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Brands › TheFork

TheFork

As at 16 Oct 2026, AccountMoves records 1 current agency for TheFork: whiteGREY (creative, since 31 Mar 2021). Agency changes reported since 2016: 0. Last reported move: 31 Mar 2021. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: whiteGREY (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 31 Mar 2021 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
whiteGREY whiteGREYConfirmed appointment
creative, 31 Mar 2021 to now · 5 yr 7 mth
Sources: Campaign Brief
whiteGREYConfirmed · 5 yr 7 mth
media
No agency on record
Vacant on record
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativewhiteGREYCurrent31 Mar 2021Now5.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for TheFork since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
31 Mar 202131 Mar 2021appointmentcreativewhiteGREYconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
James WalmsleyHead of Marketing31 Mar 202131 Mar 2021

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Simpson said whiteGREY was thrilled to take on TheFork, and flagged big plans for the next phase. Lee Simpson · the move · via Campaign Brief, 31 Mar 2021 · paraphrased
WHY THEY WON Walmsley credited whiteGREY with a close cultural match, a record of commercial results and a collaborative way of working. James Walmsley · the move · via Campaign Brief, 31 Mar 2021 · paraphrased