16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctPirelli media → We Are Different · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 Oct
Brands › Smith’s Chips

Smith’s Chips

As at 16 Oct 2026, AccountMoves records no current agency appointments for Smith’s Chips. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Kristen Muldoon (Shopper Marketing Manager, since 19 Feb 2024) · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: 19 Feb 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
Special SpecialSeen in credits only
creative, credited 19 Feb 2024 · 1 campaign
Latest: Spud Surveillance via Campaign Brief
Platoon PlatoonSeen in credits only
creative, credited 19 Feb 2024 · 1 campaign
Latest: Spud Surveillance via Campaign Brief
Special Australia Special AustraliaSeen in credits only
creative, credited 19 Feb 2024 · 1 campaign
Latest: campaign via LBB
Vacant on record
media
Trio TrioSeen in credits only
media, credited 19 Feb 2024 · 2 campaigns
Latest: campaign via LBB
Vacant on record
digital
Pilgrim Communications Pilgrim CommunicationsSeen in credits only
digital, credited 19 Feb 2024 · 1 campaign
Latest: Spud Surveillance via Campaign Brief
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Smith’s Chips since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Smith’s Chips campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Netflix Seen in creditsother19 Feb 202419 Feb 20241Spud Surveillance via Campaign Brief
Special Seen in creditscreative19 Feb 202419 Feb 20241Spud Surveillance via Campaign Brief
Trio Seen in creditsmedia19 Feb 202419 Feb 20242campaign via LBB
Platoon Seen in creditscreative19 Feb 202419 Feb 20241Spud Surveillance via Campaign Brief
Pilgrim Communications Seen in creditsdigital19 Feb 202419 Feb 20241Spud Surveillance via Campaign Brief
Special Australia Seen in creditscreative19 Feb 202419 Feb 20241campaign via LBB

Also credited People named once in Smith’s Chips campaign credits

Vandita Pandey (Chief marketing officer, Smith’s Chips, Campaign Brief) · Bridget McBride (Senior Brand Manager, Smith’s Chips, Campaign Brief) · Kristen Muldoon (Shopper marketing manager, Smith’s Chips, Campaign Brief) · Natasha Khan (Innovation manager, Smith’s Chips, Campaign Brief) · Tracey Stanbury (R&D manager, Smith’s Chips, Campaign Brief) · Brant Harvey (Head of Marketing Partnerships ANZ, Netflix, Campaign Brief) · Cade Heyde (Partners/CEO, Special, Campaign Brief) · Julian Schreiber (Partners/CCO, Special, Campaign Brief) · Tom Martin (Partners/CCO, Special, Campaign Brief) · Dave Hartmann (Partner/CSO, Special, Campaign Brief) · Laurent Marcus (Creative Technologist, Shaun McFarlane, Campaign Brief) · Richard Sweetman (Client services manager, Shaun McFarlane, Campaign Brief) · Michelle Braslin (Team lead, Shaun McFarlane, Campaign Brief) · Will Moore (Strategy director, Shaun McFarlane, Campaign Brief) · Sevda Cemo (Head of film & content production, Shaun McFarlane, Campaign Brief) · Alyce Guy (Senior producer, Shaun McFarlane, Campaign Brief) · Stacey Szabo (Senior digital producer, Shaun McFarlane, Campaign Brief) · Will Sealey (Integrated producer, Shaun McFarlane, Campaign Brief) · Maggie Webster (Designer, Shaun McFarlane, Campaign Brief) · Kristie Dagg (Creative services manager, Shaun McFarlane, Campaign Brief) · Alex Bryant (PR managing director, Shaun McFarlane, Campaign Brief) · Kate Wilkinson (Creative strategist, Shaun McFarlane, Campaign Brief) · Jake Ward (Director/DOP, Pilgrim Communications, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Vandita PandeyChief Marketing Officer19 Feb 202417 Apr 2024
Bridget McBrideSenior Brand Manager19 Feb 2024Now
Kristen MuldoonShopper Marketing Manager19 Feb 2024Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.