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Moves › Prospa › creative 2021

Prospa appoints The Royals for creative

Prospa appoints The Royals for creative. Reported on 13 Oct 2021 (confirmed), sources: Campaign Brief.

Brand: Prospa · Discipline: creative · Type: appointment · Confidence: confirmed

Marketing lead at the time: Deborah Kytic

Est. billingsn/a
Announced13 Oct 2021
Decided13 Oct 2021

The field

AgencyRoleStage
The RoyalsWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON Kytic said The Royals stood out for strong chemistry with the client team and a clear grasp of the customer and category.
chemistryaudience understanding
Deborah Kytic on Prospa · the move · via Campaign Brief, 13 Oct 2021 · paraphrased
AGENCY SAYS Beaumont said The Royals was excited to take on Prospa, and flagged big plans for the next phase.
ambitiousexcitednext level
Dan Beaumont on Prospa · the move · via Campaign Brief, 13 Oct 2021 · paraphrased