Princess Cruises
As at 16 Oct 2026, AccountMoves records 1 current agency for Princess Cruises: 72andSunny (creative, since 13 May 2025). Agency changes reported since 2016: 0. Last reported move: 13 May 2025. Based on reported moves only, with sources.
Marketing lead: Nick Ferguson (Senior Director, Sales & Marketing - Asia Pacific, since 13 May 2025) · Total appointments: 1
Roster: 72andSunny (creative) Small roster
Last review on record: 13 May 2025 · Marketing lead since: 13 May 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, 13 May 2025 to now · 1 yr 5 mth
Sources: Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | 72andSunnyCurrent | 13 May 2025 | Now | 1.4 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Princess Cruises since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 13 May 2025 | 13 May 2025 | appointment | creative | 72andSunny | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Nick Ferguson | Senior Director, Sales & Marketing - Asia Pacific | 13 May 2025 | Now |