We Are Social
We Are Social is a social agency. AccountMoves records 11 account wins, 0 losses and 0 retentions, and 11 current clients including Airbnb, Airbnb Australia, Fetch, KFC, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: social
Leadership: Mike Phillips (Art Director), Suzie Shaw (APAC CEO), Benji Wienstein (Director), Katie Lockwood (Account Director) · 8 people recorded in total
Career W-L11-0
Retained0
Net $m+0.0
Clients11
2026 rank56
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 56 |
| 2025 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 24 |
| 2024 | 5 | 0 | 0 | 0.0 | 0.0 | 0.0 | 3 |
| 2017 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 67 |
| Career | 11 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Airbnb | social | 13 Apr 2026 | 0.5 | |
| Airbnb Australia | creative | 13 Apr 2026 | 0.5 | |
| Fetch | social | 2 Apr 2017 | 9.5 | |
| KFC | social | 6 July 2025 | 1.3 | |
| KFC Australia | social | 6 July 2025 | 1.3 | |
| Lion | social | 19 Mar 2025 | 1.6 | |
| Social & Influencer Marketing | social | 2 Dec 2024 | 1.9 | |
| Volkswagen Group | social | 6 Nov 2024 | 1.9 | |
| Volkswagen Group Australia | social | 5 Nov 2024 | 1.9 | |
| eBay | social | 2 Dec 2024 | 1.9 | |
| eBay Australia | social | 2 Dec 2024 | 1.9 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2 per quote (league)
AGENCY SAYS Shaw said We Are Social was excited to take on Airbnb. Suzie Shaw on Airbnb · the move · via Campaign Brief, 13 Apr 2026 · paraphrased
AGENCY SAYS Shaw said We Are Social was pleased to take on KFC. Suzie Shaw on KFC · the move · via Campaign Brief, 6 July 2025 · paraphrased
AGENCY SAYS Shaw said We Are Social was excited to take on Lion, and flagged big plans for the next phase. Suzie Shaw on Lion · the move · via Campaign Brief, 19 Mar 2025 · paraphrased
WHY THEY WON Allan said We Are Social stood out for a clear grasp of the customer and category, the strength of its creative ideas and a close cultural match. Chris Allan on Lion · the move · via Campaign Brief, 19 Mar 2025 · paraphrased
AGENCY SAYS Shaw said We Are Social was excited to take on eBay Australia, and talked up the brand's standing. Suzie Shaw on eBay Australia · the move · via Campaign Brief, 2 Dec 2024 · paraphrased
WHY THEY WON Abbott pointed to strong chemistry with the client team, a close cultural match and the quality of its people as the reasons for choosing We Are Social. Zannie Abbott on eBay Australia · the move · via Campaign Brief, 2 Dec 2024 · paraphrased
WHY THEY WON Shaw credited We Are Social with a close cultural match and the quality of its people. Suzie Shaw on Social & Influencer Marketing · the move · via B&T, 2 Dec 2024 · paraphrased
WHY THEY WON Abbott pointed to strong chemistry with the client team, a close cultural match and a collaborative way of working as the reasons for choosing We Are Social. Zannie Abbott on eBay · the move · via Mediaweek, 2 Dec 2024 · paraphrased
AGENCY SAYS Shaw said We Are Social was thrilled to take on Volkswagen Group, and talked up the brand's standing. Suzie Shaw on Volkswagen Group · the move · via Mediaweek, 6 Nov 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 10 Feb 2026 | Lion SEEN IN CREDITS | social | Made for XXXX | Campaign Brief |
| 5 June 2025 | XXXX SEEN IN CREDITS | social | B&T | |
| 12 Nov 2024 | Starbucks SEEN IN CREDITS | creative | Campaign Brief | |
| 22 Apr 2024 | Mastercard SEEN IN CREDITS | social | TOUCH | Campaign Brief |
| 19 May 2026 | KFC SEEN IN CREDITS | social | Campaign Brief | |
| 30 Mar 2026 | LION (Tooheys) SEEN IN CREDITS | social | Campaign Brief | |
| 16 Aug 2017 | Sara McConkey and Melissa Gompes SEEN IN CREDITS | social | Grow Your Mind | B&T |
| 13 May 2021 | The Kids’ Cancer Project SEEN IN CREDITS | creative | B&T | |
| 26 Sept 2022 | Kathmandu SEEN IN CREDITS | social | get out there and stay out there | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 13 Apr 2026 | Airbnb | social | Won | ||
| 13 Apr 2026 | Airbnb Australia | creative | Won | ||
| 6 July 2025 | KFC | social | Won | ||
| 6 July 2025 | KFC Australia | social | Won | ||
| 19 Mar 2025 | Lion | social | Won | ||
| 2 Dec 2024 | eBay Australia | social | Won | ||
| 2 Dec 2024 | Social & Influencer Marketing | social | Won | ||
| 2 Dec 2024 | eBay | social | Won | ||
| 6 Nov 2024 | Volkswagen Group | social | Won | ||
| 5 Nov 2024 | Volkswagen Group Australia | social | Won | ||
| 2 Apr 2017 | Fetch | social | Won |