16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
People › Matt Newell

Matt Newell

Matt Newell is recorded as Partner and CEO at The General Store (last seen 2 Nov 2025). AccountMoves logs 2 paraphrased quotes and 8 campaign credits for Matt Newell, each linked to its source.

Latest recorded: Partner and CEO, The General Store (seen 2 Nov 2025, source)

Roles recorded: 2 · Appointments reported during their roles: 0 · Quotes logged: 2 · Campaign credits: 8

AGENCY SAYS Newell said The General Store was pleased to take on Till Payments.
Matt Newell on Till Payments · the move · via Campaign Brief, 17 Aug 2021 · paraphrased
AGENCY SAYS Newell said The General Store was pleased to take on Shoes and Sox.
Matt Newell on Shoes and Sox · the move · via Campaign Brief, 12 Dec 2019 · paraphrased

Accounts won by their agency during their roles Agency-level records, not a record of who led each pitch

BrandDisciplineAgencyDateOutcomeSource
TurocreativeThe General Store14 Nov 2024AppointedMumbrella
Chupa ChupscreativeThe General Store8 July 2024AppointedCampaign Brief
Till PaymentsPRThe General Store17 Aug 2021AppointedMumbrella · Campaign Brief
Shoes and SoxcreativeThe General Store12 Dec 2019AppointedCampaign Brief

Current clients of their agency Appointments on record

Allianz Insurance (creative, The General Store) · Chupa Chups (creative, The General Store) · Freedom (creative, The General Store) · Shoes and Sox (creative, The General Store) · Till Payments (PR, The General Store) · Turo (creative, The General Store)

Career Sortable

First seenStatusTitleOrganisationYears
12 Dec 2019Current (seen 2 Nov 2025)Partner and CEOThe General Store6.8
31 July 2025Current (seen 31 July 2025)Founder & CEOMadeleine Livesey1.2

Connections 3 · named together in one source · All

WithHowOccasionsYearsEvidence
Michael Branagh, Tourism and Events QueenslandSame credit12025Campaign Brief 31 July 2025 credit #4655
Shadi Haddad, Till PaymentsSame article12021Campaign Brief 17 Aug 2021
Lisa Shalem, Shoes and SoxSame article12019Campaign Brief 12 Dec 2019

Campaign credits Seen in credits. Not appointments

DateBrandCampaignCredited asForSource
2 Nov 2025rebelPartner and CEOThe General StoreCampaign Brief
8 Apr 2025AquilaFrom the Ground UpPartner and CEOThe General StoreCampaign Brief
6 Feb 2025rebelFootball is everythingPartner and CEOThe General StoreCampaign Brief
3 Sept 2024rebelPartner and CEOThe General StoreCampaign Brief
9 Apr 2025AquilaPartner and CEOThe General StoreB&T
9 Oct 2023Cancer ChicksPartner and CEOThe General StoreCampaign Brief
1 Nov 2023rebelSport is a GiftPartner and CEOThe General StoreCampaign Brief
31 July 2025Hamilton IslandA Little Island Can Do WondersFounder & CEOMadeleine LiveseyCampaign Brief

Every quote Short paraphrases with a link to the source

DateBrandParaphrase and tagsSource
17 Aug 2021Till PaymentsNewell said The General Store was pleased to take on Till Payments.Campaign Brief
12 Dec 2019Shoes and SoxNewell said The General Store was pleased to take on Shoes and Sox.Campaign Brief