Samsung
As at 16 Oct 2026, AccountMoves records 1 current agency for Samsung: Ogilvy (PR, since 24 Jan 2022). Agency changes reported since 2016: 0. Last reported move: 24 Jan 2022. Based on reported moves only, with sources.
Marketing lead: Jade Simmons (Senior Product Marketing Manager, since 14 Dec 2025) · Total appointments: 2
Roster: Ogilvy (PR) Small roster
Last review on record: 24 Jan 2022 · Marketing lead since: 14 Dec 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 13 Dec 2022 to 4 Oct 2023 · 3 campaigns
Latest: campaign via LBBCHEP Network CHEP NetworkSeen in credits only
creative, credited 14 May 2024 to 15 May 2024 · 2 campaigns
Latest: campaign via Campaign Brief
experiential, credited 14 May 2024 to 15 May 2024 · 2 campaigns
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| PR | OgilvyCurrent | 24 Jan 2022 | Now | 4.7 | 0 |
| PR | Edelman | 20 July 2017 | 24 Jan 2022 | 4.5 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Samsung since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Samsung campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Jamie Hesketh Seen in credits | creative | 14 Dec 2025 | 14 Dec 2025 | 1 | campaign via Campaign Brief |
| CHEP Network Seen in credits | creative | 14 May 2024 | 15 May 2024 | 2 | campaign via Campaign Brief |
| Livewire Seen in credits | other | 14 May 2024 | 15 May 2024 | 2 | campaign via Campaign Brief |
| Moisty Media Seen in credits | production | 14 May 2024 | 15 May 2024 | 2 | campaign via Campaign Brief |
| Revolver Seen in credits | production | 14 May 2024 | 15 May 2024 | 2 | campaign via Campaign Brief |
| TFCG Events Seen in credits | experiential | 14 May 2024 | 15 May 2024 | 2 | campaign via Campaign Brief |
| Ogilvy PR Seen in credits | PR | 14 May 2024 | 15 May 2024 | 2 | campaign via Campaign Brief |
| We Are Social Australia Seen in credits | creative | 13 Dec 2022 | 4 Oct 2023 | 3 | campaign via LBB |
| Entropico Seen in credits | production | 4 Oct 2023 | 4 Oct 2023 | 1 | campaign via Campaign Brief |
| Milkmoney Seen in credits | production | 13 Dec 2022 | 13 Dec 2022 | 1 | campaign via LBB |
| Milkmoney Seen in credits | post-production | 13 Dec 2022 | 13 Dec 2022 | 1 | campaign via LBB |
Also credited People named once in Samsung campaign credits
Lucy Coombs (Brand Lead, Samsung, Campaign Brief) · Jade Simmons (Senior Product Marketing Manager, Samsung, Campaign Brief) · Danny Kent (Junior PR Manager, Samsung, Campaign Brief) · Peter Mountstevens (Chief Creative Officer, Samsung, Campaign Brief) · Rosie Cope (Associate Director, Samsung, Campaign Brief) · Hannah Priestley (Senior Account Manager, Samsung, Campaign Brief) · Isabel Steuble-Johnson (Senior Producer, Liam Simpson, Campaign Brief) · Laura Carter (Producer, Liam Simpson, Campaign Brief) · Ben Woolf (Director, Liam Simpson, Campaign Brief) · Keidrych Wasley (DoP, Liam Simpson, Campaign Brief) · Victoria Thomas-Wood (Production designer, Liam Simpson, Campaign Brief) · Ben Taylor (Editor, Liam Simpson, Campaign Brief) · Alex Campbell (Social Media and Influencer Marketing Manager, Samsung, Campaign Brief) · Lucy Tickner (Lead Events & Experiential Marketing Manager, Samsung, Campaign Brief) · Ruby Luya (Experiential Marketing Executive, Samsung, Campaign Brief) · Gareth Leeding (Chief Strategy Officer, Livewire, Campaign Brief) · Chris Johnston (Head of Strategy, Livewire, Campaign Brief) · Veronica Turlington (Client Solutions Lead, Livewire, Campaign Brief) · Adam Fischer (Head of APAC, Livewire, Campaign Brief) · Carley Schad (ANZ Sales Lead, Livewire, Campaign Brief) · Matt Zanazzo (Head of Fortnite, Livewire, Campaign Brief) · Bobby DiGiacomo (Head of Brand Partnerships & Sales, Livewire, Campaign Brief) · Marlon Castillo (Senior Manager of Brand Partnerships, Livewire, Campaign Brief) · Parker Bennet (Associate Manager of Brand Partnerships, Livewire, Campaign Brief) · Seth Dirks (Founder, Moisty Media, Campaign Brief) · Luke Nuto (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director/Co-Owner, Revolver, Campaign Brief) · Jasmin Helliar (Executive Producer, Pip Smart, Campaign Brief) · Max Horn (Producer, Pip Smart, Campaign Brief) · Damien Drew (Production Designer, Pip Smart, Campaign Brief) · Matteo Zingales (Music composer, Sonar Music, Campaign Brief) · Andy Stewart (Senior sound designer, Sonar Music, Campaign Brief) · Sophie Haydon (Executive Producer, Sonar Music, Campaign Brief) · Haylee Poppi (Head of Production, Sonar Music, Campaign Brief) · Gab Archer (TV/AV Marketing Lead, Samsung, LBB) · Olga Tsompanidis (Marketing Manager, Samsung, LBB) · Adrian Kaleel (Program Manager, Samsung, LBB) · David Moon (Senior Director Digital Marketing, Samsung, Campaign Brief) · Minseok Jeon (Digital/Social Marketing, Samsung, Campaign Brief) · Ben Clare (Executive Creative Director, We Are Social Australia, Campaign Brief) · Lucinda Hayden (Executive Producer, We Are Social Australia, Campaign Brief) · Hilary Jacobs (Group Account Director, We Are Social Australia, Campaign Brief) · Kelvin Chan (Account Director, We Are Social Australia, Campaign Brief) · Stephanie Da Silva (Account Manager, We Are Social Australia, Campaign Brief) · Zach Rippon (Senior Strategist, We Are Social Australia, Campaign Brief) · Bella Raschke (Editor, We Are Social Australia, Campaign Brief) · Matt Earl (Director, Entropico, Campaign Brief) · Ainslee Littlemore (Executive Producer, Entropico, Campaign Brief) · Katie Zakula (Executive Producer, Entropico, Campaign Brief) · Gabrielle Pearson (Shoot Producer, Entropico, Campaign Brief) · Shane Bagwell (DOP, Entropico, Campaign Brief) · Annabel Mills (Post Producer, Entropico, Campaign Brief) · Andrea Chen (Editor, Entropico, Campaign Brief) · Samuel Cooke (Sound Designer, Roman Dix, Campaign Brief) · Dylan Hageman (Colourist, Roman Dix, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 24 Jan 2022 | 24 Jan 2022 | appointment | PR | Ogilvy | confirmed | via Mumbrella | |||
| 20 July 2017 | 20 July 2017 | retention | PR | Edelman | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Gab Archer | TV/AV Marketing Lead | 29 Sept 2017 | 29 Sept 2017 |
| Olga Tsompanidis | Marketing Manager | 29 Sept 2017 | 29 Sept 2017 |
| David Moon | Senior Director Digital Marketing | 4 Oct 2023 | 4 Oct 2023 |
| Minseok Jeon | Digital/Social Marketing | 4 Oct 2023 | 4 Oct 2023 |
| Alex Campbell | Social Media and Influencer Marketing Manager | 14 May 2024 | Now |
| Lucy Tickner | Lead Events & Experiential Marketing Manager | 14 May 2024 | Now |
| Ruby Luya | Experiential Marketing Executive | 14 May 2024 | Now |
| Lucy Coombs | Brand Lead | 14 Dec 2025 | Now |
| Jade Simmons | Senior Product Marketing Manager | 14 Dec 2025 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
