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Brands › The Lottery Corporation

The Lottery Corporation

As at 16 Oct 2026, AccountMoves records 2 current agencies for The Lottery Corporation: Special (creative, since 14 Nov 2024), dentsu Queensland (media, since 25 May 2025). Agency changes reported since 2016: 1. Last reported move: 25 May 2025. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Special (creative), dentsu Queensland (media) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 25 May 2025 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Special SpecialConfirmed appointment
creative, 14 Nov 2024 to now · 1 yr 11 mth
Sources: Mediaweekdentsu Queensland dentsu QueenslandSeen in credits only
creative, credited 22 May 2025 · 2 campaigns
Latest: All That via B&T
SpecialConfirmed · 1 yr 11 mth
media
dentsu Queensland dentsu QueenslandConfirmed appointment
media, 25 May 2025 to now · 1 yr 5 mth
Sources: Campaign Brief
dentsu QueenslandConfirmed · 1 yr 5 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeSpecialCurrent14 Nov 2024Now1.90
mediadentsu QueenslandCurrent25 May 2025Now1.40

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
14 Nov 2024creative: VML to SpecialMediaweek

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on The Lottery Corporation campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
dentsu Queensland Seen in creditscreative22 May 202522 May 20252All That via B&T
Vinyl Media Seen in creditsother22 May 202522 May 20252All That via B&T

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
25 May 202525 May 2025retentionmediadentsu Queenslanddentsu Queenslandconfirmedvia Campaign Brief
14 Nov 202414 Nov 2024appointmentcreativeVMLSpecialconfirmedvia Mediaweek

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.