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Agencies › The Monkeys

The Monkeys

The Monkeys is a creative agency. AccountMoves records 12 account wins, 0 losses and 0 retentions, and 11 current clients including Berlei, DrinkWise, Holden, Holden SUV, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Scott Nowell (Co-founder & Group Chief Creative Officer), Barb Humphries (Creative Director), Humphrey Taylor (Business Director), Kelly Howard (Senior Content Director), Michael Hogg (Head of Strategy), Charlotte Marshall (Planning Director), Thea Carone (Head of Production), Penny Brown (Head of Production), Eva Godeny (Design Director), Hugh Gurney (Creative Directors), Katie Wong-Hee (Group Business Director), James Halliday (Design Lead) · 232 people recorded in total

Career W-L12-0
Retained0
Net $m+0.0
Clients11
2026 rankn/a

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20205000.00.00.01
20192000.00.00.033
20175000.00.00.02
Career12000.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Berleicreative15 June 20179.3
DrinkWisecreative9 Dec 20196.9
Holdencreative9 Aug 20179.2
Holden SUVcreative9 Aug 20179.2
NRMAcreative15 Sept 20179.1
Open Collegescreative13 July 20206.3
Smegcreative27 Mar 20197.6
Supercheap Autocreative12 Oct 20206.0
Tourism WAunspecified20 Feb 20206.7
Tourism Western Australiacreative20 Feb 20206.7
rebelcreative11 June 20206.3

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 0.7 per quote (league)

AGENCY SAYS McMillan said The Monkeys was pleased to take on DrinkWise.
Paul McMillan on DrinkWise · the move · via LBB, 9 Dec 2019 · paraphrased
WHY THEY WON Strahan welcomed the appointment of The Monkeys without spelling out a specific reason.
Simon Strahan on DrinkWise · the move · via LBB, 9 Dec 2019 · paraphrased
WHY THEY WON Anderson said The Monkeys stood out for the strength of its creative ideas, a record of commercial results and a collaborative way of working.
creativityeffectivenesspartnershipexcitedthrilled
Olivia Anderson on Smeg · the move · via Campaign Brief, 27 Mar 2019 · paraphrased
AGENCY SAYS Green said The Monkeys was eager to take on Smeg.
can't wait
Mark Green on Smeg · the move · via Campaign Brief, 27 Mar 2019 · paraphrased
WHY THEY WON Harland welcomed the appointment of The Monkeys without spelling out a specific reason.
excited
Mark Harland on Holden · the move · via B&T, 9 Aug 2017 · paraphrased
WHY THEY WON Hayes welcomed the appointment of The Monkeys without spelling out a specific reason.
Zoe Hayes on Berlei · the move · via LBB, 15 June 2017 · paraphrased
AGENCY SAYS Green said The Monkeys was pleased to take on Berlei, and talked up the brand's standing.
iconic
Mark Green on Berlei · the move · via LBB, 15 June 2017 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
25 July 2024Carlton & United Breweries SEEN IN CREDITScreativeSkillB&T
7 July 2024rebel SEEN IN CREDITScreativeCampaign Brief
15 Feb 2024DoorDash SEEN IN CREDITScreativeSmash ItB&T
5 May 2017IKEA Australia SEEN IN CREDITScreativeThe EverydayB&T
14 July 2017MLA SEEN IN CREDITScreativeB&T
24 May 2023Qantas SEEN IN CREDITScreativeMumbrella
25 May 2017HCF SEEN IN CREDITScreativeMumbrella
26 Sept 2017CrownBet SEEN IN CREDITScreativeLBB
5 Nov 2017IKEA SEEN IN CREDITScreativeB&T
15 Mar 2018Holden SEEN IN CREDITScreativeFor SureB&T
12 Nov 2018IAG SEEN IN CREDITScreativeB&T
12 Nov 2023Telstra SEEN IN CREDITScreativeHello ChristmasCampaign Brief
23 Apr 2019Krispy Kreme Australia SEEN IN CREDITScreativeCampaign Brief
18 Nov 2022DrinkWise SEEN IN CREDITScreativeCampaign Brief
23 Aug 2019NRMA SEEN IN CREDITScreativeMumbrella
8 Nov 2021BCF SEEN IN CREDITScreativeCampaign Brief
30 Sept 2019CGU Insurance SEEN IN CREDITScreativeCampaign Brief
8 Nov 2023Australia Post SEEN IN CREDITScreativeCampaign Brief
13 July 2022Meat & Livestock Australia SEEN IN CREDITScreativeSay More With LambCampaign Brief
9 June 2020Lactalis Australia SEEN IN CREDITScreativeKill Hungrythirsty DeadCampaign Brief
13 Aug 2020Audi Australia SEEN IN CREDITScreativeIrresistibly AdvancedCampaign Brief
25 Sept 2020Memories Group SEEN IN CREDITScreativeKeep LivingCampaign Brief
1 Oct 2020Memories SEEN IN CREDITScreativeFuture MessagesCampaign Brief
12 Nov 2020Mountain Goat Beer SEEN IN CREDITScreativeCampaign Brief
16 Nov 2020David Jones SEEN IN CREDITScreativeCampaign Brief
5 Feb 2021ahm SEEN IN CREDITScreativeCampaign Brief
7 July 2022UN Women Australia SEEN IN CREDITScreativeMumbrella
24 Dec 2021NRMA Insurance SEEN IN CREDITScreativeNew WheelsCampaign Brief
12 July 2021NRMA Insurance SEEN IN CREDITScreativeCampaign Brief
20 Sept 2021Nearmap SEEN IN CREDITScreativeCampaign Brief
25 Oct 2021Gulf Western Oil SEEN IN CREDITScreativeGo The DistanceB&T
25 Oct 2021Gulf Western Oil SEEN IN CREDITScreativeGo the distanceCampaign Brief
1 Dec 2022Supercheap Auto SEEN IN CREDITScreativeCampaign Brief
23 Dec 2021The Australian Government SEEN IN CREDITScreativeReMade in AustraliaCampaign Brief
28 Feb 2022Berlei SEEN IN CREDITScreativeIn Support of YouCampaign Brief
31 Mar 2022Entain Group (Neds) SEEN IN CREDITScreativeTake it to the Neds LevelCampaign Brief
10 Oct 2022Entain Group (Ladbrokes) SEEN IN CREDITScreativeCampaign Brief
17 Oct 2022Department of Social Services SEEN IN CREDITScreativeCampaign Brief
22 Nov 2022Beam Suntory SEEN IN CREDITScreativeWho Made Beer King of the Campsite?Campaign Brief
20 Mar 2023Macpac SEEN IN CREDITScreativeWeather AnythingCampaign Brief
31 Aug 2023TAB SEEN IN CREDITScreativeCampaign Brief
4 Sept 2023The Uluru Dialogue SEEN IN CREDITScreativeYouMediaweek
26 Sept 2023Crown Resorts SEEN IN CREDITScreativeHereCampaign Brief
29 Sept 2023View SEEN IN CREDITScreativeDonCampaign Brief
18 Oct 2023Sydney Opera House SEEN IN CREDITScreativeCampaign Brief
21 Nov 2024Tourism Australia SEEN IN CREDITScreativeCome and Say GCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
12 Oct 2020Supercheap AutocreativeWon
13 July 2020Open CollegescreativeWon
11 June 2020rebelcreativeWon
20 Feb 2020Tourism WAWon
20 Feb 2020Tourism Western AustraliacreativeWonCummins&Partners
9 Dec 2019DrinkWisecreativeWonClemenger BBDO
27 Mar 2019SmegcreativeWon
15 Sept 2017NRMAcreativeWonM+C Saatchi
9 Aug 2017HoldencreativeWon
9 Aug 2017Holden SUVcreativeWon
15 June 2017BerleicreativeWon
30 Mar 2017Pizza HutcreativeWon