World Rugby
As at 16 Oct 2026, AccountMoves records no current agency appointments for World Rugby. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Paul Lemon (Director of Marketing & Ticketing, since 14 May 2026) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 14 May 2026 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 14 May 2026 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for World Rugby since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on World Rugby campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Akcelo Seen in credits | creative | 14 May 2026 | 14 May 2026 | 1 | campaign via Campaign Brief |
| Jamie Muscat Seen in credits | design | 14 May 2026 | 14 May 2026 | 1 | campaign via Campaign Brief |
| Photoplay Seen in credits | production | 14 May 2026 | 14 May 2026 | 1 | campaign via Campaign Brief |
| Masters & Savant Seen in credits | post-production | 14 May 2026 | 14 May 2026 | 1 | campaign via Campaign Brief |
Also credited People named once in World Rugby campaign credits
Paul Lemon (Director of Marketing & Ticketing, World Rugby, Campaign Brief) · Clare Serafini (RWC Australia General Manager, Marketing & Communications, World Rugby, Campaign Brief) · Becky Cowley (Head of Marketing, World Rugby, Campaign Brief) · Claire Ludlow (Senior Marketing Manager, World Rugby, Campaign Brief) · Amanda Darnell (Senior Marketing Manager, World Rugby, Campaign Brief) · Dorian Grimaud (Head of Communications, World Rugby, Campaign Brief) · Oskar Westerdal (Creative Partners, Akcelo, Campaign Brief) · Jon Foye (Creative Partners, Akcelo, Campaign Brief) · Ilya Aronovich (Creative Team, Akcelo, Campaign Brief) · Misha McDonald (Creative Team, Akcelo, Campaign Brief) · Kirsty Reynolds (Executive Client Lead, Akcelo, Campaign Brief) · Max Bennett (Business Lead, Akcelo, Campaign Brief) · Pippa O’Regan (Business Lead, Akcelo, Campaign Brief) · Stephanie Ceccaldi (Executive Producer, Akcelo, Campaign Brief) · Dan Burns (Producer, Stills & Social, Akcelo, Campaign Brief) · Lee Stephens (Senior Designer, Akcelo, Campaign Brief) · Stephen Au (Senior Designer, Akcelo, Campaign Brief) · Richard Spencer (Senior Designer, Akcelo, Campaign Brief) · Dave Di Veroli (Chief Strategy Officer, Jamie Muscat, Campaign Brief) · Scott Otto Anderson (Director, Photoplay, Campaign Brief) · Simon Ozolins (DOP, Photoplay, Campaign Brief) · Emma Thompson (Executive Producer, Photoplay, Campaign Brief) · Mark Bennett (Editor, Photoplay, Campaign Brief) · Ben Eagleton (Colourist, Photoplay, Campaign Brief) · Nick Polovineo (Composers, Tone Aston, Campaign Brief) · Felix Bornholdt (Composers, Tone Aston, Campaign Brief) · Michael Gie (Executive Producer, Tone Aston, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Paul Lemon | Director of Marketing & Ticketing | 14 May 2026 | Now |
| Clare Serafini | RWC Australia General Manager, Marketing & Communications | 14 May 2026 | Now |
| Becky Cowley | Head of Marketing | 14 May 2026 | Now |
| Claire Ludlow | Senior Marketing Manager | 14 May 2026 | Now |
| Amanda Darnell | Senior Marketing Manager | 14 May 2026 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
