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Brands › Transport for NSW

Transport for NSW

As at 16 Oct 2026, AccountMoves records 2 current agencies for Transport for NSW: Droga5 ANZ (creative, since 1 Oct 2025), alt/shift/ (unspecified, since 2 Aug 2026). Agency changes reported since 2016: 0. Last reported move: 2 Aug 2026. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Droga5 ANZ (creative), alt/shift/ (unspecified) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 2 Aug 2026 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Gemba GembaSeen in credits only
creative, credited 31 May 2019 to 29 Aug 2023 · 3 campaigns
Latest: Knock-on Effect via Campaign Brief
BMF BMFSeen in credits only
creative, credited 17 Nov 2021 · 1 campaign
Latest: campaign via Campaign Brief
Ogilvy Australia Ogilvy AustraliaSeen in credits only
creative, credited 6 May 2022 · 1 campaign
Latest: What via Campaign Brief
Droga5 ANZ Droga5 ANZConfirmed appointment
creative, 1 Oct 2025 to now · 1 yr
Sources: Campaign Brief
Droga5 ANZConfirmed · 1 yr
media
UM UMSeen in credits only
media, credited 17 Nov 2021 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
unspecified
alt/shift/ alt/shift/Confirmed appointment
unspecified, 2 Aug 2026 to now · 2 mth
Sources: Campaign Brief
alt/shift/Confirmed · 2 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeDroga5 ANZCurrent1 Oct 2025Now1.00
unspecifiedalt/shift/Current2 Aug 2026Now0.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Transport for NSW since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Transport for NSW campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Gemba Seen in creditscreative31 May 201929 Aug 20233Knock-on Effect via Campaign Brief
Mr Fox Post Production Seen in creditspost-production29 Aug 202329 Aug 20231Decision Time via Campaign Brief
Chisel Seen in creditspost-production24 June 202224 June 20221Get Your Hand Off It via Campaign Brief
KLANG – Sound Seen in creditsaudio24 June 202224 June 20221Get Your Hand Off It via Campaign Brief
Ogilvy Australia Seen in creditscreative6 May 20226 May 20221What via Campaign Brief
BMF Seen in creditscreative17 Nov 202117 Nov 20211campaign via Campaign Brief
Goodoil Seen in creditsproduction17 Nov 202117 Nov 20211campaign via Campaign Brief
The Editors Seen in creditspost-production17 Nov 202117 Nov 20211campaign via Campaign Brief
Rumble Seen in creditsaudio17 Nov 202117 Nov 20211campaign via Campaign Brief
UM Seen in creditsmedia17 Nov 202117 Nov 20211campaign via Campaign Brief
Finch Seen in creditsproduction31 May 201931 May 20191Knock-on Effect via Campaign Brief
Nakatomi Seen in creditspost-production31 May 201931 May 20191Knock-on Effect via Campaign Brief

Also credited People named once in Transport for NSW campaign credits

Boyd Hicklin (Executive Creative Director, Gemba, Campaign Brief) · Nathan Davoli (Senior Creative, Gemba, Campaign Brief) · Luke Coulson (Producer, Gemba, Campaign Brief) · Zoe Hartas (Senior Account Manager, Gemba, Campaign Brief) · Pat Davis (Senior Marketing Consultant, Gemba, Campaign Brief) · Keegan Richmond (Account Executive, Gemba, Campaign Brief) · Kyra Bartley (Director, Finch, Campaign Brief) · Corey Esse (Executive Producer, Finch, Campaign Brief) · Helen Morahan (Producer, Finch, Campaign Brief) · Anna Howard (DOP, Finch, Campaign Brief) · Jordan Swioklo (Editor, Nakatomi, Campaign Brief) · Alex Derwin (Chief Creative Officer, BMF, Campaign Brief) · Stephanie Allen (Creative Team, BMF, Campaign Brief) · Bob Broadfoot (Creative Team, BMF, Campaign Brief) · Roy Leibowitz (Creative Team, BMF, Campaign Brief) · Chris Wilson (Creative Team, BMF, Campaign Brief) · Millicent Malcolm (Creative Team, BMF, Campaign Brief) · Dave Lidster (Creative Team, BMF, Campaign Brief) · Lincoln Grice (Head of Art & Design, BMF, Campaign Brief) · Gabriel Mangulabnan (Designer, BMF, Campaign Brief) · Christina Aventi (Chief Strategy Officer, BMF, Campaign Brief) · Ali Tilling (Head of Planning, BMF, Campaign Brief) · Anna Lawrenson (Account Director, BMF, Campaign Brief) · Ryan Tyson (Senior Account Manager, BMF, Campaign Brief) · Anja Cherry (Account Manager, BMF, Campaign Brief) · Jenny Lee-Archer (Head of TV, BMF, Campaign Brief) · Fiona McGee (Director, Emma Friend, Campaign Brief) · Mark Burnett (Editor, The Editors, Campaign Brief) · Shelley Farthing Dawe (DOP, Rumble, Campaign Brief) · Simone Plaza (Integrated Producer, Rumble, Campaign Brief) · Yolande Francis (Digital Producer, Rumble, Campaign Brief) · Clare Yardley (Creative Services Director, Rumble, Campaign Brief) · Peter Stewart (Group Director, UM, Campaign Brief) · Andy Clift (Sr Client Director, UM, Campaign Brief) · Mel Haggerty (Client Director, UM, Campaign Brief) · Cam Roberts (Strategy Director, UM, Campaign Brief) · Dan Cremona (Planning Manager, UM, Campaign Brief) · Paul Ibsen (Director, Marketing & Sponsorship, Transport for NSW, Campaign Brief) · John Weir (Creative Director, Gemba, Campaign Brief) · Ally Kirkwood (Creative Producer, Gemba, Campaign Brief) · Honey Terrill (Graphic Designer, Gemba, Campaign Brief) · Hugh Rogan (Senior Account Director, Gemba, Campaign Brief) · Brandon Stobbs (Senior Marketing Consultant, Gemba, Campaign Brief) · Patrick Sidoti (Director, Chisel Productions, Campaign Brief) · Isabelle Seeto (Executive Producer, Chisel Productions, Campaign Brief) · Pippa Martino (Production Manager, Chisel Productions, Campaign Brief) · Peter Danks (Director of Photography, Chisel Productions, Campaign Brief) · Benjamin Bowles (Editor, Chisel Productions, Campaign Brief) · Alexandra Longbottom (Head of Creative & Production, Gemba, Campaign Brief) · Ross Gonsalves (Senior Account Director, Gemba, Campaign Brief) · Branden Stobbs (Senior Marketing Consultant, Gemba, Campaign Brief) · Nicholas Snelling (Director, Gemba, Campaign Brief) · David Guest (Director of Photography, Gemba, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 Aug 20262 Aug 2026appointmentalt/shift/confirmedvia Campaign Brief
1 Oct 20251 Oct 2025appointmentcreativeDroga5 ANZconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Paul IbsenDirector, Marketing & Sponsorship24 June 202224 June 2022

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Michael said Droga5 ANZ was delighted to take on Transport for NSW. Matt Michael · the move · via Campaign Brief, 1 Oct 2025 · paraphrased