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Brands › Royal Caribbean Cruises

Royal Caribbean Cruises

As at 16 Oct 2026, AccountMoves records 2 current agencies for Royal Caribbean Cruises: Frank (PR, since 13 Nov 2017), Thinkerbell (creative, since 12 Sept 2019). Agency changes reported since 2016: 0. Last reported move: 12 Sept 2019. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Frank (PR), Thinkerbell (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 12 Sept 2019 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Thinkerbell ThinkerbellConfirmed appointment
creative, 12 Sept 2019 to now · 7 yr 1 mth
Sources: Campaign Brief
ThinkerbellConfirmed · 7 yr 1 mth
media
No agency on record
Vacant on record
PR
Frank FrankConfirmed appointment
PR, 13 Nov 2017 to now · 8 yr 11 mth
Sources: Mumbrella
FrankConfirmed · 8 yr 11 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThinkerbellCurrent12 Sept 2019Now7.10
PRFrankCurrent13 Nov 2017Now8.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Royal Caribbean Cruises since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 Sept 201912 Sept 2019appointmentcreativeThinkerbellconfirmedvia Campaign Brief
13 Nov 201713 Nov 2017appointmentPRFrankconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Kathryn ValkDirector of Marketing and PR12 Sept 201912 Sept 2019

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Valk credited Thinkerbell with sharp strategic thinking, strong chemistry with the client team and the quality of its people.
strategic thinkingchemistrypeopleincrediblepassionate
Kathryn Valk · the move · via Campaign Brief, 12 Sept 2019 · paraphrased
AGENCY SAYS Reid said Thinkerbell was thrilled to take on Royal Caribbean Cruises.
can't waitthrilled
Margie Reid · the move · via Campaign Brief, 12 Sept 2019 · paraphrased