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Brands › Prospa

Prospa

As at 16 Oct 2026, AccountMoves records 2 current agencies for Prospa: The Royals (creative, since 13 Oct 2021), Bench Media (media, since 24 Feb 2026). Agency changes reported since 2016: 0. Last reported move: 24 Feb 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 3

Roster: The Royals (creative), Bench Media (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 2 current

Last review on record: 24 Feb 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
The Royals The RoyalsConfirmed appointment
creative, 13 Oct 2021 to now · 5 yr
Sources: Campaign Brief
The RoyalsConfirmed · 5 yr
media
Mediahub MediahubConfirmed appointment
media, 8 Nov 2018 to 24 Feb 2026 · 7 yr 4 mth
Sources: B&TBench Media Bench MediaConfirmed appointment
media, 24 Feb 2026 to now · 8 mth
Sources: Campaign Brief · B&T
Bench MediaConfirmed · 8 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe RoyalsCurrent13 Oct 2021Now5.00
mediaBench MediaCurrent24 Feb 2026Now0.60
mediaMediahub8 Nov 201824 Feb 20267.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Prospa since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
24 Feb 202624 Feb 2026appointmentmediaBench Mediaconfirmedvia Campaign Briefvia B&T
13 Oct 202113 Oct 2021appointmentcreativeThe Royalsconfirmedvia Campaign Brief
8 Nov 20188 Nov 2018appointmentmediaMediahubconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Deborah KyticDirector of Marketing13 Oct 202113 Oct 2021

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Kytic said The Royals stood out for strong chemistry with the client team and a clear grasp of the customer and category.
chemistryaudience understanding
Deborah Kytic · the move · via Campaign Brief, 13 Oct 2021 · paraphrased
AGENCY SAYS Beaumont said The Royals was excited to take on Prospa, and flagged big plans for the next phase.
ambitiousexcitednext level
Dan Beaumont · the move · via Campaign Brief, 13 Oct 2021 · paraphrased