North
As at 16 Oct 2026, AccountMoves records 1 current agency for North: Emotive (creative, since 1 Dec 2025). Agency changes reported since 2016: 0. Last reported move: 1 Dec 2025. Based on reported moves only, with sources.
Marketing lead: Lauren Purcell (North’s Head of Marketing, since 1 Dec 2025) · Total appointments: 1
Roster: Emotive (creative) Small roster
Last review on record: 1 Dec 2025 · Marketing lead since: 1 Dec 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, 1 Dec 2025 to now · 10 mth
Sources: Campaign Brief · B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | EmotiveCurrent | 1 Dec 2025 | Now | 0.9 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for North since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 1 Dec 2025 | 1 Dec 2025 | appointment | creative | Emotive | confirmed | via Campaign Briefvia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Lauren Purcell | North’s Head of Marketing | 1 Dec 2025 | Now |