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Moves › AMP › creative 2022

AMP appoints CHEP for creative

AMP appoints CHEP for creative. Reported on 4 Aug 2022 (confirmed), sources: B&T, Campaign Brief.

Brand: AMP · Discipline: creative · Type: appointment · Confidence: confirmed

Marketing lead at the time: AMP Renee Howie

Est. billingsn/a
Announced4 Aug 2022
Decided4 Aug 2022

The field

AgencyRoleStage
CHEPWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON Howie credited CHEP with the strength of its creative ideas, a close cultural match and a collaborative way of working.
creativitycultural fitpartnershipcan't wait to get startedexcitediconicperfect fit
AMP Renee Howie on AMP · the move · via Campaign Brief, 4 Aug 2022 · paraphrased
AGENCY SAYS Berger said CHEP was pleased to take on AMP, and flagged big plans for the next phase.
ambitiouspurpose
Jonny Berger on AMP · the move · via Campaign Brief, 4 Aug 2022 · paraphrased