Petbarn
As at 16 Oct 2026, AccountMoves records 1 current agency for Petbarn: Vizeum (media, since 18 Dec 2016). Agency changes reported since 2016: 0. Last reported move: 18 Dec 2016. Based on reported moves only, with sources.
Marketing lead: Rachel Beeton (Head of Retail Marketing, since 6 Dec 2023) · Total appointments: 1
Roster: Vizeum (media) Small roster
Last review on record: 18 Dec 2016 · Marketing lead since: 6 Dec 2023 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 31 Oct 2018 · 1 campaign
Latest: campaign via B&TBMF BMFSeen in credits only
creative, credited 14 July 2021 · 1 campaign
Latest: campaign via MumbrellaHowatson+Company Howatson+CompanySeen in credits only
creative, credited 15 Nov 2022 to 19 Aug 2024 · 4 campaigns
Latest: Pets Love Petbarn via Campaign Brief
media, 18 Dec 2016 to now · 9 yr 10 mth
Sources: B&T
design, credited 19 Aug 2024 to 20 Aug 2024 · 2 campaigns
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | VizeumCurrent | 18 Dec 2016 | Now | 9.8 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Petbarn since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Petbarn campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Finch Seen in credits | production | 19 Aug 2024 | 20 Aug 2024 | 2 | campaign via Campaign Brief |
| Heckler Seen in credits | post-production | 15 Nov 2022 | 20 Aug 2024 | 3 | Pets Love Petbarn via Campaign Brief |
| Mosaic Music & Sound Seen in credits | design | 19 Aug 2024 | 20 Aug 2024 | 2 | campaign via Campaign Brief |
| Anton Seen in credits | audio | 19 Aug 2024 | 20 Aug 2024 | 2 | campaign via Campaign Brief |
| Howatson+Company Seen in credits | creative | 15 Nov 2022 | 19 Aug 2024 | 4 | Pets Love Petbarn via Campaign Brief |
| Sweetshop Seen in credits | production | 15 Nov 2022 | 15 Nov 2022 | 1 | Pets Love Petbarn via Campaign Brief |
| BMF Seen in credits | creative | 14 July 2021 | 14 July 2021 | 1 | campaign via Mumbrella |
| IdeaWorks by VMLY&R Seen in credits | creative | 31 Oct 2018 | 31 Oct 2018 | 1 | campaign via B&T |
| Photoplay Seen in credits | production | 31 Oct 2018 | 31 Oct 2018 | 1 | campaign via B&T |
| The Editors Seen in credits | post-production | 31 Oct 2018 | 31 Oct 2018 | 1 | campaign via B&T |
| SongZu Seen in credits | audio | 31 Oct 2018 | 31 Oct 2018 | 1 | campaign via B&T |
| Vizeum Sydney Seen in credits | media | 31 Oct 2018 | 31 Oct 2018 | 1 | campaign via B&T |
Also credited People named once in Petbarn campaign credits
Nick Adams (Chief Customer Officer, Petbarn, Campaign Brief) · Kate Napier (Creative Director, Petbarn, Campaign Brief) · Faye Andrews (Marketing Manager, Petbarn, Campaign Brief) · Gavin Chimes (Chief Creative Officer, Howatson+Company, Campaign Brief) · Sasha Smith (Chief Media Officer, Howatson+Company, Campaign Brief) · Jared Wicker (Creative Directors, Howatson+Company, Campaign Brief) · Elaine Li (Creative Directors, Howatson+Company, Campaign Brief) · Holly Alexander (Head of Production, Howatson+Company, Campaign Brief) · Ellena Mills (Head of Craft, Howatson+Company, Campaign Brief) · Tom MacPhail (Senior Art Director, Howatson+Company, Campaign Brief) · Maddie Semit (Senior Copywriter, Howatson+Company, Campaign Brief) · Jo Cao (Associate Design Director, Howatson+Company, Campaign Brief) · Georgia Pritchard (Strategy Director, Howatson+Company, Campaign Brief) · Belle Simmonds (Group Business Director, Howatson+Company, Campaign Brief) · Lucy Stock (Senior Business Manager, Howatson+Company, Campaign Brief) · Charlotte Breene (Producer, Howatson+Company, Campaign Brief) · King Young (Editor, Howatson+Company, Campaign Brief) · James Frith (Media Director, Howatson+Company, Campaign Brief) · Jamie Nelson (Media Director, Howatson+Company, Campaign Brief) · Monica Doan (Senior Media Manager, Howatson+Company, Campaign Brief) · Carla Ishak (Media Manager, Howatson+Company, Campaign Brief) · Nicky Ta (Media Manager, Howatson+Company, Campaign Brief) · Iris Hsieh (Media Manager, Howatson+Company, Campaign Brief) · Arundati Thandur (Director, Finch, Campaign Brief) · Corey Esse (Executive Producer/MD, Finch, Campaign Brief) · Loren Bradley (Executive Producer, Finch, Campaign Brief) · Bryce Lintern (Producer, Finch, Campaign Brief) · Matt Fez (Colourist, Ella Butler, Campaign Brief) · Drew Frame (Senior exclusive label brand manager, Petbarn, B&T) · Victoria Rae (Assistant brand manager of exclusive brands, Petbarn, B&T) · Paul Nagy (Chief creative officer, IdeaWorks by VMLY&R, B&T) · Richard Shaw (Associate creative directors, IdeaWorks by VMLY&R, B&T) · Jeremy Hogg (Associate creative directors, IdeaWorks by VMLY&R, B&T) · Daniel Galeano (Art director, IdeaWorks by VMLY&R, B&T) · Facundo Martinelli (Copywriter, IdeaWorks by VMLY&R, B&T) · Anderson Carloni (Designers, IdeaWorks by VMLY&R, B&T) · Adrian Mok (Designers, IdeaWorks by VMLY&R, B&T) · Danny Lattouf (Regional head of retail, IdeaWorks by VMLY&R, B&T) · Jacinda Tree (Account director, IdeaWorks by VMLY&R, B&T) · Georgina Chau (Account executive, IdeaWorks by VMLY&R, B&T) · Gary John (Director, Photoplay, B&T) · Bonnie Fay (Producer, Photoplay, B&T) · Lauren Hunter (Lead designer, Petbarn, B&T) · Nancy Mcdonald (Head of PR & content, Petbarn, B&T) · Shannon Jenkins (General Manager Marketing, Petbarn, Campaign Brief) · Jack Farrell (Creative Director, Petbarn, Campaign Brief) · Levi Slavin (Chief Creative Officer, Howatson+Company, Campaign Brief) · Daniel Bolton (Creative Directors, Howatson+Company, Campaign Brief) · Sophie Beard (Creative Directors, Howatson+Company, Campaign Brief) · Jason Nguyen (Junior Designer, Howatson+Company, Campaign Brief) · Chris Yee (Animation Director, Heckler, Campaign Brief) · Jo Fong (Animators, Heckler, Campaign Brief) · Remi Evans (Animators, Heckler, Campaign Brief) · Carlos Zalapa (Executive Producer, Heckler, Campaign Brief) · Michael Gie (Executive Producer, Tone Aston, Campaign Brief) · Jessica Donovan (General Manager, Petbarn, B&T) · Rachel Beeton (Head of Retail Marketing, Petbarn, B&T) · Lauren Smallman (Retail Marketing Executive, Petbarn, B&T) · Nicole Flinton-Ferraro (Chief Experience Officer, Howatson+Company, B&T) · Aneeta Sharma (CX Planning Director, Howatson+Company, B&T) · Reece Lawson (Design Lead, Howatson+Company, B&T) · Chloe Schumacher (Senior Experience Designer, Howatson+Company, B&T) · Brock McConnell (Digital Designer, Howatson+Company, B&T) · Sam Reiher (Designer, Brandon Nee, B&T) · Kiri Wheaton (Senior Copywriters, Brandon Nee, B&T) · Deb Frenkel (Senior Copywriters, Brandon Nee, B&T) · Brendan McKenzie (Engineering Director, Brandon Nee, B&T) · Stewart Leach (Technical Director, Brandon Nee, B&T) · Leon Guo (Senior Marketing Automation Specialist, Brandon Nee, B&T) · Trung Nguyen (Marketing Automation Specialist, Brandon Nee, B&T) · Ivy Bi (Digital Producer, Brandon Nee, B&T) · Katy Ward (Group Business Director, Brandon Nee, B&T) · Ben Handberg (Head of PR, Brandon Nee, B&T) · Melinda Durston (PR Senior Account Director, Brandon Nee, B&T) · Natalia Katsionis (PR Account Director, Brandon Nee, B&T) · Isobella Hayes (PR Account Executive, Brandon Nee, B&T) · Kel Gronow (Editors, Brandon Nee, B&T) · Marke Broome (Editors, Brandon Nee, B&T)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 18 Dec 2016 | 18 Dec 2016 | appointment | media | Vizeum | confirmed | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Drew Frame | Senior Exclusive Label Brand Manager | 31 Oct 2018 | 31 Oct 2018 |
| Victoria Rae | Assistant Brand Manager of Exclusive Brands | 31 Oct 2018 | 31 Oct 2018 |
| Sumeena Parimu | Head of Retail & Integrated Marketing | 6 July 2021 | 12 Oct 2026 |
| Adriane McDermott | Chief Marketing Officer | 6 July 2021 | 6 July 2021 |
| Shannon Jenkins | General Manager Marketing | 13 Apr 2022 | 13 Apr 2022 |
| Faye Andrews | Marketing Manager | 15 Nov 2022 | 12 Oct 2026 |
| Rachel Beeton | Head of Retail Marketing | 6 Dec 2023 | Now |
| Lauren Smallman | Retail Marketing Executive | 6 Dec 2023 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
