Virgin Australia
As at 16 Oct 2026, AccountMoves records 3 current agencies for Virgin Australia: PHD (media, since 16 Apr 2019), Special Group (creative, since 9 Nov 2021), Akcelo (social, since 10 June 2026). Agency changes reported since 2016: 1. Last reported move: 10 June 2026. Based on reported moves only, with sources.
Marketing lead: Libby Minogue (Chief Marketing Officer, since 20 Jan 2026) · Total appointments: 3
Roster: PHD (media), Special Group (creative), Akcelo (social) Many specialists
Last review on record: 10 June 2026 · Marketing lead since: 20 Jan 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 16 Apr 2020 · 1 campaign
Latest: extremely campaignable idea via MumbrellaSpecial Group Special GroupConfirmed appointment
creative, 9 Nov 2021 to now · 4 yr 11 mth
Sources: Mumbrella · Campaign BriefSpecial Australia Special AustraliaSeen in credits only
creative, credited 20 Jan 2026 · 1 campaign
Latest: Way to go Gary via Campaign Brief
social, 10 June 2026 to now · 4 mth
Sources: Campaign Brief · B&T
PR, credited 1 Apr 2019 · 1 campaign
Latest: Virgin Fly Foods via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Special GroupCurrent | 9 Nov 2021 | Now | 4.9 | 0 |
| media | PHDCurrent | 16 Apr 2019 | Now | 7.5 | 0 |
| social | AkceloCurrent | 10 June 2026 | Now | 0.4 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 16 Apr 2019 | media: Dentsu to PHD | Mumbrella · B&T |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Virgin Australia campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Special Australia Seen in credits | creative | 20 Jan 2026 | 20 Jan 2026 | 1 | Way to go Gary via Campaign Brief |
| Carve Seen in credits | post-production | 20 Jan 2026 | 20 Jan 2026 | 1 | Way to go Gary via Campaign Brief |
| DDB Sydney Seen in credits | creative | 16 Apr 2020 | 16 Apr 2020 | 1 | extremely campaignable idea via Mumbrella |
| alt Seen in credits | PR | 1 Apr 2019 | 1 Apr 2019 | 1 | Virgin Fly Foods via Campaign Brief |
Also credited People named once in Virgin Australia campaign credits
Emma King (General Manager Member Engagement, Virgin Australia, Campaign Brief) · Rebecca Baart (General Manager, Member Growth & Engagement, Virgin Australia, Campaign Brief) · Matthew Ongarello (Group Head of PR & Brand, Virgin Australia, Campaign Brief) · Erina Chapman (Senior Manager, Group Brand, Virgin Australia, Campaign Brief) · Jacinda Alderson Tutty (Brand Marketing Manager, Virgin Australia, Campaign Brief) · Toni Hamilton (Brand Marketing Manager, Virgin Australia, Campaign Brief) · Angela Grant (Head of Airline Brand & Tactical Marketing, Virgin Australia, Campaign Brief) · Josh Iselin (Group Paid Media Manager, Virgin Australia, Campaign Brief) · Yamini Sukhwani (Performance Marketing Specialist, Virgin Australia, Campaign Brief) · Simone Woollard (Senior Designer, Virgin Australia, Campaign Brief) · Vanessa Liebmann (Consumer Public Relations Manager, Virgin Australia, Campaign Brief) · Julian Schreiber (Partners/CCO, Special Australia, Campaign Brief) · Tom Martin (Partners/CCO, Special Australia, Campaign Brief) · Dave Hartmann (Partner/CSO, Special Australia, Campaign Brief) · Tori Lopez (Managing Director, Special Australia, Campaign Brief) · James Sexton (Creative Director/Creative, Special Australia, Campaign Brief) · Harry Neville-Towle (Creative Director/Creative, Special Australia, Campaign Brief) · Noah Regan (Creative, Special Australia, Campaign Brief) · Abbie Dubin-Rhodin (Senior Strategy Director, Special Australia, Campaign Brief) · James Llewelyn-Davies (Team Lead, Special Australia, Campaign Brief) · Jonno Andrews (Senior Business Director, Special Australia, Campaign Brief) · Alice Bishop (Business Manager, Special Australia, Campaign Brief) · Tash Johnson (Head of National Production, Special Australia, Campaign Brief) · Nick Lilley (Head of Stills Production, Special Australia, Campaign Brief) · Alyce Guy (Senior Producer, Special Australia, Campaign Brief) · Adam Shear (Head of Design, Special Australia, Campaign Brief) · Kristie White (Creative Services Manager, Cameron Morris, Campaign Brief) · Adam Gunser (Director, Good Oil, Campaign Brief) · Sam Chiplin (DOP, Good Oil, Campaign Brief) · Sam Long (Executive Producers, Good Oil, Campaign Brief) · Juliet Bishop (Executive Producers, Good Oil, Campaign Brief) · Chana Mclallen (Producer, Good Oil, Campaign Brief) · Daniel Bradford-Fry (Executive Producer, Campaign Brief) · Maya Kilic (Post Producer, Campaign Brief) · Christopher Tovo (Photographer, Rumble Studios, Campaign Brief) · Shaun Heppie (DOP, Rumble Studios, Campaign Brief) · Lucy Whirledge (Social Shoot Producer, Rumble Studios, Campaign Brief) · Josh Groom (Offline Editor, Rumble Studios, Campaign Brief) · Emily Willis (Post Producer, Carve, Campaign Brief) · Jeremy Hooper (Business Director, Carve, Campaign Brief) · Lauren Montgomery (Planning Director, Carve, Campaign Brief) · Isabella O’Halloran (Planning Manager, Carve, Campaign Brief) · Georgina Burnett (Senior Research Manager, Carve, Campaign Brief) · Lillian Zrim (Head of Research, Carve, Campaign Brief) · Diego Kendrick (Media Implementation Group Director, Carve, Campaign Brief) · Ronni Griffiths (Media Implementation Account Manager, Carve, Campaign Brief) · Erin Hudson (Group Business Director, Carve, Campaign Brief) · Sarah Lynch (Media Implementation Account Manager, Carve, Campaign Brief) · Nathan Pucariello (Media Implementation Senior Account Manager, Carve, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 10 June 2026 | 10 June 2026 | appointment | social | Akcelo | confirmed | via Campaign Briefvia B&T | |||
| 9 Nov 2021 | 9 Nov 2021 | appointment | creative | Special Group | confirmed | via Mumbrellavia Campaign Brief | |||
| 16 Apr 2019 | 16 Apr 2019 | appointment | media | Dentsu | PHD | confirmed | via Mumbrellavia B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Libby Minogue | Chief Marketing Officer | 20 Jan 2026 | Now |
| Matthew Ongarello | Group Head of PR & Brand | 20 Jan 2026 | Now |
| Erina Chapman | Senior Manager, Group Brand | 20 Jan 2026 | Now |
| Jacinda Alderson Tutty | Brand Marketing Manager | 20 Jan 2026 | Now |
| Toni Hamilton | Brand Marketing Manager | 20 Jan 2026 | Now |
| Angela Grant | Head of Airline Brand & Tactical Marketing | 20 Jan 2026 | Now |
| Yamini Sukhwani | Performance Marketing Specialist | 20 Jan 2026 | Now |
