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Brands › Soul Origin

Soul Origin

As at 16 Oct 2026, AccountMoves records 1 current agency for Soul Origin: Dig (creative, since 10 Aug 2026). Agency changes reported since 2016: 0. Last reported move: 10 Aug 2026. Based on reported moves only, with sources.

Marketing lead: Petra Orrenius (Chief Marketing Officer, since 10 Aug 2026) · Total appointments: 1

Roster: Dig (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 10 Aug 2026 · Marketing lead since: 10 Aug 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Dig DigConfirmed appointment
creative, 10 Aug 2026 to now · 2 mth
Sources: Campaign Brief · B&T
DigConfirmed · 2 mth
media
No agency on record
Vacant on record
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeDigCurrent10 Aug 2026Now0.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Soul Origin since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
10 Aug 202610 Aug 2026appointmentcreativeDigconfirmedvia Campaign Briefvia B&T

Marketing leaders

PersonTitleFromTo
Petra OrreniusChief Marketing Officer10 Aug 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Orrenius pointed to a record of commercial results, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing Dig.
effectivenesscreativityaudience understanding
Petra Orrenius · the move · via Campaign Brief, 10 Aug 2026 · paraphrased