Volkswagen Group
As at 16 Oct 2026, AccountMoves records 2 current agencies for Volkswagen Group: We Are Social (social, since 6 Nov 2024), Apparent (digital, since 27 Nov 2024). Agency changes reported since 2016: 0. Last reported move: 27 Nov 2024. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Roster: We Are Social (social), Apparent (digital) Small roster
Last review on record: 27 Nov 2024 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
digital, 27 Nov 2024 to now · 1 yr 11 mth
Sources: Mediaweek
social, 6 Nov 2024 to now · 1 yr 11 mth
Sources: Mediaweek
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| digital | ApparentCurrent | 27 Nov 2024 | Now | 1.9 | 0 |
| social | We Are SocialCurrent | 6 Nov 2024 | Now | 1.9 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Volkswagen Group since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 27 Nov 2024 | 27 Nov 2024 | appointment | digital | Apparent | confirmed | via Mediaweek | |||
| 6 Nov 2024 | 6 Nov 2024 | appointment | social | We Are Social | confirmed | via Mediaweek |
Marketing leaders
No marketing leaders recorded yet.