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Moves › Sorbent › creative 2022

Sorbent moves creative account from Thinkerbell to Akkomplice

Sorbent moves creative account from Thinkerbell to Akkomplice. Reported on 9 Nov 2022 (confirmed), sources: Mumbrella, Campaign Brief.

Brand: Sorbent · Discipline: creative · Type: appointment · Confidence: confirmed

Marketing lead at the time: Not recorded

Est. billingsn/a
Announced9 Nov 2022
Decided9 Nov 2022

The field

AgencyRoleStage
ThinkerbellIncumbentLost
AkkompliceWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON Sihotang pointed to sharp strategic thinking and the strength of its creative ideas as the reasons for choosing Akkomplice.
strategic thinkingcreativitybold
Citra Yunika Sihotang on Sorbent · the move · via Campaign Brief, 10 Nov 2022 · paraphrased
AGENCY SAYS Dalton said Akkomplice was excited to take on Sorbent, and talked up the brand's standing and flagged big plans for the next phase.
ambitiousexcitediconic
Glenn Dalton on Sorbent · the move · via Campaign Brief, 10 Nov 2022 · paraphrased