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Brands › Petbarn

Petbarn

As at 16 Oct 2026, AccountMoves records 1 current agency for Petbarn: Vizeum (media, since 18 Dec 2016). Agency changes reported since 2016: 0. Last reported move: 18 Dec 2016. Based on reported moves only, with sources.

Marketing lead: Rachel Beeton (Head of Retail Marketing, since 6 Dec 2023) · Total appointments: 1

Roster: Vizeum (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 18 Dec 2016 · Marketing lead since: 6 Dec 2023 (source)

Agency timeline Which agency has held each account, by discipline

creative
IdeaWorks by VMLY&R IdeaWorks by VMLY&RSeen in credits only
creative, credited 31 Oct 2018 · 1 campaign
Latest: campaign via B&T
BMF BMFSeen in credits only
creative, credited 14 July 2021 · 1 campaign
Latest: campaign via Mumbrella
Howatson+Company Howatson+CompanySeen in credits only
creative, credited 15 Nov 2022 to 19 Aug 2024 · 4 campaigns
Latest: Pets Love Petbarn via Campaign Brief
Vacant on record
media
Vizeum VizeumConfirmed appointment
media, 18 Dec 2016 to now · 9 yr 10 mth
Sources: B&T
VizeumConfirmed · 9 yr 10 mth
design
Mosaic Music & Sound Mosaic Music & SoundSeen in credits only
design, credited 19 Aug 2024 to 20 Aug 2024 · 2 campaigns
Latest: campaign via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaVizeumCurrent18 Dec 2016Now9.80

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Petbarn since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Petbarn campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Finch Seen in creditsproduction19 Aug 202420 Aug 20242campaign via Campaign Brief
Heckler Seen in creditspost-production15 Nov 202220 Aug 20243Pets Love Petbarn via Campaign Brief
Mosaic Music & Sound Seen in creditsdesign19 Aug 202420 Aug 20242campaign via Campaign Brief
Anton Seen in creditsaudio19 Aug 202420 Aug 20242campaign via Campaign Brief
Howatson+Company Seen in creditscreative15 Nov 202219 Aug 20244Pets Love Petbarn via Campaign Brief
Sweetshop Seen in creditsproduction15 Nov 202215 Nov 20221Pets Love Petbarn via Campaign Brief
BMF Seen in creditscreative14 July 202114 July 20211campaign via Mumbrella
IdeaWorks by VMLY&R Seen in creditscreative31 Oct 201831 Oct 20181campaign via B&T
Photoplay Seen in creditsproduction31 Oct 201831 Oct 20181campaign via B&T
The Editors Seen in creditspost-production31 Oct 201831 Oct 20181campaign via B&T
SongZu Seen in creditsaudio31 Oct 201831 Oct 20181campaign via B&T
Vizeum Sydney Seen in creditsmedia31 Oct 201831 Oct 20181campaign via B&T

Also credited People named once in Petbarn campaign credits

Nick Adams (Chief Customer Officer, Petbarn, Campaign Brief) · Kate Napier (Creative Director, Petbarn, Campaign Brief) · Faye Andrews (Marketing Manager, Petbarn, Campaign Brief) · Gavin Chimes (Chief Creative Officer, Howatson+Company, Campaign Brief) · Sasha Smith (Chief Media Officer, Howatson+Company, Campaign Brief) · Jared Wicker (Creative Directors, Howatson+Company, Campaign Brief) · Elaine Li (Creative Directors, Howatson+Company, Campaign Brief) · Holly Alexander (Head of Production, Howatson+Company, Campaign Brief) · Ellena Mills (Head of Craft, Howatson+Company, Campaign Brief) · Tom MacPhail (Senior Art Director, Howatson+Company, Campaign Brief) · Maddie Semit (Senior Copywriter, Howatson+Company, Campaign Brief) · Jo Cao (Associate Design Director, Howatson+Company, Campaign Brief) · Georgia Pritchard (Strategy Director, Howatson+Company, Campaign Brief) · Belle Simmonds (Group Business Director, Howatson+Company, Campaign Brief) · Lucy Stock (Senior Business Manager, Howatson+Company, Campaign Brief) · Charlotte Breene (Producer, Howatson+Company, Campaign Brief) · King Young (Editor, Howatson+Company, Campaign Brief) · James Frith (Media Director, Howatson+Company, Campaign Brief) · Jamie Nelson (Media Director, Howatson+Company, Campaign Brief) · Monica Doan (Senior Media Manager, Howatson+Company, Campaign Brief) · Carla Ishak (Media Manager, Howatson+Company, Campaign Brief) · Nicky Ta (Media Manager, Howatson+Company, Campaign Brief) · Iris Hsieh (Media Manager, Howatson+Company, Campaign Brief) · Arundati Thandur (Director, Finch, Campaign Brief) · Corey Esse (Executive Producer/MD, Finch, Campaign Brief) · Loren Bradley (Executive Producer, Finch, Campaign Brief) · Bryce Lintern (Producer, Finch, Campaign Brief) · Matt Fez (Colourist, Ella Butler, Campaign Brief) · Drew Frame (Senior exclusive label brand manager, Petbarn, B&T) · Victoria Rae (Assistant brand manager of exclusive brands, Petbarn, B&T) · Paul Nagy (Chief creative officer, IdeaWorks by VMLY&R, B&T) · Richard Shaw (Associate creative directors, IdeaWorks by VMLY&R, B&T) · Jeremy Hogg (Associate creative directors, IdeaWorks by VMLY&R, B&T) · Daniel Galeano (Art director, IdeaWorks by VMLY&R, B&T) · Facundo Martinelli (Copywriter, IdeaWorks by VMLY&R, B&T) · Anderson Carloni (Designers, IdeaWorks by VMLY&R, B&T) · Adrian Mok (Designers, IdeaWorks by VMLY&R, B&T) · Danny Lattouf (Regional head of retail, IdeaWorks by VMLY&R, B&T) · Jacinda Tree (Account director, IdeaWorks by VMLY&R, B&T) · Georgina Chau (Account executive, IdeaWorks by VMLY&R, B&T) · Gary John (Director, Photoplay, B&T) · Bonnie Fay (Producer, Photoplay, B&T) · Lauren Hunter (Lead designer, Petbarn, B&T) · Nancy Mcdonald (Head of PR & content, Petbarn, B&T) · Shannon Jenkins (General Manager Marketing, Petbarn, Campaign Brief) · Jack Farrell (Creative Director, Petbarn, Campaign Brief) · Levi Slavin (Chief Creative Officer, Howatson+Company, Campaign Brief) · Daniel Bolton (Creative Directors, Howatson+Company, Campaign Brief) · Sophie Beard (Creative Directors, Howatson+Company, Campaign Brief) · Jason Nguyen (Junior Designer, Howatson+Company, Campaign Brief) · Chris Yee (Animation Director, Heckler, Campaign Brief) · Jo Fong (Animators, Heckler, Campaign Brief) · Remi Evans (Animators, Heckler, Campaign Brief) · Carlos Zalapa (Executive Producer, Heckler, Campaign Brief) · Michael Gie (Executive Producer, Tone Aston, Campaign Brief) · Jessica Donovan (General Manager, Petbarn, B&T) · Rachel Beeton (Head of Retail Marketing, Petbarn, B&T) · Lauren Smallman (Retail Marketing Executive, Petbarn, B&T) · Nicole Flinton-Ferraro (Chief Experience Officer, Howatson+Company, B&T) · Aneeta Sharma (CX Planning Director, Howatson+Company, B&T) · Reece Lawson (Design Lead, Howatson+Company, B&T) · Chloe Schumacher (Senior Experience Designer, Howatson+Company, B&T) · Brock McConnell (Digital Designer, Howatson+Company, B&T) · Sam Reiher (Designer, Brandon Nee, B&T) · Kiri Wheaton (Senior Copywriters, Brandon Nee, B&T) · Deb Frenkel (Senior Copywriters, Brandon Nee, B&T) · Brendan McKenzie (Engineering Director, Brandon Nee, B&T) · Stewart Leach (Technical Director, Brandon Nee, B&T) · Leon Guo (Senior Marketing Automation Specialist, Brandon Nee, B&T) · Trung Nguyen (Marketing Automation Specialist, Brandon Nee, B&T) · Ivy Bi (Digital Producer, Brandon Nee, B&T) · Katy Ward (Group Business Director, Brandon Nee, B&T) · Ben Handberg (Head of PR, Brandon Nee, B&T) · Melinda Durston (PR Senior Account Director, Brandon Nee, B&T) · Natalia Katsionis (PR Account Director, Brandon Nee, B&T) · Isobella Hayes (PR Account Executive, Brandon Nee, B&T) · Kel Gronow (Editors, Brandon Nee, B&T) · Marke Broome (Editors, Brandon Nee, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 Dec 201618 Dec 2016appointmentmediaVizeumconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Drew FrameSenior Exclusive Label Brand Manager31 Oct 201831 Oct 2018
Victoria RaeAssistant Brand Manager of Exclusive Brands31 Oct 201831 Oct 2018
Sumeena ParimuHead of Retail & Integrated Marketing6 July 202112 Oct 2026
Adriane McDermottChief Marketing Officer6 July 20216 July 2021
Shannon JenkinsGeneral Manager Marketing13 Apr 202213 Apr 2022
Faye AndrewsMarketing Manager15 Nov 202212 Oct 2026
Rachel BeetonHead of Retail Marketing6 Dec 2023Now
Lauren SmallmanRetail Marketing Executive6 Dec 2023Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.