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Brands › SPC

SPC

As at 16 Oct 2026, AccountMoves records 1 current agency for SPC: Akcelo (creative, since 12 Feb 2024). Agency changes reported since 2016: 0. Last reported move: 12 Feb 2024. Based on reported moves only, with sources.

Marketing lead: Peta Allsopp (Chief Marketing Officer, since 12 Feb 2024) · Total appointments: 1

Roster: Akcelo (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 12 Feb 2024 · Marketing lead since: 12 Feb 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
Akcelo AkceloConfirmed appointment
creative, 12 Feb 2024 to now · 2 yr 8 mth
Sources: Campaign Brief
AkceloConfirmed · 2 yr 8 mth
media
Slingshot SlingshotSeen in credits only
media, credited 22 Aug 2017 · 1 campaign
Latest: campaign via B&T
oOh! Media oOh! MediaSeen in credits only
media, credited 22 Aug 2017 · 1 campaign
Latest: campaign via B&T
Avenue C Avenue CSeen in credits only
media, credited 18 July 2022 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
PR
Bass Hornor Bass HornorSeen in credits only
PR, credited 18 July 2022 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeAkceloCurrent12 Feb 2024Now2.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for SPC since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on SPC campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Bass Hornor Seen in creditsPR18 July 202218 July 20221campaign via Campaign Brief
Luke Sikora Seen in creditsdesign18 July 202218 July 20221campaign via Campaign Brief
Avenue C Seen in creditsmedia18 July 202218 July 20221campaign via Campaign Brief
Slingshot Seen in creditsmedia22 Aug 201722 Aug 20171campaign via B&T
Leo Burnett Seen in creditscreative22 Aug 201722 Aug 20171campaign via B&T
oOh! Media Seen in creditsmedia22 Aug 201722 Aug 20171campaign via B&T

Also credited People named once in SPC campaign credits

Simone Coté (General manager of marketing and innovation, SPC, B&T) · Sophie Fransella (Campaign manager, SPC, B&T) · Leo Burnett Melbourne (Creative, SPC, B&T) · Tara Lordsmith (Chief Commercial Officer, SPC, Campaign Brief) · Lisa Rizzardo (General Manager Marketing, SPC, Campaign Brief) · George Dimkin (Marketing Manager, SPC, Campaign Brief) · Yiana Bacolas (Brand Manager, SPC, Campaign Brief) · Cameron Jenkins (Head of Social & Content, SPC, Campaign Brief) · Matt Gray (GM Marketing, SPC, Campaign Brief) · Jacqui Roth (Marketing Manager, SPC, Campaign Brief) · James Coleman (Marketing Manager Digital & Communications, SPC, Campaign Brief) · Hannah Saliba (Public Relations and Brand Communications Manager, SPC, Campaign Brief) · Magda Kozera (Senior Brand Manager Vegemite, SPC, Campaign Brief) · Holly Shotton (Assistant Brand Manager Vegemite, SPC, Campaign Brief) · Ben Couzens (Executive Creative Tinker, SPC, Campaign Brief) · Suzi Williamson (Head Thinker, SPC, Campaign Brief) · Ellen Woods (Creative Tinker, SPC, Campaign Brief) · Elsa Caruso (Creative Tinker, SPC, Campaign Brief) · Megan Latter (Creative Tinker, SPC, Campaign Brief) · Anjana Khallouf (National Head Earned & Owned Thinker, SPC, Campaign Brief) · Lauren Myers (Lead Earned Thinker, SPC, Campaign Brief) · Jamie Lane (Head Design Tinker, Bass Hornor, Campaign Brief) · Caroline Kearney (Business Director, Pia Coyle, Campaign Brief) · Morag Cahill (Media Director, Pia Coyle, Campaign Brief) · Caroline Seow (Digital Director, Pia Coyle, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
12 Feb 202412 Feb 2024appointmentcreativeAkceloconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Simone CotéGeneral Manager of Marketing and Innovation19 Feb 201819 Feb 2018
Lisa RizzardoGeneral Manager Marketing18 July 202218 July 2022
George DimkinMarketing Manager18 July 202218 July 2022
Yiana BacolasBrand Manager18 July 202218 July 2022
Matt GrayGM Marketing18 July 202226 Sept 2023
Jacqui RothMarketing Manager18 July 202218 July 2022
James ColemanMarketing Manager Digital & Communications18 July 202218 July 2022
Hannah SalibaPublic Relations and Brand Communications Manager18 July 202218 July 2022
Magda KozeraSenior Brand Manager Vegemite18 July 202218 July 2022
Holly ShottonAssistant Brand Manager Vegemite18 July 202218 July 2022
Peta AllsoppChief Marketing Officer12 Feb 2024Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Allsopp pointed to sharp strategic thinking, the strength of its creative ideas and a clear grasp of the customer and category as the reasons for choosing Akcelo. Peta Allsopp · the move · via Campaign Brief, 12 Feb 2024 · paraphrased
AGENCY SAYS Kenyon said Akcelo was excited to take on SPC, and talked up the brand's standing and flagged big plans for the next phase. Jon Kenyon · the move · via Campaign Brief, 12 Feb 2024 · paraphrased