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Brands › Simplot

Simplot

As at 16 Oct 2026, AccountMoves records 1 current agency for Simplot: CHEP Network (creative, since 12 Feb 2025). Agency changes reported since 2016: 0. Last reported move: 12 Feb 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: CHEP Network (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 12 Feb 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
JWT Melbourne JWT MelbourneSeen in credits only
creative, credited 6 June 2017 · 1 campaign
Latest: campaign via B&T
J. Walter Thompson Melbourne J. Walter Thompson MelbourneSeen in credits only
creative, credited 18 Feb 2018 to 1 Mar 2018 · 2 campaigns
Latest: campaign via B&T
Wunderman Thompson Australia Wunderman Thompson AustraliaSeen in credits only
creative, credited 1 May 2023 · 1 campaign
Latest: campaign via Campaign Brief
CHEP Network CHEP NetworkConfirmed appointment
creative, 12 Feb 2025 to now · 1 yr 8 mth
Sources: B&T · Mediaweek
CHEP NetworkConfirmed · 1 yr 8 mth
media
Initiative InitiativeSeen in credits only
media, credited 6 June 2017 · 1 campaign
Latest: campaign via B&T
OMD OMDSeen in credits only
media, credited 18 Feb 2018 to 1 May 2023 · 3 campaigns
Latest: campaign via B&T
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeCHEP NetworkCurrent12 Feb 2025Now1.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Simplot since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Simplot campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Wunderman Thompson Australia Seen in creditscreative1 May 20231 May 20231campaign via Campaign Brief
Sarah Cameron Seen in creditsdesign1 May 20231 May 20231campaign via Campaign Brief
SWEETSHOP Seen in creditsproduction1 May 20231 May 20231campaign via Campaign Brief
OMD Seen in creditsmedia18 Feb 20181 May 20233campaign via B&T
Jude Islip Seen in creditsmedia1 May 20231 May 20231campaign via Campaign Brief
J. Walter Thompson Melbourne Seen in creditscreative18 Feb 20181 Mar 20182campaign via B&T
FINCH Seen in creditsproduction1 Mar 20181 Mar 20181campaign via B&T
FINCH Seen in creditspost-production1 Mar 20181 Mar 20181campaign via B&T
Nylon Seen in creditsaudio1 Mar 20181 Mar 20181campaign via B&T
Finch Seen in creditsproduction6 June 201718 Feb 20182campaign via B&T
JWT Melbourne Seen in creditscreative6 June 20176 June 20171campaign via B&T
Level 2 Seen in creditsaudio6 June 20176 June 20171campaign via B&T
Initiative Seen in creditsmedia6 June 20176 June 20171campaign via B&T

Also credited People named once in Simplot campaign credits

Alyssa McClelland (Director, Finch, B&T) · Kieran Antill (Executive creative director, Initiative, B&T) · Jess Lilley (Creative directors, Initiative, B&T) · Jim Walsh (Creative directors, Initiative, B&T) · Monica Placella (Art director, Initiative, B&T) · Katie Moore (Copywriter, Initiative, B&T) · Jessica Johnson (Group account director, Initiative, B&T) · Lizzie Barclay (Senior account manager, Initiative, B&T) · Katherine Muir (Producer, Initiative, B&T) · Suzanne Harman (General Manager Marketing, Simplot, B&T) · Justin Taylor (Head of Marketing Communication and Brand, Simplot, B&T) · Evonne Williams (Marketing Communications Manager, Simplot, B&T) · Elisabeth Argain (Marketing Manager, Simplot, B&T) · Melissa Popper (Senior Brand Manager, Simplot, B&T) · Nick Sellars (Senior Art Director, J. Walter Thompson Melbourne, B&T) · Miryana Velyanovski (Print Producer, J. Walter Thompson Melbourne, B&T) · Simon McCrudden (Head of Planning, J. Walter Thompson Melbourne, B&T) · Claire Thompson (Producer, Finch, B&T) · Taryn Kerr (Marketing manager, Simplot, B&T) · Sandi Gracin (TV producer, J. Walter Thompson Melbourne, B&T) · Jae Morrison (Director, FINCH, B&T) · Corey Esse (Executive producers, FINCH, B&T) · Karen Bryon (Executive producers, FINCH, B&T) · Sarah Cook (Producer, FINCH, B&T) · Leanne Pearce (Head of Brand Communications & Digital, Simplot, Campaign Brief) · Liza Friedman (Brand Communications Manager, Simplot, Campaign Brief) · Roxanne Tan (Senior Brand Manager, Simplot, Campaign Brief) · Steven Hey (Creative Director, Wunderman Thompson Australia, Campaign Brief) · Simon Koay (Creative Director, Wunderman Thompson Australia, Campaign Brief) · Jill Mannester (Head of Strategy, Wunderman Thompson Australia, Campaign Brief) · Sarah Horder (Client Services Director, Wunderman Thompson Australia, Campaign Brief) · Eleanor Henry (Senior Account Director, Wunderman Thompson Australia, Campaign Brief) · Hayley Gaffney (Account Manager, Wunderman Thompson Australia, Campaign Brief) · Siobhan Crowley (Senior Producer, Wunderman Thompson Australia, Campaign Brief) · Kate Halpin (Director, SWEETSHOP, Campaign Brief) · Jane Smith (Producer, SWEETSHOP, Campaign Brief) · Edward Pontifex (MD, SWEETSHOP, Campaign Brief) · Phoebe Taylor (Editor, ARC EDIT, Campaign Brief) · Laura Nathan (Business Director, Sharon Cookson, Campaign Brief) · Catherine Rewha Rewha (Strategy Director, Sharon Cookson, Campaign Brief) · Michael Gregory (Account Director, Sharon Cookson, Campaign Brief) · Charlotte Eastman (Account Manager, Sharon Cookson, Campaign Brief) · Thomas Foley (Account Executive, Sharon Cookson, Campaign Brief) · Danielle Henning (Investment Manager, Sharon Cookson, Campaign Brief) · Spencer Egan-Tanner (Investment Executive, Sharon Cookson, Campaign Brief) · Kailam Dirckze (Investment Executive, Sharon Cookson, Campaign Brief) · Farzana Udgani (Activation Account Director, Jude Islip, Campaign Brief) · Sherwin Lee (Activation Executive, Jude Islip, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 Feb 202512 Feb 2025appointmentcreativeCHEP Networkconfirmedvia B&Tvia Mediaweek

Marketing leaders

PersonTitleFromTo
Suzanne HarmanGeneral Manager of Marketing18 Feb 20181 Mar 2018
Justin TaylorHead of Marketing Communication and Brand18 Feb 201828 Feb 2022
Evonne WilliamsMarketing Communications Manager18 Feb 201818 Feb 2018
Elisabeth ArgainMarketing Manager18 Feb 201818 Feb 2018
Melissa PopperSenior Brand Manager18 Feb 201818 Feb 2018
Taryn KerrMarketing Manager1 Mar 20181 Mar 2018
Leanne PearceHead of Brand Communications & Digital1 May 20231 May 2023
Nathan GormanMarketing Manager1 May 20231 May 2023
Liza FriedmanBrand Communications Manager1 May 202318 Mar 2024
Roxanne TanSenior Brand Manager1 May 20231 May 2023
Jessica JohnsonSenior Brand Manager1 May 20231 May 2023

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Leggett said CHEP Network was thrilled to take on Simplot, and talked up the brand's standing. Lee Leggett · the move · via B&T, 12 Feb 2025 · paraphrased