Smith’s Chips
As at 16 Oct 2026, AccountMoves records no current agency appointments for Smith’s Chips. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Kristen Muldoon (Shopper Marketing Manager, since 19 Feb 2024) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 19 Feb 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 19 Feb 2024 · 1 campaign
Latest: Spud Surveillance via Campaign BriefPlatoon PlatoonSeen in credits only
creative, credited 19 Feb 2024 · 1 campaign
Latest: Spud Surveillance via Campaign BriefSpecial Australia Special AustraliaSeen in credits only
creative, credited 19 Feb 2024 · 1 campaign
Latest: campaign via LBB
media, credited 19 Feb 2024 · 2 campaigns
Latest: campaign via LBB
digital, credited 19 Feb 2024 · 1 campaign
Latest: Spud Surveillance via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Smith’s Chips since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Smith’s Chips campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Netflix Seen in credits | other | 19 Feb 2024 | 19 Feb 2024 | 1 | Spud Surveillance via Campaign Brief |
| Special Seen in credits | creative | 19 Feb 2024 | 19 Feb 2024 | 1 | Spud Surveillance via Campaign Brief |
| Trio Seen in credits | media | 19 Feb 2024 | 19 Feb 2024 | 2 | campaign via LBB |
| Platoon Seen in credits | creative | 19 Feb 2024 | 19 Feb 2024 | 1 | Spud Surveillance via Campaign Brief |
| Pilgrim Communications Seen in credits | digital | 19 Feb 2024 | 19 Feb 2024 | 1 | Spud Surveillance via Campaign Brief |
| Special Australia Seen in credits | creative | 19 Feb 2024 | 19 Feb 2024 | 1 | campaign via LBB |
Also credited People named once in Smith’s Chips campaign credits
Vandita Pandey (Chief marketing officer, Smith’s Chips, Campaign Brief) · Bridget McBride (Senior Brand Manager, Smith’s Chips, Campaign Brief) · Kristen Muldoon (Shopper marketing manager, Smith’s Chips, Campaign Brief) · Natasha Khan (Innovation manager, Smith’s Chips, Campaign Brief) · Tracey Stanbury (R&D manager, Smith’s Chips, Campaign Brief) · Brant Harvey (Head of Marketing Partnerships ANZ, Netflix, Campaign Brief) · Cade Heyde (Partners/CEO, Special, Campaign Brief) · Julian Schreiber (Partners/CCO, Special, Campaign Brief) · Tom Martin (Partners/CCO, Special, Campaign Brief) · Dave Hartmann (Partner/CSO, Special, Campaign Brief) · Laurent Marcus (Creative Technologist, Shaun McFarlane, Campaign Brief) · Richard Sweetman (Client services manager, Shaun McFarlane, Campaign Brief) · Michelle Braslin (Team lead, Shaun McFarlane, Campaign Brief) · Will Moore (Strategy director, Shaun McFarlane, Campaign Brief) · Sevda Cemo (Head of film & content production, Shaun McFarlane, Campaign Brief) · Alyce Guy (Senior producer, Shaun McFarlane, Campaign Brief) · Stacey Szabo (Senior digital producer, Shaun McFarlane, Campaign Brief) · Will Sealey (Integrated producer, Shaun McFarlane, Campaign Brief) · Maggie Webster (Designer, Shaun McFarlane, Campaign Brief) · Kristie Dagg (Creative services manager, Shaun McFarlane, Campaign Brief) · Alex Bryant (PR managing director, Shaun McFarlane, Campaign Brief) · Kate Wilkinson (Creative strategist, Shaun McFarlane, Campaign Brief) · Jake Ward (Director/DOP, Pilgrim Communications, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Vandita Pandey | Chief Marketing Officer | 19 Feb 2024 | 17 Apr 2024 |
| Bridget McBride | Senior Brand Manager | 19 Feb 2024 | Now |
| Kristen Muldoon | Shopper Marketing Manager | 19 Feb 2024 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
