Scenic Group
As at 16 Oct 2026, AccountMoves records 2 current agencies for Scenic Group: Dentsu (digital, since 2 Nov 2022), Thump Media (media, since 2 Mar 2026). Agency changes reported since 2016: 0. Last reported move: 2 Mar 2026. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: Dentsu (digital), Thump Media (media) Small roster
Last review on record: 2 Mar 2026 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
media, 2 Mar 2026 to now · 7 mth
Sources: B&T
digital, 2 Nov 2022 to now · 3 yr 11 mth
Sources: Mumbrella · Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| digital | DentsuCurrent | 2 Nov 2022 | Now | 4.0 | 0 |
| media | Thump MediaCurrent | 2 Mar 2026 | Now | 0.6 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Scenic Group since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 2 Mar 2026 | 2 Mar 2026 | appointment | media | Thump Media | reported | via B&T | |||
| 2 Nov 2022 | 2 Nov 2022 | appointment | digital | Dentsu | confirmed | via Mumbrellavia Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Anna Wolfsteiner | Chief Sales and Marketing Officer | 3 Nov 2022 | 3 Nov 2022 |
| Anthony Laver | General Manager, Sales and Marketing A-PAC | 3 Nov 2022 | 3 Nov 2022 |