Origin Energy
As at 16 Oct 2026, AccountMoves records 2 current agencies for Origin Energy: M+C Saatchi (creative, since 27 Jan 2021), Atomic 212° (media, since 28 Jan 2026). Agency changes reported since 2016: 1. Last reported move: 28 Jan 2026. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: M+C Saatchi (creative), Atomic 212° (media) Small roster
Last review on record: 28 Jan 2026 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 23 Apr 2018 to 24 Apr 2018 · 2 campaigns
Latest: Good Energy via LBBM+C Saatchi M+C SaatchiConfirmed appointment
creative, 27 Jan 2021 to now · 5 yr 9 mth
Sources: Mumbrella · Campaign Brief
media, 28 Jan 2026 to now · 9 mth
Sources: B&T
PR, credited 24 Apr 2018 · 1 campaign
Latest: campaign via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | M+C SaatchiCurrent | 27 Jan 2021 | Now | 5.7 | 0 |
| media | Atomic 212°Current | 28 Jan 2026 | Now | 0.7 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 27 Jan 2021 | creative: TBWA\Melbourne to M+C Saatchi | Mumbrella · Campaign Brief |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Origin Energy campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| TBWA\Melbourne Seen in credits | creative | 23 Apr 2018 | 24 Apr 2018 | 2 | Good Energy via LBB |
| Paul Reardon Seen in credits | creative | 24 Apr 2018 | 24 Apr 2018 | 1 | campaign via B&T |
| The Butchery Seen in credits | post-production | 23 Apr 2018 | 24 Apr 2018 | 2 | Good Energy via LBB |
| Atomic 212° Seen in credits | media | 23 Apr 2018 | 24 Apr 2018 | 2 | Good Energy via LBB |
| Claire Fenner Seen in credits | media | 24 Apr 2018 | 24 Apr 2018 | 1 | campaign via B&T |
| alt Seen in credits | PR | 24 Apr 2018 | 24 Apr 2018 | 1 | campaign via B&T |
Also credited People named once in Origin Energy campaign credits
Sally Gross (Head of brand and marketing communications, Origin Energy, B&T) · Patrice Bougouin (Marketing communications manager, Origin Energy, B&T) · Eve Murfet (Brand ID manager, Origin Energy, B&T) · Daniella Acciarito (Senior brand designers, Origin Energy, B&T) · Tahle Ferguson (Senior brand designers, Origin Energy, B&T) · Michael Eva (Social media manager, Origin Energy, B&T) · Uncle Friendly (Director, Goodoil Films, B&T) · Tim Parrington (Editor, The Butchery, B&T) · Joe Wigdahl (Photographer, The Butchery, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 28 Jan 2026 | 28 Jan 2026 | appointment | media | Atomic 212° | Accenture Song, PHD, NATION | reported | via B&T | ||
| 27 Jan 2021 | 27 Jan 2021 | appointment | creative | TBWA\Melbourne | M+C Saatchi | confirmed | via Mumbrellavia Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Sally Gross | Head of Brand and Marketing Communications | 24 Apr 2018 | 24 Apr 2018 |
| Patrice Bougouin | Marketing Communications Manager | 24 Apr 2018 | 24 Apr 2018 |
| Eve Murfet | Brand ID Manager | 24 Apr 2018 | 24 Apr 2018 |
| Daniella Acciarito | Senior Brand Designers | 24 Apr 2018 | 24 Apr 2018 |
| Tahle Ferguson | Senior Brand Designers | 24 Apr 2018 | 24 Apr 2018 |