Emotive
Emotive is a creative agency. AccountMoves records 15 account wins, 0 losses and 0 retentions, and 14 current clients including ARN, Activision, Australian Turf Club, El Jannah, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: Hayley-Ritz Pelling (Head of Production), Paola Morabito (Director), Exit Films (Director), Andrew Cameron (Creative Director), Sharone Meir (Director of Photography), Simon Joyce (CEO & Founder), Michael Hogg (Managing Partner and Head of Strategy), Marshall Campbell (Business Director), Zane Pearson (Creative Director/Director), Michael Dawson (Creative Director), Rory Pearson (Lead Creative), Sarah Clifton (Business Director) · 84 people recorded in total
Career W-L15-0
Retained0
Net $m+0.0
Clients14
2026 rank9
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 9 |
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 38 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 76 |
| 2023 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 24 |
| 2021 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 10 |
| 2020 | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 | 3 |
| 2019 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 56 |
| Career | 15 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| ARN | creative | 7 Dec 2020 | 5.9 | |
| Activision | creative | 1 Oct 2026 | 0.0 | |
| Australian Turf Club | creative | 17 July 2019 | 7.2 | |
| El Jannah | creative | 3 Mar 2026 | 0.6 | |
| creative | 16 Dec 2021 | 4.8 | ||
| Modibodi | creative | 28 July 2020 | 6.2 | |
| North | creative | 1 Dec 2025 | 0.9 | |
| Perfection Fresh | creative | 20 May 2025 | 1.4 | |
| Pernod Ricard | creative | 15 Oct 2020 | 6.0 | |
| Pernod Ricard Winemakers | creative | 15 Oct 2020 | 6.0 | |
| THE ICONIC | creative | 22 June 2026 | 0.3 | |
| TRESemmé | creative | 24 Jan 2023 | 3.7 | |
| University of Southern Queensland | creative | 5 Aug 2021 | 5.2 | |
| Weis | creative | 23 Jan 2024 | 2.7 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 1.9 per quote (league)
WHY THEY WON Robinson pointed to a record of commercial results, its data and technology capability and sharp strategic thinking as the reasons for choosing Emotive. Joanna Robinson on THE ICONIC · the move · via Campaign Brief, 22 June 2026 · paraphrased
AGENCY SAYS McLeod said Emotive was excited to take on THE ICONIC, and talked up the brand's standing and flagged big plans for the next phase. Gavin McLeod on THE ICONIC · the move · via Campaign Brief, 22 June 2026 · paraphrased
WHY THEY WON Purcell credited Emotive with a collaborative way of working. Lauren Purcell on North · the move · via Campaign Brief, 1 Dec 2025 · paraphrased
AGENCY SAYS McLeod said Emotive was pleased to take on North. Gavin McLeod on North · the move · via Campaign Brief, 1 Dec 2025 · paraphrased
WHY THEY WON Gibson said Emotive stood out for the strength of its creative ideas and a clear grasp of the customer and category. Luke Gibson on Perfection Fresh · the move · via Mediaweek, 20 May 2025 · paraphrased
AGENCY SAYS Joyce said Emotive was excited to take on Perfection Fresh, and flagged big plans for the next phase. Simon Joyce on Perfection Fresh · the move · via Mediaweek, 20 May 2025 · paraphrased
AGENCY SAYS Wright said Emotive was excited to take on Weis, and talked up the brand's standing. Darren Wright on Weis · the move · via Campaign Brief, 23 Jan 2024 · paraphrased
WHY THEY WON McKeon said Emotive stood out for sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas. John McKeon on TRESemmé · the move · via Campaign Brief, 24 Jan 2023 · paraphrased
AGENCY SAYS Hogg said Emotive was excited to take on TRESemmé, and talked up the brand's standing. Michael Hogg on TRESemmé · the move · via Campaign Brief, 24 Jan 2023 · paraphrased
WHY THEY WON McKeon said Emotive stood out for sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas. John McKeon on Unilever · the move · via Mediaweek, 24 Jan 2023 · paraphrased
AGENCY SAYS Hogg said Emotive was excited to take on Unilever, and talked up the brand's standing. Michael Hogg on Unilever · the move · via Mediaweek, 24 Jan 2023 · paraphrased
WHY THEY WON Luby pointed to a collaborative way of working as the reasons for choosing Emotive. Cameron Luby on Google · the move · via B&T, 16 Dec 2021 · paraphrased
AGENCY SAYS Joyce said Emotive was thrilled to take on Google. Simon Joyce on Google · the move · via B&T, 16 Dec 2021 · paraphrased
AGENCY SAYS Joyce said Emotive was pleased to take on University of Southern Queensland, and flagged big plans for the next phase. Simon Joyce on University of Southern Queensland · the move · via Campaign Brief, 5 Aug 2021 · paraphrased
AGENCY SAYS Joyce said Emotive was excited to take on ARN. Simon Joyce on ARN · the move · via B&T, 7 Dec 2020 · paraphrased
WHY THEY WON Davis said Emotive stood out for the strength of its creative ideas, a close cultural match and a record of commercial results. Ciaran Davis on ARN · the move · via Mumbrella, 7 Dec 2020 · paraphrased
AGENCY SAYS Joyce said Emotive was pleased to take on Pernod Ricard, and talked up the brand's standing. Simon Joyce on Pernod Ricard · the move · via B&T, 15 Oct 2020 · paraphrased
AGENCY SAYS Joyce said Emotive was pleased to take on Pernod Ricard Winemakers, and talked up the brand's standing. Simon Joyce on Pernod Ricard Winemakers · the move · via Campaign Brief, 15 Oct 2020 · paraphrased
WHY THEY WON Chong pointed to the quality of its people, a collaborative way of working and a clear grasp of the customer and category as the reasons for choosing Emotive. Kristy Chong on Modibodi · the move · via LBB, 28 July 2020 · paraphrased
AGENCY SAYS Hogg said Emotive was pleased to take on Modibodi. Michael Hogg on Modibodi · the move · via LBB, 28 July 2020 · paraphrased
WHY THEY WON Black credited Emotive with sharp strategic thinking, the quality of its people and a clear grasp of the customer and category. Corina Black on Australian Turf Club · the move · via Campaign Brief, 18 July 2019 · paraphrased
AGENCY SAYS Joyce said Emotive was honoured to take on Australian Turf Club. Simon Joyce on Australian Turf Club · the move · via Campaign Brief, 18 July 2019 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 24 Jan 2022 | Breville SEEN IN CREDITS | creative | Campaign Brief | |
| 4 June 2026 | Nespresso Australia SEEN IN CREDITS | creative | B&T | |
| 13 May 2026 | HelloFresh Australia SEEN IN CREDITS | creative | K-Pop Dinner Hunters | B&T |
| 5 Aug 2024 | Optus SEEN IN CREDITS | creative | LBB | |
| 19 Jan 2026 | Google Australia SEEN IN CREDITS | creative | Campaign Brief | |
| 11 May 2026 | Perfection Fresh SEEN IN CREDITS | creative | B&T | |
| 19 Jan 2026 | Google Australia SEEN IN CREDITS | PR | Campaign Brief | |
| 12 Jan 2017 | Berlei SEEN IN CREDITS | digital | Doing It For Herself | B&T |
| 13 Apr 2022 | YoPRO SEEN IN CREDITS | creative | Every Millimetre Matters | Campaign Brief |
| 1 May 2020 | THE ICONIC SEEN IN CREDITS | creative | Campaign Brief | |
| 6 Sept 2021 | Modibodi SEEN IN CREDITS | creative | postpartum | Campaign Brief |
| 11 Mar 2021 | Pernod Ricard Winemakers SEEN IN CREDITS | creative | DR3 | Campaign Brief |
| 29 Apr 2021 | Galderma SEEN IN CREDITS | creative | Hype-Free Skincare | Campaign Brief |
| 18 Dec 2023 | REVLON SEEN IN CREDITS | creative | Mediaweek | |
| 13 Apr 2022 | YoPRO SEEN IN CREDITS | media | Every Millimetre Matters | Campaign Brief |
| 14 Aug 2022 | ARN SEEN IN CREDITS | creative | KIIS it Better | Campaign Brief |
| 12 Sept 2022 | Unilever SEEN IN CREDITS | creative | B&T | |
| 20 Oct 2022 | Providoor SEEN IN CREDITS | creative | Campaign Brief | |
| 1 Dec 2022 | Pernod Ricard SEEN IN CREDITS | creative | Campaign Brief | |
| 23 Aug 2023 | Jockey SEEN IN CREDITS | creative | Campaign Brief | |
| 3 Oct 2023 | Audible SEEN IN CREDITS | creative | Campaign Brief | |
| 23 Nov 2023 | Seven Network SEEN IN CREDITS | creative | Campaign Brief | |
| 15 Dec 2023 | Pernod Ricard Pacific SEEN IN CREDITS | creative | saves | Campaign Brief |
| 15 Dec 2023 | Pernod Ricard Pacific SEEN IN CREDITS | media | saves | Campaign Brief |
| 15 Dec 2023 | Pernod Ricard Pacific SEEN IN CREDITS | social | saves | Campaign Brief |
| 22 Feb 2024 | San Remo SEEN IN CREDITS | creative | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 1 Oct 2026 | Activision | creative | Won | ||
| 22 June 2026 | THE ICONIC | creative | Won | Dentsu Creative | |
| 3 Mar 2026 | El Jannah | creative | Won | ||
| 1 Dec 2025 | North | creative | Won | ||
| 20 May 2025 | Perfection Fresh | creative | Won | ||
| 23 Jan 2024 | Weis | creative | Won | ||
| 24 Jan 2023 | TRESemmé | creative | Won | ||
| 24 Jan 2023 | Unilever | Won | |||
| 16 Dec 2021 | creative | Won | |||
| 5 Aug 2021 | University of Southern Queensland | creative | Won | ||
| 7 Dec 2020 | ARN | creative | Won | ||
| 15 Oct 2020 | Pernod Ricard | creative | Won | ||
| 15 Oct 2020 | Pernod Ricard Winemakers | creative | Won | ||
| 28 July 2020 | Modibodi | creative | Won | ||
| 17 July 2019 | Australian Turf Club | creative | Won |