rebel
As at 16 Oct 2026, AccountMoves records 2 current agencies for rebel: The Monkeys (creative, since 11 June 2020), CHEP (PR, since 14 Sept 2022). Agency changes reported since 2016: 0. Last reported move: 14 Sept 2022. Based on reported moves only, with sources.
Marketing lead: Brock Coleman (Head of Marketing, since 1 Nov 2023) · Total appointments: 2
Roster: The Monkeys (creative), CHEP (PR) Small roster
Last review on record: 14 Sept 2022 · Marketing lead since: 1 Nov 2023 (source)
Agency timeline Which agency has held each account, by discipline
creative, 11 June 2020 to now · 6 yr 4 mth
Sources: MumbrellaDroga5 ANZ Droga5 ANZSeen in credits only
creative, credited 13 Oct 2020 to 7 July 2024 · 2 campaigns
Latest: campaign via LBBThe General Store The General StoreSeen in credits only
creative, credited 1 Nov 2023 to 2 Nov 2025 · 4 campaigns
Latest: Sport is a Gift via Campaign BriefThe General Store Partner The General Store PartnerSeen in credits only
creative, credited 7 Feb 2025 · 1 campaign
Latest: Football Is Everything via B&T
media, credited 11 June 2020 · 1 campaign
Latest: campaign via Campaign Brief
PR, 14 Sept 2022 to now · 4 yr 1 mth
Sources: LBB · Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | The MonkeysCurrent | 11 June 2020 | Now | 6.3 | 0 |
| PR | CHEPCurrent | 14 Sept 2022 | Now | 4.1 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for rebel since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on rebel campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| The General Store Seen in credits | creative | 1 Nov 2023 | 2 Nov 2025 | 4 | Sport is a Gift via Campaign Brief |
| Rabbit Seen in credits | production | 2 Nov 2025 | 2 Nov 2025 | 1 | campaign via Campaign Brief |
| The Editors Seen in credits | post-production | 2 Nov 2025 | 2 Nov 2025 | 1 | campaign via Campaign Brief |
| Mosaic Seen in credits | audio | 2 Nov 2025 | 2 Nov 2025 | 1 | campaign via Campaign Brief |
| The General Store Partner Seen in credits | creative | 7 Feb 2025 | 7 Feb 2025 | 1 | Football Is Everything via B&T |
| Chisel Director: Emily Mays Seen in credits | production | 7 Feb 2025 | 7 Feb 2025 | 1 | Football Is Everything via B&T |
| Chisel Seen in credits | production | 6 Feb 2025 | 6 Feb 2025 | 1 | Football is everything via Campaign Brief |
| Photoplay Seen in credits | production | 3 Sept 2024 | 3 Sept 2024 | 1 | campaign via Campaign Brief |
| The Monkeys Seen in credits | creative | 7 July 2024 | 7 July 2024 | 1 | campaign via Campaign Brief |
| FINCH Seen in credits | production | 7 July 2024 | 7 July 2024 | 2 | campaign via LBB |
| Heckler Seen in credits | post-production | 7 July 2024 | 7 July 2024 | 2 | campaign via LBB |
| Squeak E. Clean Studios Seen in credits | audio | 7 July 2024 | 7 July 2024 | 1 | campaign via Campaign Brief |
| Droga5 ANZ Seen in credits | creative | 13 Oct 2020 | 7 July 2024 | 2 | campaign via LBB |
| Squeak E. Clean (Australia) Seen in credits | audio | 13 Oct 2020 | 7 July 2024 | 2 | campaign via LBB |
| Love by Facesoul* Sound design: Smith & Western Seen in credits | audio | 1 Nov 2023 | 1 Nov 2023 | 1 | Sport is a Gift via Campaign Brief |
| ARC (Recruitment Seen in credits | post-production | 13 Oct 2020 | 13 Oct 2020 | 1 | campaign via LBB |
| The Monkeys Melbourne Seen in credits | creative | 12 Oct 2020 | 13 Oct 2020 | 2 | campaign via B&T |
| OMD Seen in credits | media | 11 June 2020 | 11 June 2020 | 1 | campaign via Campaign Brief |
Also credited People named once in rebel campaign credits
Rosemary Martin (GM Marketing & eCommerce, rebel, Campaign Brief) · Adam Lee (Head of Brand Experience, rebel, Campaign Brief) · Brock Coleman (Head of Marketing, rebel, Campaign Brief) · Paige Lawless (Creative Lead, rebel, Campaign Brief) · Tony Berlangieri (Photographer, rebel, Campaign Brief) · Craig McLeod (Strategy Planner, Danny Lattouf, Campaign Brief) · Hannah Lawson (Creative Team, Danny Lattouf, Campaign Brief) · Jess Beal (Creative Team, Danny Lattouf, Campaign Brief) · Pat de Silva (Account Director, Danny Lattouf, Campaign Brief) · Al Morrow (Director, Rabbit, Campaign Brief) · James Brown (DOP, Rabbit, Campaign Brief) · Alex Hay (Executive Producers & Partners, Rabbit, Campaign Brief) · Lucas Jenner (Executive Producers & Partners, Rabbit, Campaign Brief) · Katrina Maw (General Manager/Producer, Rabbit, Campaign Brief) · Fiona Pakes (Producer, Rabbit, Campaign Brief) · Rita Gagliardi (Executive Producer, The Editors, Campaign Brief) · Adam Moses (Composer, Mosaic, Campaign Brief) · Bill Doig (Producer, Mosaic, Campaign Brief) · Andrew Kohn (Strategy Director, Danny Lattouf, Campaign Brief) · Marcus Tesoriero (Chief Creative Officer, Danny Lattouf, Campaign Brief) · Chris Ching (Associate Creative Director, Danny Lattouf, Campaign Brief) · Luke Mathers (Design Lead, Danny Lattouf, Campaign Brief) · Emily Mays (Director, Chisel, Campaign Brief) · Isabella Novak (Art Director, The General Store, Campaign Brief) · Catherine Risbey (Copywriter, The General Store, Campaign Brief) · Andrew Henderson (Group Account Director, The General Store, Campaign Brief) · Michael Gupta (Director, Photoplay, Campaign Brief) · Alex Serafini (Director of Photography, Photoplay, Campaign Brief) · Bonnie Fay (Executive Producer, Photoplay, Campaign Brief) · Catherine Makinson (Content Director, rebel, Campaign Brief) · Beth Thom (Marketing Specialist, rebel, Campaign Brief) · Ant Keogh (Chief Creative Officer, The Monkeys, Campaign Brief) · Michael Derepas (Chief Strategy Officer, The Monkeys, Campaign Brief) · Dave Collins (Strategy Director, The Monkeys, Campaign Brief) · Jaimee Kerr (Chief Client Officer, The Monkeys, Campaign Brief) · Raph Tamkalis (Head of Design, The Monkeys, Campaign Brief) · Adam Slater (Creative Directors, The Monkeys, Campaign Brief) · Connor Beaver (Creative Directors, The Monkeys, Campaign Brief) · Ben Horewood (Art Director, The Monkeys, Campaign Brief) · Michelle Canning (Copywriter, The Monkeys, Campaign Brief) · Romanca Mundrea (National Head of Production, The Monkeys, Campaign Brief) · Simone O’Connor (Senior Producer, The Monkeys, Campaign Brief) · Katherine Muir (Senior Producer, The Monkeys, Campaign Brief) · Ella Goldberg (Account Director, The Monkeys, Campaign Brief) · Eden French-Putu (Account Manager, The Monkeys, Campaign Brief) · Christopher Nelius (Director, FINCH, Campaign Brief) · Corey Esse (Managing Director, FINCH, Campaign Brief) · AnnaTara Clark-Sneddon (Producer, FINCH, Campaign Brief) · Max Walter (DOP, FINCH, Campaign Brief) · Jess Walley (Producer, Heckler, Campaign Brief) · Andrew Holmes (Editor, Heckler, Campaign Brief) · Fergus Rotherham (Colourist, Heckler, Campaign Brief) · Jordan Sykes (Motion Designer, Drew Downes, Campaign Brief) · Ceri Davies (Executive Producer, Squeak E. Clean Studios, Campaign Brief) · Gary Williams (Managing Director, rebel, B&T) · Jennifer Gulliver (General Manager Customer & Marketing, rebel, B&T) · Zoe Phillips (Head of Creative, rebel, B&T) · Hamish Rothwell (Director, Good Oil, B&T) · Simon Thomas (Executive Producer, Good Oil, B&T) · Andrew McLean (Producer, Good Oil, B&T) · Germain McMicking (DOP, Good Oil, B&T) · Danny Lattouf (Partner and Chief Strategy Officer, The General Store, Campaign Brief) · Daniel Li (Art Director, The General Store, Campaign Brief) · Mitch Taylor (Copywriter, The General Store, Campaign Brief) · Natalie Alaimo (Group Account Director, The General Store, Campaign Brief) · Chloe Geggus (Account Director, The General Store, Campaign Brief) · Patrick Fileti (Director, Clockwork Films, Campaign Brief) · Campbell Brown (Director of Photography, Clockwork Films, Campaign Brief) · Rosie Parker (Executive Producer, Clockwork Films, Campaign Brief) · Heath George (Executive Producer, Clockwork Films, Campaign Brief) · Matt Maunsell (Editor, Clockwork Films, Campaign Brief) · Yanni Kronenberg (Colourist, Clockwork Films, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 14 Sept 2022 | 14 Sept 2022 | retention | PR | CHEP | confirmed | via LBBvia Campaign Brief | |||
| 11 June 2020 | 11 June 2020 | appointment | creative | The Monkeys | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Jennifer Gulliver | General Manager Customer & Marketing | 12 Oct 2020 | 13 Oct 2020 |
| Zoe Phillips | Head of Brand & Creative | 12 Oct 2020 | Now |
| Rosemary Martin | GM Marketing & eCommerce | 1 Nov 2023 | Now |
| Brock Coleman | Head of Marketing | 1 Nov 2023 | Now |
| Beth Thom | Marketing Specialist | 7 July 2024 | Now |
| Adam Lee | Head of Brand Experience | 2 Nov 2025 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
