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Moves › AFL › creative 2025

AFL appoints 72andSunny for creative

AFL appoints 72andSunny for creative. Reported on 29 Jan 2025 (reported), sources: B&T.

Brand: AFL · Discipline: creative · Type: appointment · Confidence: reported

Marketing lead at the time: Not recorded

Est. billingsn/a
Announced29 Jan 2025
Decided29 Jan 2025

The field

AgencyRoleStage
72andSunnyWinnerAppointed

Sources Links only

  • B&T, 29 Jan 20250

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On the record Paraphrased, with tags

WHY THEY WON Romeo credited 72andSunny with a clear grasp of the customer and category, the strength of its creative ideas and a close cultural match.
audience understandingcreativitycultural fit
Amanda Romeo on AFL · the move · via B&T, 29 Jan 2025 · paraphrased
AGENCY SAYS Berthinussen said 72andSunny was pleased to take on AFL, and talked up the brand's standing and flagged big plans for the next phase.
ambitiousheritageiconicunlock
Ross Berthinussen on AFL · the move · via B&T, 29 Jan 2025 · paraphrased