Fitness & Lifestyle Group appoints Initiative for media
Fitness & Lifestyle Group appoints Initiative for media. Reported on 8 Dec 2022 (confirmed), sources: Campaign Brief, Mediaweek.
Brand: Fitness & Lifestyle Group · Discipline: media · Type: appointment · Confidence: confirmed
Marketing lead at the time: Sara Dunseath
Est. billingsn/a
Announced8 Dec 2022
Decided8 Dec 2022
The field
| Agency | Role | Stage |
|---|---|---|
| Initiative | Winner | Appointed |
Sources Links only
- Campaign Brief, 8 Dec 20220
- Mediaweek, 8 Dec 20220
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On the record Paraphrased, with tags
AGENCY SAYS Fein said Initiative was delighted to take on Fitness & Lifestyle Group, and flagged big plans for the next phase. Melissa Fein on Fitness & Lifestyle Group · the move · via Campaign Brief, 8 Dec 2022 · paraphrased
WHY THEY WON Dunseath said Initiative stood out for its data and technology capability, sharp strategic thinking and a record of commercial results. Sara Dunseath on Fitness & Lifestyle Group · the move · via Campaign Brief, 8 Dec 2022 · paraphrased