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Brands › Specsavers

Specsavers

As at 16 Oct 2026, AccountMoves records 3 current agencies for Specsavers: TBWA\Melbourne (creative, since 18 Aug 2023), EssenceMediacom (media, since 8 Apr 2024), Ogilvy PR (PR, since 21 Sept 2025). Agency changes reported since 2016: 2. Last reported move: 21 Sept 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 5

Roster: TBWA\Melbourne (creative), EssenceMediacom (media), Ogilvy PR (PR) Many specialists

Agency changes on record since 20162based on reported moves only
Tenure on record4.2median years · 2 ended relationships · 3 current

Last review on record: 21 Sept 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
AJF AJFConfirmed appointment
creative, 28 Apr 2021 to 18 Aug 2023 · 2 yr 4 mth
Sources: B&T · MumbrellaTBWA\Melbourne TBWA\MelbourneConfirmed appointment
creative, 18 Aug 2023 to now · 3 yr 2 mth
Sources: Campaign BriefSpecsavers SpecsaversSeen in credits only
creative, credited 7 May 2025 · 1 campaign
Latest: campaign via LBB
TBWA\MelbourneConfirmed · 3 yr 2 mth
media
Initiative InitiativeSeen in credits only
media, credited 26 Jan 2022 to 31 Mar 2022 · 3 campaigns
Latest: Should via B&TEssenceMediacom EssenceMediacomReported appointment
media, 8 Apr 2024 to now · 2 yr 6 mth
Sources: Campaign BriefManning Gottlieb OMD Manning Gottlieb OMDSeen in credits only
media, credited 7 May 2025 · 1 campaign
Latest: campaign via LBB
EssenceMediacomReported · 2 yr 6 mth
PR
AMPR AMPRConfirmed appointment
PR, 19 July 2019 to 21 Sept 2025 · 6 yr 2 mth
Sources: MumbrellaGolin Ketchum London Golin Ketchum LondonSeen in credits only
PR, credited 7 May 2025 · 1 campaign
Latest: campaign via LBBOgilvy PR Ogilvy PRConfirmed appointment
PR, 21 Sept 2025 to now · 1 yr 1 mth
Sources: Campaign Brief
Ogilvy PRConfirmed · 1 yr 1 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeTBWA\MelbourneCurrent18 Aug 2023Now3.20
creativeAJF28 Apr 202118 Aug 20232.30
mediaEssenceMediacomCurrent8 Apr 2024Now2.50
PROgilvy PRCurrent21 Sept 2025Now1.10
PRAMPR19 July 201921 Sept 20256.20

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
21 Sept 2025PR: Mango to Ogilvy PRCampaign Brief
28 Apr 2021creative: Cummins&Partners to AJFB&T · Mumbrella

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Specsavers campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
EssenceMediacom Seen in creditsmedia9 Apr 202525 Sept 20262campaign via LBB
TBWA\Melbourne Seen in creditscreative9 Apr 202525 Sept 20263campaign via LBB
EssenceMediacom a WPP agency Seen in creditsmedia25 Sept 202625 Sept 20261Spinning Around via Campaign Brief
Specsavers Seen in creditscreative7 May 20257 May 20251campaign via LBB
Manning Gottlieb OMD Seen in creditsmedia7 May 20257 May 20251campaign via LBB
Golin Ketchum London Seen in creditsPR7 May 20257 May 20251campaign via LBB
AJF Seen in creditscreative26 Jan 202231 Mar 20222Should via B&T
Tim Margetts (Editor) Seen in creditspost-production31 Mar 202231 Mar 20221campaign via Campaign Brief
Squeak E Clean Seen in creditsaudio31 Mar 202231 Mar 20221campaign via Campaign Brief
Initiative Seen in creditsmedia26 Jan 202231 Mar 20223Should via B&T
Plaza Seen in creditsproduction26 Jan 202226 Jan 20221Should via B&T
The Editors Seen in creditspost-production26 Jan 202226 Jan 20221Should via B&T

Also credited People named once in Specsavers campaign credits

Jane Hoban (Director of Marketing and Contact Lenses ANZ, Specsavers, B&T) · Carly Wickenton (Head of Brand Creative ANZ, Specsavers, B&T) · Joanne Dixon (Senior Marketing Manager Brand Creative ANZ, Specsavers, B&T) · Joshua Stephens (Chief Creative Officer, AJF, B&T) · George Freckleton (Creative Director, AJF, B&T) · Roz Ruwhiu (Head of Broadcast & Content, AJF, B&T) · Pieter-Paul von Weiler (Chief Strategy Officer, AJF, B&T) · Jill Cummins (Strategy Director, AJF, B&T) · Andrea Nelson (Strategy Planner, AJF, B&T) · Susan Bird (Head of Account Management, AJF, B&T) · Sarah Dalli (Senior Account Director, AJF, B&T) · Kailah Symons (Senior Account Manager, AJF, B&T) · Paul Middleditch (Director, Plaza, B&T) · Peter Masterton (Producer, Plaza, B&T) · Anri McHugh (Senior Marketing Manager Brand Planning ANZ, Specsavers, Campaign Brief) · Elizabeth Hoffman (Marketing Manager Brand Creative, Specsavers, Campaign Brief) · Sang-Wun Kim (Senior Art Director, AJF, Campaign Brief) · Gareth Sweet (Senior Copywriter, AJF, Campaign Brief) · Ilona Phyland (Photographic Producer, AJF, Campaign Brief) · Jeremy Goodall (Director, Powered Studios, Campaign Brief) · Kim Chapman (Producer, Powered Studios, Campaign Brief) · Vanessa Metelovski (Partnerships Executive, Initiative, Campaign Brief) · Ronit Roy (Client Director, Initiative, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
21 Sept 202521 Sept 2025appointmentPRMangoOgilvy PRconfirmedvia Campaign Brief
8 Apr 20248 Apr 2024appointmentmediaEssenceMediacomreportedvia Campaign Brief
18 Aug 202318 Aug 2023appointmentcreativeTBWA\Melbourneconfirmedvia Campaign Brief
28 Apr 202128 Apr 2021appointmentcreativeCummins&PartnersAJFconfirmedvia B&Tvia Mumbrella
19 July 201919 July 2019appointmentPRAMPRconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Jane HobanDirector of Marketing and Contact Lenses ANZ26 Jan 202231 Mar 2022
Carly WickentonHead of Brand Creative ANZ26 Jan 202231 Mar 2022
Shaun BriggsDirector of Marketing Planning26 Jan 202218 Aug 2023
Joanne DixonSenior Marketing Manager Brand Creative ANZ26 Jan 202231 Mar 2022
Anri McHughSenior Marketing Manager Brand Planning ANZ31 Mar 202231 Mar 2022
Elizabeth HoffmanMarketing Manager Brand Creative31 Mar 202231 Mar 2022

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Briggs pointed to the quality of its people, sharp strategic thinking and the strength of its creative ideas as the reasons for choosing TBWA\Melbourne.
peoplestrategic thinkingcreativityexcited
Shaun Briggs · the move · via Campaign Brief, 18 Aug 2023 · paraphrased
AGENCY SAYS Reardon said TBWA\Melbourne was thrilled to take on Specsavers.
thrilled
Paul Reardon · the move · via Campaign Brief, 18 Aug 2023 · paraphrased