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Brands › Pepper Money

Pepper Money

As at 16 Oct 2026, AccountMoves records 1 current agency for Pepper Money: The Royals (creative, since 15 Apr 2026). Agency changes reported since 2016: 0. Last reported move: 15 Apr 2026. Based on reported moves only, with sources.

Marketing lead: Dan Johns (Marketing Advisory Partner, since 15 Apr 2026) · Total appointments: 1

Roster: The Royals (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 15 Apr 2026 · Marketing lead since: 15 Apr 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
The Royals The RoyalsReported appointment
creative, 15 Apr 2026 to now · 6 mth
Sources: B&T · Campaign Brief
The RoyalsReported · 6 mth
media
Customedia Senior Partner Customedia Senior PartnerSeen in credits only
media, credited 26 June 2023 · 1 campaign
Latest: campaign via B&TCustomedia CustomediaSeen in credits only
media, credited 27 June 2023 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe RoyalsCurrent15 Apr 2026Now0.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Pepper Money since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Pepper Money campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Customedia Seen in creditsmedia27 June 202327 June 20231campaign via Campaign Brief
Carlos Alvarez Seen in creditsmedia27 June 202327 June 20231campaign via Campaign Brief
Customedia Senior Partner Seen in creditsmedia26 June 202326 June 20231campaign via B&T

Also credited People named once in Pepper Money campaign credits

Sarah Pikardt (GM Brand & Marketing, Pepper Money, B&T) · David Berry (Head of Brand & Sponsorship, Pepper Money, B&T) · Susie Douglas (Producer, Pepper Money, B&T) · Edje Bennett (Senior Editor, Pepper Money, B&T) · Jennie Tran (Marketing Specialist, Pepper Money, Campaign Brief) · String Theory (Creative, Pepper Money, Campaign Brief) · Jane Cherrington (Brand Strategist, Pepper Money, Campaign Brief) · Jeremy Taine (Creative Director, Pepper Money, Campaign Brief) · Tim Blower (Art Director, Pepper Money, Campaign Brief) · Richard Warwick (Head of Digital, Toby Roderick, Campaign Brief) · Tegan Hillier (Strategic Planner, Toby Roderick, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
15 Apr 202615 Apr 2026appointmentcreativeThe Royalsreportedvia B&Tvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Sarah PikardtGM Brand & Marketing26 June 202327 June 2023
David BerryHead of Brand & Sponsorship26 June 202327 June 2023
Jennie TranMarketing Specialist27 June 202327 June 2023
Jane CherringtonBrand Strategist27 June 202327 June 2023
Dan JohnsMarketing Advisory Partner15 Apr 2026Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Siwka said The Royals was excited to take on Pepper Money, and flagged big plans for the next phase.
ambitiousexcitedpurpose
Andrew Siwka · the move · via Campaign Brief, 15 Apr 2026 · paraphrased
WHY THEY WON Johns said The Royals stood out for a close cultural match, a collaborative way of working and a record of commercial results.
cultural fitpartnershipeffectivenessambitiousprivilege
Dan Johns · the move · via Campaign Brief, 15 Apr 2026 · paraphrased