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Brands › Tennis Australia

Tennis Australia

As at 16 Oct 2026, AccountMoves records 3 current agencies for Tennis Australia: Edge (unspecified, since 3 Sept 2021), BMF (creative, since 9 May 2023), Atomic 212° (media, since 7 July 2025). Agency changes reported since 2016: 0. Last reported move: 7 July 2025. Based on reported moves only, with sources.

Marketing lead: Carly Duncan (Head of Tennis Brand Marketing, since 15 Oct 2023) · Total appointments: 3

Roster: Edge (unspecified), BMF (creative), Atomic 212° (media) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 7 July 2025 · Marketing lead since: 15 Oct 2023 (source)

Agency timeline Which agency has held each account, by discipline

creative
BMF BMFConfirmed appointment
creative, 9 May 2023 to now · 3 yr 5 mth
Sources: Mumbrella · Campaign Brief · Mediaweek
BMFConfirmed · 3 yr 5 mth
media
PHD PHDSeen in credits only
media, credited 11 Jan 2023 · 2 campaigns
Latest: campaign via Campaign BriefPHD Melbourne PHD MelbourneSeen in credits only
media, credited 15 Oct 2023 to 16 Oct 2023 · 2 campaigns
Latest: Hits Different via B&TPHD Media PHD MediaSeen in credits only
media, credited 5 Dec 2024 · 2 campaigns
Latest: hits different via MediaweekAtomic 212° Atomic 212°Confirmed appointment
media, 7 July 2025 to now · 1 yr 3 mth
Sources: Campaign Brief
Atomic 212°Confirmed · 1 yr 3 mth
PR
Tennis Australia Tennis AustraliaSeen in credits only
PR, credited 5 Dec 2024 · 2 campaigns
Latest: hits different via Mediaweek
Vacant on record
unspecified
Edge EdgeConfirmed appointment
unspecified, 3 Sept 2021 to now · 5 yr 1 mth
Sources: Campaign Brief
EdgeConfirmed · 5 yr 1 mth
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeBMFCurrent9 May 2023Now3.40
mediaAtomic 212°Current7 July 2025Now1.30
unspecifiedEdgeCurrent3 Sept 2021Now5.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Tennis Australia since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Tennis Australia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
BMF Seen in creditscreative15 Oct 20235 Dec 20244Hits Different via B&T
Artboxblack Seen in creditsproduction5 Dec 20245 Dec 20242hits different via Mediaweek
BUCK Seen in creditspost-production5 Dec 20245 Dec 20242hits different via Mediaweek
Otis Seen in creditsaudio15 Oct 20235 Dec 20244Hits Different via B&T
PHD Media Seen in creditsmedia5 Dec 20245 Dec 20242hits different via Mediaweek
Tennis Australia Seen in creditsPR5 Dec 20245 Dec 20242hits different via Mediaweek
Buck Seen in creditsproduction15 Oct 202316 Oct 20232Hits Different via B&T
PHD Melbourne Seen in creditsmedia15 Oct 202316 Oct 20232Hits Different via B&T
PHD Seen in creditsmedia11 Jan 202311 Jan 20232campaign via Campaign Brief

Also credited People named once in Tennis Australia campaign credits

Jo Duck (Photographer, BMF, B&T) · Carly Duncan (Head of Tennis Brand Marketing, Tennis Australia, B&T) · Romina D’Amico (Marketing Manager, Tennis Australia, B&T) · Kathleen Orlowski (Marketing Manager, Tennis Australia, B&T) · Alex Derwin (Chief Creative Officer, BMF, B&T) · Casey Schweikert (Creative Director, BMF, B&T) · Rees Steel (Creative Director, BMF, B&T) · Lincoln Grice (Head of Art & Design, BMF, B&T) · Matty Hughes (Design Lead, BMF, B&T) · Christina Aventi (Chief Strategy Officer, BMF, B&T) · Thomasine Burnap (Group Planning Director, BMF, B&T) · Edward Hughes (Client Services Director, BMF, B&T) · Rebekah O’Grady (Senior Account Director, BMF, B&T) · Lewis Chan (Account Manager, BMF, B&T) · Jenny Lee-Archer (Head of TV, BMF, B&T) · Clare Yardley (Creative Services Director, Jess Vella, B&T) · Karen Liddle (Production Director, Jess Vella, B&T) · Gareth O’Brien (Executive Creative Director, Buck, B&T) · Luke Saunders (Associate Creative Director, Buck, B&T) · Sam Scopelitti (Senior Art Director, Buck, B&T) · Erica Ford (Executive Producer, Buck, B&T) · Jordan Howes (Senior Producer, Buck, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
7 July 20257 July 2025appointmentmediaAtomic 212°confirmedvia Campaign Brief
9 May 20239 May 2023appointmentcreativeBMFconfirmedvia Mumbrellavia Campaign Briefvia Mediaweek
3 Sept 20213 Sept 2021appointmentEdgeconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Britt WickesHead of Events Marketing3 Sept 2021Now
Carly DuncanHead of Tennis Brand Marketing15 Oct 2023Now
Romina D’AmicoMarketing Manager15 Oct 20233 Mar 2026
Kathleen OrlowskiMarketing Manager15 Oct 2023Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS McArdle said BMF was excited to take on Tennis Australia, and talked up the brand's standing.
excitediconic
Steve McArdle · the move · via Campaign Brief, 9 May 2023 · paraphrased
WHY THEY WON Cornelis said BMF stood out for strong chemistry with the client team, a collaborative way of working and a clear grasp of the customer and category.
chemistrypartnershipaudience understandingdelighted
Cedric Cornelis · the move · via Campaign Brief, 9 May 2023 · paraphrased
AGENCY SAYS Langley said Edge was pleased to take on Tennis Australia.
amazing
Simon Langley · the move · via Campaign Brief, 3 Sept 2021 · paraphrased
WHY THEY WON Wickes pointed to sharp strategic thinking, the strength of its creative ideas and the quality of its people as the reasons for choosing Edge.
strategic thinkingcreativitypeoplenext level
Britt Wickes · the move · via Campaign Brief, 3 Sept 2021 · paraphrased