LEGO retains UM for media
LEGO retains UM for media. Reported on 28 Nov 2017 (confirmed), sources: B&T.
Brand: LEGO · Discipline: media · Type: retention · Confidence: confirmed
Marketing lead at the time: Julia Goldin
Est. billingsn/a
Announced28 Nov 2017
Decided28 Nov 2017
The field
| Agency | Role | Stage |
|---|---|---|
| UM | Winner | Appointed |
Sources Links only
- B&T, 28 Nov 20170
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On the record Paraphrased, with tags
WHY THEY WON Goldin said UM stood out for sharp strategic thinking, the quality of its people and its data and technology capability. Julia Goldin on LEGO · the move · via B&T, 28 Nov 2017 · paraphrased