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Brands › Summit Homes Group

Summit Homes Group

As at 16 Oct 2026, AccountMoves records 1 current agency for Summit Homes Group: Carat (media, since 20 June 2024). Agency changes reported since 2016: 0. Last reported move: 20 June 2024. Based on reported moves only, with sources.

Marketing lead: Alicia Butturini (Marketing Manager, since 20 June 2024) · Total appointments: 2

Roster: Carat (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 1 current

Last review on record: 20 June 2024 · Marketing lead since: 20 June 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
Match & Wood Match & WoodConfirmed appointment
media, 9 Dec 2020 to 20 June 2024 · 3 yr 6 mth
Sources: B&TCarat CaratConfirmed appointment
media, 20 June 2024 to now · 2 yr 4 mth
Sources: Mediaweek
CaratConfirmed · 2 yr 4 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaCaratCurrent20 June 2024Now2.30
mediaMatch & Wood9 Dec 202020 June 20243.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Summit Homes Group since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
20 June 202420 June 2024appointmentmediaCaratconfirmedvia Mediaweek
9 Dec 20209 Dec 2020appointmentmediaMatch & Woodconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Rikki LusheyHead of Marketing9 Dec 20209 Dec 2020
Alicia ButturiniMarketing Manager20 June 2024Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Bayliss said Carat was excited to take on Summit Homes Group.
excited
Alan Bayliss · the move · via Mediaweek, 20 June 2024 · paraphrased
WHY THEY WON Butturini pointed to a close cultural match, a record of commercial results and the quality of its people as the reasons for choosing Carat.
cultural fiteffectivenesspeopleexcited
Alicia Butturini · the move · via Mediaweek, 20 June 2024 · paraphrased
WHY THEY WON Lushey said Match & Wood stood out for sharp strategic thinking and its data and technology capability.
strategic thinkingdata and technology
Rikki Lushey · the move · via B&T, 9 Dec 2020 · paraphrased