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Brands › Tourism Western Australia

Tourism Western Australia

As at 16 Oct 2026, AccountMoves records 3 current agencies for Tourism Western Australia: Storyation (unspecified, since 28 Mar 2018), GPJ Australia (experiential, since 30 Jan 2019), The Monkeys (creative, since 20 Feb 2020). Agency changes reported since 2016: 1. Last reported move: 20 Feb 2020. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 3

Roster: Storyation (unspecified), GPJ Australia (experiential), The Monkeys (creative) Many specialists

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 20 Feb 2020 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
The Monkeys The MonkeysConfirmed appointment
creative, 20 Feb 2020 to now · 6 yr 8 mth
Sources: Mumbrella
The MonkeysConfirmed · 6 yr 8 mth
media
No agency on record
Vacant on record
experiential
GPJ Australia GPJ AustraliaConfirmed appointment
experiential, 30 Jan 2019 to now · 7 yr 9 mth
Sources: Mediaweek
GPJ AustraliaConfirmed · 7 yr 9 mth
unspecified
Storyation StoryationConfirmed appointment
unspecified, 28 Mar 2018 to now · 8 yr 7 mth
Sources: Mumbrella
StoryationConfirmed · 8 yr 7 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe MonkeysCurrent20 Feb 2020Now6.70
experientialGPJ AustraliaCurrent30 Jan 2019Now7.70
unspecifiedStoryationCurrent28 Mar 2018Now8.60

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
20 Feb 2020creative: Cummins&Partners to The MonkeysMumbrella

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
20 Feb 202020 Feb 2020appointmentcreativeCummins&PartnersThe Monkeysconfirmedvia Mumbrella
30 Jan 201930 Jan 2019appointmentexperientialGPJ Australiaconfirmedvia Mediaweek
28 Mar 201828 Mar 2018appointmentStoryationconfirmedvia Mumbrella

Marketing leaders

No marketing leaders recorded yet.

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Pronin said GPJ Australia was eager to take on Tourism Western Australia. Natalie Pronin · the move · via Mediaweek, 30 Jan 2019 · paraphrased