Tourism Tasmania
As at 16 Oct 2026, AccountMoves records 3 current agencies for Tourism Tasmania: BMF (creative, since 22 Mar 2019), Starcom (media, since 21 Apr 2021), Orchard (digital, since 22 Feb 2022). Agency changes reported since 2016: 0. Last reported move: 29 Jan 2025. Based on reported moves only, with sources.
Marketing lead: Lindene Cleary (Chief Marketing Officer, since 16 Oct 2019) · Total appointments: 4
Roster: BMF (creative), Starcom (media), Orchard (digital) Many specialists
Last review on record: 29 Jan 2025 · Marketing lead since: 16 Oct 2019 (source)
Agency timeline Which agency has held each account, by discipline
creative, 22 Mar 2019 to now · 7 yr 7 mth
Sources: Campaign BriefClemenger BBDO Australia Clemenger BBDO AustraliaSeen in credits only
creative, credited 21 Apr 2022 · 1 campaign
Latest: campaign via LBB
media, credited 16 Oct 2019 to 19 May 2021 · 2 campaigns
Latest: come down for air via Campaign BriefStarcom StarcomConfirmed appointment
media, 21 Apr 2021 to now · 5 yr 6 mth
Sources: B&TThe Mint Partners The Mint PartnersSeen in credits only
media, credited 19 May 2021 · 1 campaign
Latest: campaign via Campaign BriefReprise RepriseSeen in credits only
media, credited 19 May 2021 · 1 campaign
Latest: campaign via Campaign Brief
digital, 22 Feb 2022 to now · 4 yr 8 mth
Sources: Campaign Brief
PR, credited 23 June 2023 · 1 campaign
Latest: Off Cuts via Campaign BriefHavas Red Havas RedSeen in credits only
PR, credited 14 Feb 2024 to 31 Mar 2026 · 6 campaigns
Latest: Tasmanai via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | BMFCurrent | 22 Mar 2019 | Now | 7.6 | 1 |
| digital | OrchardCurrent | 22 Feb 2022 | Now | 4.6 | 0 |
| media | StarcomCurrent | 21 Apr 2021 | Now | 5.5 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Tourism Tasmania since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Tourism Tasmania campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| BMF Australia Seen in credits | creative | 30 Mar 2026 | 31 Mar 2026 | 2 | Off Season via Campaign Brief |
| FINCH Seen in credits | production | 16 Oct 2019 | 31 Mar 2026 | 6 | come down for air via Campaign Brief |
| ARTBOXBLACK Seen in credits | production | 30 Mar 2026 | 31 Mar 2026 | 2 | Off Season via Campaign Brief |
| Orchard Seen in credits | digital | 14 Feb 2024 | 31 Mar 2026 | 5 | Tasmanai via Campaign Brief |
| Starcom Seen in credits | media | 21 Apr 2022 | 31 Mar 2026 | 9 | campaign via LBB |
| Havas Red Seen in credits | PR | 14 Feb 2024 | 31 Mar 2026 | 6 | Tasmanai via Campaign Brief |
| BMF Seen in credits | creative | 16 Oct 2019 | 30 Sept 2024 | 11 | come down for air via Campaign Brief |
| Orchard Marketing Seen in credits | digital | 24 Oct 2023 | 30 Sept 2024 | 2 | Come Down for Air via Campaign Brief |
| The Editors Seen in credits | post-production | 8 Apr 2024 | 8 Apr 2024 | 1 | Become a Winter person via Campaign Brief |
| Rumble Seen in credits | audio | 14 Feb 2024 | 15 Feb 2024 | 2 | Tasmanai via Campaign Brief |
| Mkt. Communications Seen in credits | PR | 23 June 2023 | 23 June 2023 | 1 | Off Cuts via Campaign Brief |
| Orchard Seen in credits | other | 23 June 2023 | 23 June 2023 | 1 | Off Cuts via Campaign Brief |
| Clemenger BBDO Australia Seen in credits | creative | 21 Apr 2022 | 21 Apr 2022 | 1 | campaign via LBB |
| The Kitchen Film Limited Seen in credits | production | 21 Apr 2022 | 21 Apr 2022 | 1 | campaign via LBB |
| Initiative Seen in credits | media | 16 Oct 2019 | 19 May 2021 | 2 | come down for air via Campaign Brief |
| The Mint Partners Seen in credits | media | 19 May 2021 | 19 May 2021 | 1 | campaign via Campaign Brief |
| Reprise Seen in credits | media | 19 May 2021 | 19 May 2021 | 1 | campaign via Campaign Brief |
| Atticus Seen in credits | post-production | 16 Oct 2019 | 16 Oct 2019 | 2 | come down for air via Campaign Brief |
Also credited People named once in Tourism Tasmania campaign credits
Kyra Bartley (Film production Director, BMF Australia, Campaign Brief) · Jo Duck (Photographer, FINCH, Campaign Brief) · Jack Birtles (DoP, FINCH, Campaign Brief) · Jesse Hunniford (Photographer, ARTBOXBLACK, Campaign Brief) · Lindene Cleary (Chief Marketing Officer, Tourism Tasmania, Campaign Brief) · Rees Steel (Creative Director, BMF, Campaign Brief) · Alex Derwin (Chief Creative Officer, BMF, Campaign Brief) · David Fraser (Executive Creative Director, BMF, Campaign Brief) · Casey Schweikert (Creative Directors, BMF, Campaign Brief) · Imogen Wetzell Ramsey (Art Director, BMF, Campaign Brief) · Declan Harrick (Copywriter, BMF, Campaign Brief) · Fiona McLeod (Design Director, BMF, Campaign Brief) · Thomasine Burnap (Planning Director, BMF, Campaign Brief) · Edward Hughes (Client Services Director, BMF, Campaign Brief) · Rebekah O’Grady (Senior Account Director, BMF, Campaign Brief) · Brigitte Davies (Account Director, BMF, Campaign Brief) · Jenny Lee-Archer (Head of TV, BMF, Campaign Brief) · Taylor Ferguson (Director, Good Oil, Campaign Brief) · John Fitzgerald (Chief Executive Officer, Tourism Tasmania, Campaign Brief) · Chanel Parratt (Brand Creative Manager, Tourism Tasmania, Campaign Brief) · Felicity Williams (Brand Project Officer, Tourism Tasmania, Campaign Brief) · Jane Tjokrowidjaja (Art Director, BMF, Campaign Brief) · Ben Alden (Art Director, BMF, Campaign Brief) · James Sexton (Copywriter, BMF, Campaign Brief) · Michael Dawson (Copywriter, BMF, Campaign Brief) · Justin Butler (Copywriter, BMF, Campaign Brief) · Lisa Down (Copywriter, BMF, Campaign Brief) · Lincoln Grice (Designer, BMF, Campaign Brief) · Caroline Gilroy (Designer, BMF, Campaign Brief) · Paul Coles (General Manager, BMF, Campaign Brief) · Stefania Barry (Account Director, BMF, Campaign Brief) · Peggy Wong (Senior Account Manager, BMF, Campaign Brief) · Adam Reeves (Account Manager, BMF, Campaign Brief) · Christopher Riggert (Director, Emma Friend, Campaign Brief) · Loren Bradley (Executive Producer, FINCH, Campaign Brief) · Helen Morahan (Producer, FINCH, Campaign Brief) · Garry Philips (DoP, FINCH, Campaign Brief) · Amelia Bromley (Post Production Executive Producer, Atticus, Campaign Brief) · Adam Gibson (Photographer, Atticus, Campaign Brief) · Clare Yardley (Creative Services Director, Atticus, Campaign Brief) · Ben Coulson (CCO, Campaign Brief) · Brendan Willenberg (Creative Director, Campaign Brief) · Ollie Beeston (Art Director, Campaign Brief) · James Beswick (Writer, Campaign Brief) · Alex Kidd (Digital Designer, Campaign Brief) · Jade Clark (Head of CX, Campaign Brief) · Rob Harding-Smith (Planner Director, Campaign Brief) · Bella Timar (Senior Account Manager, Campaign Brief) · Denise McKeon (Head of Production, Campaign Brief) · Claire Bisset (Interactive Executive Producer, Campaign Brief) · Noah Johnson (Designer, Tourism Tasmania, Campaign Brief) · Daniel Temesgen (Photographer, Orchard, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 29 Jan 2025 | 29 Jan 2025 | retention | creative | BMF | BMF | confirmed | via B&Tvia Campaign Briefvia Mediaweek | ||
| 22 Feb 2022 | 22 Feb 2022 | appointment | digital | Orchard | confirmed | via Campaign Brief | |||
| 21 Apr 2021 | 21 Apr 2021 | appointment | media | Starcom | confirmed | via B&T | |||
| 22 Mar 2019 | 22 Mar 2019 | appointment | creative | BMF | Dig | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Lindene Cleary | Chief Marketing Officer | 16 Oct 2019 | Now |
| Emma Terry | Chief Marketing Officer | 16 Oct 2019 | 22 Feb 2022 |
| Chanel Parratt | Brand Creative Manager | 16 Oct 2019 | 16 Oct 2019 |
| Jade Clark | Brand Creative Manager | 19 May 2021 | 10 May 2022 |
