PR | 11 June 2025 | 11 June 2025 | 2 | campaign via B&T |
| Film: The Sweetshop Films Seen in credits | other | 11 June 2025 | 11 June 2025 | 2 | campaign via B&T |
| DDB Aotearoa Seen in credits | creative | 4 Dec 2020 | 4 Dec 2020 | 1 | campaign via Campaign Brief |
| Soundtrack: By Your Side Seen in credits | audio | 4 Dec 2020 | 4 Dec 2020 | 1 | campaign via Campaign Brief |
Also credited People named once in Macca’s campaign credits
Sarah Adamson (Photography, Photoplay Photography, Campaign Brief) · Kyra Bartley (Director, W+K Sydney, Campaign Brief) · Bonnie Combe (Photographer, Film: Finch, Campaign Brief) · Jakob Marky (Director, W+K Sydney, Campaign Brief) · Jo Mitchell (Director of Marketing, Macca’s, Campaign Brief) · Deb Fell (Head of Marketing, Macca’s, Campaign Brief) · Simon Kenny (Head of Comms, Macca’s, Campaign Brief) · Damon Stapleton (Chief Creative Officer, DDB Aotearoa, Campaign Brief) · Gary Steele (Executive Creative Director, DDB Aotearoa, Campaign Brief) · Ben Pegler (Creative Director, DDB Aotearoa, Campaign Brief) · Adam Barnes (Art Director, DDB Aotearoa, Campaign Brief) · James O’Sullivan (Copywriter, DDB Aotearoa, Campaign Brief) · Chelsea Bostock (Business Manager, Mitch Young, Campaign Brief) · Rupert Price (Chief Strategy Officer, Mitch Young, Campaign Brief) · Charlotte Marks (Strategy Director, Mitch Young, Campaign Brief) · Judy Thompson (Executive Producer, Mitch Young, Campaign Brief) · Casey King (Producer, Mitch Young, Campaign Brief) · James Moore (Executive Producer, Flying Fish, Campaign Brief) · Penelope Sinclair (Producer, Flying Fish, Campaign Brief) · Ben Briand (Director, Flying Fish, Campaign Brief) · Andrew Stroud (DOP, Flying Fish, Campaign Brief) · Tim Mauger (Editor, Mandy VFX, Campaign Brief) · Gabriel Gasparinatos (Director, Wieden+Kennedy Sydney, Campaign Brief) · Bonnie Coumbe (Photography, Digitas, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Jo Mitchell | Director of Marketing | 4 Dec 2020 | 4 Dec 2020 |
| Deb Fell | Head of Marketing | 4 Dec 2020 | 29 Mar 2021 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
