Western Australia Government
As at 16 Oct 2026, AccountMoves records 1 current agency for Western Australia Government: Initiative (media, since 17 June 2018). Agency changes reported since 2016: 1. Last reported move: 17 June 2018. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 1
Roster: Initiative (media) Small roster
Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current
Last review on record: 17 June 2018 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative
No agency on record
Vacant on record
media
Initiative InitiativeConfirmed appointment
media, 17 June 2018 to now · 8 yr 4 mth
Sources: Mumbrella
media, 17 June 2018 to now · 8 yr 4 mth
Sources: Mumbrella
2020202120222023202420252026
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | InitiativeCurrent | 17 June 2018 | Now | 8.3 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 17 June 2018 | media: OMD to Initiative | Mumbrella |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 17 June 2018 | 17 June 2018 | appointment | media | OMD | Initiative | confirmed | via Mumbrella |
Marketing leaders
No marketing leaders recorded yet.
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.