16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Brands › Shoes and Sox

Shoes and Sox

As at 16 Oct 2026, AccountMoves records 1 current agency for Shoes and Sox: The General Store (creative, since 12 Dec 2019). Agency changes reported since 2016: 0. Last reported move: 12 Dec 2019. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: The General Store (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 12 Dec 2019 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
The General Store The General StoreConfirmed appointment
creative, 12 Dec 2019 to now · 6 yr 10 mth
Sources: Campaign Brief
The General StoreConfirmed · 6 yr 10 mth
media
No agency on record
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe General StoreCurrent12 Dec 2019Now6.80

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Shoes and Sox since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 Dec 201912 Dec 2019appointmentcreativeThe General Storeconfirmedvia Campaign Brief

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Newell said The General Store was pleased to take on Shoes and Sox.
Matt Newell · the move · via Campaign Brief, 12 Dec 2019 · paraphrased
WHY THEY WON Shalem credited The General Store with the strength of its creative ideas, the quality of its people and a clear grasp of the customer and category. Lisa Shalem · the move · via Campaign Brief, 12 Dec 2019 · paraphrased