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Brands › Officeworks

Officeworks

As at 16 Oct 2026, AccountMoves records 3 current agencies for Officeworks: Initiative (media, since 23 Sept 2018), Reprise (unspecified, since 11 Dec 2019), alt/shift/ (PR, since 13 Sept 2021). Agency changes reported since 2016: 0. Last reported move: 22 Sept 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 4

Roster: Initiative (media), Reprise (unspecified), alt/shift/ (PR) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 22 Sept 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
AJF GrowthOps AJF GrowthOpsSeen in credits only
creative, credited 18 June 2020 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
media
Initiative InitiativeConfirmed appointment
media, 23 Sept 2018 to now · 8 yr 1 mth
Sources: Mumbrella
InitiativeConfirmed · 8 yr 1 mth
digital
Reprise RepriseSeen in credits only
digital, credited 9 Jan 2023 · 2 campaigns
Latest: campaign via Campaign Brief
Vacant on record
PR
Comms Agency Alt/Shift Comms Agency Alt/ShiftConfirmed appointment
PR, 8 Sept 2021 to 13 Sept 2021 · 0 mth
Sources: B&Talt/shift/ alt/shift/Confirmed appointment
PR, 13 Sept 2021 to now · 5 yr 1 mth
Sources: Mumbrellaalt altSeen in credits only
PR, credited 9 Jan 2023 · 2 campaigns
Latest: campaign via Campaign Brief
alt/shift/Confirmed · 5 yr 1 mth
unspecified
Reprise RepriseConfirmed appointment
unspecified, 11 Dec 2019 to now · 6 yr 10 mth
Sources: Campaign Brief
RepriseConfirmed · 6 yr 10 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaInitiativeCurrent23 Sept 2018Now8.10
PRalt/shift/Current13 Sept 2021Now5.10
PRComms Agency Alt/Shift8 Sept 202113 Sept 20210.00
unspecifiedRepriseCurrent11 Dec 2019Now6.80

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Officeworks since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Officeworks campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Initiative Seen in creditsmedia9 Jan 20239 Jan 20232campaign via Campaign Brief
Reprise Seen in creditsdigital9 Jan 20239 Jan 20232campaign via Campaign Brief
alt Seen in creditsPR9 Jan 20239 Jan 20232campaign via Campaign Brief
AJF GrowthOps Seen in creditscreative18 June 202018 June 20201campaign via Campaign Brief

Also credited People named once in Officeworks campaign credits

Andrew Foote (Executive Creative Director, AJF GrowthOps, Campaign Brief) · Sandra Galiazzo (Creative Directors, AJF GrowthOps, Campaign Brief) · Andy Jones (Creative Directors, AJF GrowthOps, Campaign Brief) · Nick Weller (Senior Copywriter, AJF GrowthOps, Campaign Brief) · Rebecca Heard (Senior Strategist, AJF GrowthOps, Campaign Brief) · Susan Bird (Group Account Director, AJF GrowthOps, Campaign Brief) · Catherine Nolan (Account Director, AJF GrowthOps, Campaign Brief) · Lucy Riley (Account Manager, AJF GrowthOps, Campaign Brief) · Claire Luongo (Broadcast Producer, AJF GrowthOps, Campaign Brief) · Oliver Waghorn (Director, First Floor Films, Campaign Brief) · Damian Capicchiano (Editor, First Floor Films, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
22 Sept 2026reviewmediaInitiativePendingIn reviewvia Mumbrella
13 Sept 202113 Sept 2021appointmentPRalt/shift/confirmedvia Mumbrella
8 Sept 20218 Sept 2021appointmentPRComms Agency Alt/Shiftconfirmedvia B&T
11 Dec 201911 Dec 2019appointmentRepriseconfirmedvia Campaign Brief
23 Sept 201823 Sept 2018retentionmediaInitiativeconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Jess RichmondGM Marketing, Data & Insights8 Sept 20218 Sept 2021

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Richmond credited Comms Agency Alt/Shift with sharp strategic thinking, the strength of its creative ideas and the quality of its people.
strategic thinkingcreativitypeople
Jess Richmond · the move · via B&T, 8 Sept 2021 · paraphrased
AGENCY SAYS Hewitt said Comms Agency Alt/Shift was thrilled to take on Officeworks.
passionatetalented teamthrilled
Elly Hewitt · the move · via B&T, 8 Sept 2021 · paraphrased
AGENCY SAYS Liu said Reprise was pleased to take on Officeworks.
Dr Grace Liu · the move · via Campaign Brief, 11 Dec 2019 · paraphrased