EnergyAustralia moves media account from Cummins&Partners to Initiative
EnergyAustralia moves media account from Cummins&Partners to Initiative. Reported on 11 Oct 2022 (confirmed), sources: Mumbrella, B&T, Campaign Brief.
Brand: EnergyAustralia · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Not recorded
Est. billingsn/a
Announced11 Oct 2022
Decided11 Oct 2022
The field
| Agency | Role | Stage |
|---|---|---|
| Cummins&Partners | Incumbent | Lost |
| Initiative | Winner | Appointed |
Sources Links only
- Mumbrella, 11 Oct 20220
- B&T, 4 Dec 20220
- Campaign Brief, 5 Dec 20220
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On the record Paraphrased, with tags
WHY THEY WON Brownfield credited Initiative with a clear grasp of the customer and category, the strength of its creative ideas and strong chemistry with the client team. Mark Brownfield on EnergyAustralia · the move · via B&T, 4 Dec 2022 · paraphrased