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Brands › Taco Bell

Taco Bell

As at 16 Oct 2026, AccountMoves records 2 current agencies for Taco Bell: 72andSunny (creative, since 10 Feb 2022), One Green Bean (social, since 11 July 2023). Agency changes reported since 2016: 0. Last reported move: 11 July 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: 72andSunny (creative), One Green Bean (social) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 11 July 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
72andSunny 72andSunnyConfirmed appointment
creative, 10 Feb 2022 to now · 4 yr 8 mth
Sources: Mumbrella · LBB · Campaign Brief
72andSunnyConfirmed · 4 yr 8 mth
media
No agency on record
Vacant on record
social
One Green Bean One Green BeanConfirmed appointment
social, 11 July 2023 to now · 3 yr 3 mth
Sources: Campaign Brief
One Green BeanConfirmed · 3 yr 3 mth
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creative72andSunnyCurrent10 Feb 2022Now4.70
socialOne Green BeanCurrent11 July 2023Now3.30

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Taco Bell since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Taco Bell campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
72andSunny ANZ Seen in creditscreative31 Oct 20221 Nov 20222campaign via B&T

Also credited People named once in Taco Bell campaign credits

Josh Searle (Editor, 72andSunny ANZ, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
11 July 202311 July 2023appointmentsocialOne Green Beanconfirmedvia Campaign Brief
10 Feb 202210 Feb 2022appointmentcreative72andSunnyconfirmedvia Mumbrellavia LBBvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Ben SimmonsGM Marketing and Operations11 Feb 202217 Sept 2025
David TimmCMO11 Feb 202211 Feb 2022

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Abbott said One Green Bean was thrilled to take on Taco Bell.
thrilled
Amber Abbott · the move · via Campaign Brief, 11 July 2023 · paraphrased
WHY THEY WON Simmons credited 72andSunny with a record of commercial results, a clear grasp of the customer and category and a collaborative way of working.
effectivenessaudience understandingpartnership
Ben Simmons · the move · via LBB, 11 Feb 2022 · paraphrased
WHY THEY WON Simmons said 72andSunny Sydney stood out for a record of commercial results, a clear grasp of the customer and category and a collaborative way of working.
effectivenessaudience understandingpartnership
Ben Simmons · the move · via Campaign Brief, 11 Feb 2022 · paraphrased