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Brands › Tourism Tasmania

Tourism Tasmania

As at 16 Oct 2026, AccountMoves records 3 current agencies for Tourism Tasmania: BMF (creative, since 22 Mar 2019), Starcom (media, since 21 Apr 2021), Orchard (digital, since 22 Feb 2022). Agency changes reported since 2016: 0. Last reported move: 29 Jan 2025. Based on reported moves only, with sources.

Marketing lead: Lindene Cleary (Chief Marketing Officer, since 16 Oct 2019) · Total appointments: 4

Roster: BMF (creative), Starcom (media), Orchard (digital) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 29 Jan 2025 · Marketing lead since: 16 Oct 2019 (source)

Agency timeline Which agency has held each account, by discipline

creative
BMF BMFConfirmed appointment
creative, 22 Mar 2019 to now · 7 yr 7 mth
Sources: Campaign Brief
Clemenger BBDO Australia Clemenger BBDO AustraliaSeen in credits only
creative, credited 21 Apr 2022 · 1 campaign
Latest: campaign via LBB
BMFConfirmed · 7 yr 7 mth
media
Initiative InitiativeSeen in credits only
media, credited 16 Oct 2019 to 19 May 2021 · 2 campaigns
Latest: come down for air via Campaign Brief
Starcom StarcomConfirmed appointment
media, 21 Apr 2021 to now · 5 yr 6 mth
Sources: B&T
The Mint Partners The Mint PartnersSeen in credits only
media, credited 19 May 2021 · 1 campaign
Latest: campaign via Campaign Brief
Reprise RepriseSeen in credits only
media, credited 19 May 2021 · 1 campaign
Latest: campaign via Campaign Brief
StarcomConfirmed · 5 yr 6 mth
digital
Orchard OrchardConfirmed appointment
digital, 22 Feb 2022 to now · 4 yr 8 mth
Sources: Campaign Brief
OrchardConfirmed · 4 yr 8 mth
PR
Mkt. Communications Mkt. CommunicationsSeen in credits only
PR, credited 23 June 2023 · 1 campaign
Latest: Off Cuts via Campaign Brief
Havas Red Havas RedSeen in credits only
PR, credited 14 Feb 2024 to 31 Mar 2026 · 6 campaigns
Latest: Tasmanai via Campaign Brief
Havas RedSeen in credits · 2 yr 8 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeBMFCurrent22 Mar 2019Now7.61
digitalOrchardCurrent22 Feb 2022Now4.60
mediaStarcomCurrent21 Apr 2021Now5.50

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Tourism Tasmania since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Tourism Tasmania campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
BMF Australia Seen in creditscreative30 Mar 202631 Mar 20262Off Season via Campaign Brief
FINCH Seen in creditsproduction16 Oct 201931 Mar 20266come down for air via Campaign Brief
ARTBOXBLACK Seen in creditsproduction30 Mar 202631 Mar 20262Off Season via Campaign Brief
Orchard Seen in creditsdigital14 Feb 202431 Mar 20265Tasmanai via Campaign Brief
Starcom Seen in creditsmedia21 Apr 202231 Mar 20269campaign via LBB
Havas Red Seen in creditsPR14 Feb 202431 Mar 20266Tasmanai via Campaign Brief
BMF Seen in creditscreative16 Oct 201930 Sept 202411come down for air via Campaign Brief
Orchard Marketing Seen in creditsdigital24 Oct 202330 Sept 20242Come Down for Air via Campaign Brief
The Editors Seen in creditspost-production8 Apr 20248 Apr 20241Become a Winter person via Campaign Brief
Rumble Seen in creditsaudio14 Feb 202415 Feb 20242Tasmanai via Campaign Brief
Mkt. Communications Seen in creditsPR23 June 202323 June 20231Off Cuts via Campaign Brief
Orchard Seen in creditsother23 June 202323 June 20231Off Cuts via Campaign Brief
Clemenger BBDO Australia Seen in creditscreative21 Apr 202221 Apr 20221campaign via LBB
The Kitchen Film Limited Seen in creditsproduction21 Apr 202221 Apr 20221campaign via LBB
Initiative Seen in creditsmedia16 Oct 201919 May 20212come down for air via Campaign Brief
The Mint Partners Seen in creditsmedia19 May 202119 May 20211campaign via Campaign Brief
Reprise Seen in creditsmedia19 May 202119 May 20211campaign via Campaign Brief
Atticus Seen in creditspost-production16 Oct 201916 Oct 20192come down for air via Campaign Brief

Also credited People named once in Tourism Tasmania campaign credits

Kyra Bartley (Film production Director, BMF Australia, Campaign Brief) · Jo Duck (Photographer, FINCH, Campaign Brief) · Jack Birtles (DoP, FINCH, Campaign Brief) · Jesse Hunniford (Photographer, ARTBOXBLACK, Campaign Brief) · Lindene Cleary (Chief Marketing Officer, Tourism Tasmania, Campaign Brief) · Rees Steel (Creative Director, BMF, Campaign Brief) · Alex Derwin (Chief Creative Officer, BMF, Campaign Brief) · David Fraser (Executive Creative Director, BMF, Campaign Brief) · Casey Schweikert (Creative Directors, BMF, Campaign Brief) · Imogen Wetzell Ramsey (Art Director, BMF, Campaign Brief) · Declan Harrick (Copywriter, BMF, Campaign Brief) · Fiona McLeod (Design Director, BMF, Campaign Brief) · Thomasine Burnap (Planning Director, BMF, Campaign Brief) · Edward Hughes (Client Services Director, BMF, Campaign Brief) · Rebekah O’Grady (Senior Account Director, BMF, Campaign Brief) · Brigitte Davies (Account Director, BMF, Campaign Brief) · Jenny Lee-Archer (Head of TV, BMF, Campaign Brief) · Taylor Ferguson (Director, Good Oil, Campaign Brief) · John Fitzgerald (Chief Executive Officer, Tourism Tasmania, Campaign Brief) · Chanel Parratt (Brand Creative Manager, Tourism Tasmania, Campaign Brief) · Felicity Williams (Brand Project Officer, Tourism Tasmania, Campaign Brief) · Jane Tjokrowidjaja (Art Director, BMF, Campaign Brief) · Ben Alden (Art Director, BMF, Campaign Brief) · James Sexton (Copywriter, BMF, Campaign Brief) · Michael Dawson (Copywriter, BMF, Campaign Brief) · Justin Butler (Copywriter, BMF, Campaign Brief) · Lisa Down (Copywriter, BMF, Campaign Brief) · Lincoln Grice (Designer, BMF, Campaign Brief) · Caroline Gilroy (Designer, BMF, Campaign Brief) · Paul Coles (General Manager, BMF, Campaign Brief) · Stefania Barry (Account Director, BMF, Campaign Brief) · Peggy Wong (Senior Account Manager, BMF, Campaign Brief) · Adam Reeves (Account Manager, BMF, Campaign Brief) · Christopher Riggert (Director, Emma Friend, Campaign Brief) · Loren Bradley (Executive Producer, FINCH, Campaign Brief) · Helen Morahan (Producer, FINCH, Campaign Brief) · Garry Philips (DoP, FINCH, Campaign Brief) · Amelia Bromley (Post Production Executive Producer, Atticus, Campaign Brief) · Adam Gibson (Photographer, Atticus, Campaign Brief) · Clare Yardley (Creative Services Director, Atticus, Campaign Brief) · Ben Coulson (CCO, Campaign Brief) · Brendan Willenberg (Creative Director, Campaign Brief) · Ollie Beeston (Art Director, Campaign Brief) · James Beswick (Writer, Campaign Brief) · Alex Kidd (Digital Designer, Campaign Brief) · Jade Clark (Head of CX, Campaign Brief) · Rob Harding-Smith (Planner Director, Campaign Brief) · Bella Timar (Senior Account Manager, Campaign Brief) · Denise McKeon (Head of Production, Campaign Brief) · Claire Bisset (Interactive Executive Producer, Campaign Brief) · Noah Johnson (Designer, Tourism Tasmania, Campaign Brief) · Daniel Temesgen (Photographer, Orchard, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
29 Jan 202529 Jan 2025retentioncreativeBMFBMFconfirmedvia B&Tvia Campaign Briefvia Mediaweek
22 Feb 202222 Feb 2022appointmentdigitalOrchardconfirmedvia Campaign Brief
21 Apr 202121 Apr 2021appointmentmediaStarcomconfirmedvia B&T
22 Mar 201922 Mar 2019appointmentcreativeBMFDigconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Lindene ClearyChief Marketing Officer16 Oct 2019Now
Emma TerryChief Marketing Officer16 Oct 201922 Feb 2022
Chanel ParrattBrand Creative Manager16 Oct 201916 Oct 2019
Jade ClarkBrand Creative Manager19 May 202110 May 2022

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Kwok said Orchard was thrilled to take on Tourism Tasmania. Wai Kwok · the move · via Campaign Brief, 22 Feb 2022 · paraphrased
WHY THEY WON Terry credited Orchard with its data and technology capability, a collaborative way of working and a clear grasp of the customer and category. Emma Terry · the move · via Campaign Brief, 22 Feb 2022 · paraphrased
WHY THEY WON Terry credited Starcom with the quality of its people, a close cultural match and a record of commercial results. Emma Terry · the move · via B&T, 21 Apr 2021 · paraphrased
AGENCY SAYS McArdle said BMF was pleased to take on Tourism Tasmania.
Steve McArdle · the move · via Campaign Brief, 22 Mar 2019 · paraphrased