Soul Origin appoints Dig for creative
Soul Origin appoints Dig for creative. Reported on 10 Aug 2026 (confirmed), sources: Campaign Brief, B&T.
Brand: Soul Origin · Discipline: creative · Type: appointment · Confidence: confirmed
Marketing lead at the time: Petra Orrenius
Est. billingsn/a
Announced10 Aug 2026
Decided10 Aug 2026
The field
| Agency | Role | Stage |
|---|---|---|
| Dig | Winner | Appointed |
Sources Links only
- Campaign Brief, 10 Aug 20260
- B&T, 10 Aug 20260
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On the record Paraphrased, with tags
WHY THEY WON Orrenius pointed to a record of commercial results, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing Dig. Petra Orrenius on Soul Origin · the move · via Campaign Brief, 10 Aug 2026 · paraphrased