The NRMA
As at 16 Oct 2026, AccountMoves records no current agency appointments for The NRMA. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Kate McBean (General Manager Marketing and Propositions, since 24 Nov 2024) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 24 Nov 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 24 Nov 2024 · 2 campaigns
Latest: campaign via B&TSaatchi SaatchiSeen in credits only
creative, credited 24 Nov 2024 · 2 campaigns
Latest: campaign via B&T
media, credited 24 Nov 2024 · 2 campaigns
Latest: campaign via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for The NRMA since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on The NRMA campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Houston Group Seen in credits | creative | 24 Nov 2024 | 24 Nov 2024 | 2 | campaign via B&T |
| Saatchi Seen in credits | creative | 24 Nov 2024 | 24 Nov 2024 | 2 | campaign via B&T |
| Scoundrel Seen in credits | production | 24 Nov 2024 | 24 Nov 2024 | 2 | campaign via B&T |
| Squeak. E. Clean Seen in credits | audio | 24 Nov 2024 | 24 Nov 2024 | 2 | campaign via B&T |
| Sam I Am Seen in credits | production | 24 Nov 2024 | 24 Nov 2024 | 2 | campaign via B&T |
| UM Seen in credits | media | 24 Nov 2024 | 24 Nov 2024 | 2 | campaign via B&T |
Also credited People named once in The NRMA campaign credits
Victoria Doidge (Chief Membership Officer, The NRMA, Campaign Brief) · Marie Ferrett (General Manager Brand and Reputation, The NRMA, Campaign Brief) · Kate McBean (General Manager Marketing and Propositions, The NRMA, Campaign Brief) · Stuart O’Brien (Founder, Houston Group, Campaign Brief) · Daye Moffitt (Executive Strategy Director, Houston Group, Campaign Brief) · Alex Creamer (Creative Director, Houston Group, Campaign Brief) · Kyle De Raedt (Group Account Director, Houston Group, Campaign Brief) · Mandie Van Der Merwe (Chief Creative Officer, Saatchi, Campaign Brief) · Avish Gordhan (Chief Creative Officer, Saatchi, Campaign Brief) · Michael Barnfield (Creative Director, Saatchi, Campaign Brief) · Will Campion (Copywriter, Saatchi, Campaign Brief) · Jackson Elliott (Art Director, Saatchi, Campaign Brief) · Caitlyn Burton (Associate Planner, Saatchi, Campaign Brief) · Toby Aldred (Managing Director, Saatchi, Campaign Brief) · Suzanne Leddin (Group Account Director, Saatchi, Campaign Brief) · Isabel Corlett (Senior Account Manager, Saatchi, Campaign Brief) · Michael Demosthenous (National Head of Production PXP, Saatchi, Campaign Brief) · Anastasia Nielsen (Senior Integrated Producer PXP, Saatchi, Campaign Brief) · Lucy Knox (Director, Scoundrel, Campaign Brief) · Kate Gooden (Executive Producers, Scoundrel, Campaign Brief) · Adrian Shapiro (Executive Producers, Scoundrel, Campaign Brief) · Charlie Taylor (Producer, Scoundrel, Campaign Brief) · Rahma El Sayed (Strategy Director, Lisa Hosking, Campaign Brief) · Yelia Schelle (Planning Director, Lisa Hosking, Campaign Brief) · Marah Bonifacio (Planning Manager, Lisa Hosking, Campaign Brief) · Steven Flood (Group Trading Director, Lisa Hosking, Campaign Brief) · Darren Jones (General Manager, Marketing, The NRMA, Campaign Brief) · Charm Hearne (Senior Manager, Acquisition Marketing, The NRMA, Campaign Brief) · Jenna Dacic (Acquisition Marketing Manager, The NRMA, Campaign Brief) · Angela Tobin (Brand Communications Manager, The NRMA, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Marie Ferrett | General Manager Brand and Reputation | 24 Mar 2021 | Now |
| Darren Jones | General Manager, Marketing | 24 Mar 2021 | 24 Mar 2021 |
| Charm Hearne | Senior Manager, Acquisition Marketing | 24 Mar 2021 | 24 Mar 2021 |
| Jenna Dacic | Acquisition Marketing Manager | 24 Mar 2021 | 24 Mar 2021 |
| Angela Tobin | Brand Communications Manager | 24 Mar 2021 | 24 Mar 2021 |
| Kate McBean | General Manager Marketing and Propositions | 24 Nov 2024 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
